Chicago SES - Day 2 - Duplicate Site Issues

I came to this session to hear abouts splog and what Google and others were going to do about splog prevention (apparently nothing yet). I was also inerested how feeds affected organic listings as I’ve personally experienced some problems. What I got instead was a bunch of people developing business sites that needed redesign and/or clean up, certainly necessary, [...]

SES Chicago 2006 - Day 1 - Ads in a Quality Score World

How do you do better in a quality score world?
Joshua Stylman, Reprise Media
- Quality score is determined by a number of factors
- Google Adwords = CPC x CTR (more relevant copy)
- Why make these changes – control over #1 position
- 2005 – Black Box – CPC, CTR, Landing Page, Ad Copy, others that aren’t transparent
- CTR not a good proxy [...]

Windows Live Graphical Ad on Youtube

Interesting that this appears after Google closes the sale, don’t you think? Props to Microsoft for pulling it off.

Free $100* AdCenter Offer

Enjoy.

Forrester Consumer Conference - Mobile Marketing’s Play In The Channel Strategy

Charles S. Golvin, Principal Analyst, Forrester Research
Where do you fit in? Discussed Crest toothpaste mobile campaign example
What tools are available, what is the reach, what are the learnings?
Tools available today:
- Messaging
- Voting
- Promotions
- Search
- Mobile Browser
- Banners
- Interstitial
- Search-based
- Applications and content
- Free / discounted services
New mechanisms are emerging
- Physical proximity
- Coupons and loyalty (Cellfire)
- [...]

Danny Sullivan to Continue with SES (Official)

Incisive Media and Danny Sullivan today announced that both parties have signed an agreement to continue to work together to produce the market-leading Search Engine Strategies series of conferences and exhibitions.
This past August, Danny Sullivan, who has always been an independent contractor, announced his intention to step away from active involvement with SES at the [...]

Just Where is Steven Berkowitz?????

Robert Scoble’s got a nice post about Youtube and Ballmer making comments…the post has some interesting detractors in the comments…I like this part the best he says: “The thing is, YouTube is two SEPARATE things: 1) the technology. 2) the community/brand.” I agree, most people focus too much on the technology.
But here’s my bigger question. [...]

Getting noticed in the new word-of-mouth network

Robert Scoble: Keynote Speech: Naked Conversations
Talks about history, blogs are best way to get stuff indexed in Google.
There is an informal conversation network. Tells the story about how a few people he told that he was leaving Microsoft. How that spread and then a largely unread blog was the one that first posted it is [...]

Scoble You’re Cracking Me Up!!!

The other day Scoble posted about how video blogs are superior to text and I disagreed. Well two days later he posts this gem about Yahoo!’s announcement today about slightly lower earnings due to lack of realization of projections and guidance. (Maybe they should take Progressive Insurance’s stance and not give guidance, now there is [...]

Jim Stroud Gives Me Shelter

I stepped into the Recruiter’s Lounge with Jim Stroud, he interviewed me briefly about my experience with Intellext and my attendance next week at the Online Recruiting Conference here in Chicago.