Microsoft just announced the launch of mobile advertising on MSN Mobile. I wish they would have given more details about the release instead of pointing us back to overly dated speeches on the mobile advertising subject. I would have expected to see more examples than just movie tickets. Microsoft has the potential to lead this [...]
Microsoft Launches Mobile Advertising on MSN Mobile
by David Dalka on December 10, 2007 in Customer Experience, Microsoft (MSFT), Mobile / Cell / LBS / SMS, Mobile Search Marketing
Illinois Traffic Alert System Launches
by David Dalka on December 2, 2007 in Chicago, Customer Experience, Mobile / Cell / LBS / SMS
I’m going to O’hare airport today to pick someone up, so as usual I check the Chicago area traffic page. I noticed something new in the upper right hand corner that stated IDOT free email alert system is available at http://www.iltrafficalert.com. What you’ll find on that site is a rather revolutionary tool that allows you [...]
Google Will Apply to Participate in the FCC Spectrum Mobile Auction
by David Dalka on November 30, 2007 in Branding/Buzz/Viral, Google (GOOG), Mobile / Cell / LBS / SMS, Mobile Search Marketing
My question is simply this… Low marginal cost public relations opportunity or serious about participating in the auction?
New York Times Article Andy Rubin Google Gadget Guru
by David Dalka on November 4, 2007 in Google (GOOG), Mobile / Cell / LBS / SMS, Mobile Search Marketing
I rarely see things like this anymore, but oh my what an amazingly well researched story by John Markoff about Andy Rubin at Google. The article talks about the changing face of the smart phone market and you really get a feel for the history of Mr. Rubin. While the parts about Mr. Rubin’s doorbells [...]
FCF07 – The Role of Mobile Search in Social Computing
by David Dalka on October 18, 2007 in Google (GOOG), Mobile / Cell / LBS / SMS, Mobile Search Marketing, Yahoo! (YHOO)
Presenter: Charles Golvin, Principal Analyst, Forrester Research I didn’t get around to posting this last week, these are some high points of Charles’ all too short talk: Mobile data adoption is growing, but skews young. Many people still have not been exposed to mobile ads. They don’t trust SMS ads. They also don’t want to [...]
Yahoo! Onesearch Adds Content and Airline Flight Time Information
by David Dalka on October 5, 2007 in Mobile / Cell / LBS / SMS, Mobile Search Marketing, Yahoo! (YHOO)
I’ve been informed that Yahoo! Onesearch has added content starting today… Yahoo! is giving mobile search results a boost by integrating Yahoo! Answers and Wikipedia content into Yahoo! oneSearch results (available in 18+ countries, including all of North America, the UK, a variety of other European, Latin American, and Asian countries). In recent months, Yahoo! [...]
SMXLOMO Denver – Day 2 – Show Me the Money!!!
by David Dalka on October 2, 2007 in Entrepreneurship, Metrics, Mobile / Cell / LBS / SMS, Mobile Search Marketing, Search Engine Marketing, Search Engine Optimization, Social Media
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Marketing Speakers: Ian White, CEO, Urban Mapping Shawn Riegsecker, Chairman & CEO, Centro Justin Sanger, CEO, LocalLaunch Alfred Chow, Head, Yellowbook Justin Sanger, Local Launch I can’t help but get caught up in some of the hype. “Context galactic scale” – thanks Google. He then said, “Talking [...]
SMXLOMO – Day 2 – Introducing the Mobile Search Engines
by David Dalka on October 2, 2007 in Mobile / Cell / LBS / SMS, Mobile Search Marketing, Search Engine Marketing
Moderator: Gary Price, Director of Online Information Resources, Ask.com, resourceshelf.com Marketing Speakers: Omar Tawakol, Chief Advertising Officer, Medio Matthew Snyder, Header of Business Development, Nokia Brendan Benzing, Vice President Mobile Search and Marketing, InfoSpace Matt Tengler, Senior Product Manager, JumpTap Gary Price, ask.com, resourceshelf.com http://tinyurl.com/2fy249 (awesome resource his full presentation) Omar Tawakol, Medio Mobile is [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications