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An Example of the World’s Data Crisis

The World Trade Center had one zip code, 10048. Five years later after their destruction, mail of all kinds arrives there daily! It’s an all too sad and vivid reminder of the crisis in our society with businesses not putting priority on cleaning data. This happens every day with catalogs sent to people who have moved or are now deceased.

In this case it’s inexcusable because it’s all one zip code that would be easy to surpress: 10048.

Whether it’s mail, e-mail, web pages, web 2.0 social networks and/or social media, the value creation foundation starts with data integrity. To build the superior ideas of the future, this area will play a pivotal role. Unfortunately, all too many people do not properly value data integrity or value not been blessed enough to be immersed in a culture who is obsessed with it as I have been in the past.

Consider whether you have a good enterprise data strategy before you launch your next project!   

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Mobile Business Expo – Unified Communications / Future of the Phone

The following s a combination of two sessions that were both interesting and had considerable overlap – Developing a Successful Unified Communications with Mobile Technology & The Future of the Phone.


Developing a Successful Unified Communications with Mobile Technology
Moderator – Eric Krapf – Business Communications Review
Chris Kardish, Principal, Nemertes Research, Inc.
Marty Parker, Communication Perspective
Brian Riggs, Current Analysis

Communications integrated to optimize business processes. – Parker
Example: Sales as teams instead of many individuals. Increases customer loyalty and speed. How do I standardize it within my enterprise? Biggest problem. Also, standardize this platform. Why isn’t mobile device acquisition standardized? This is the tough nut to crack.

Integration real time and non-real time applications available in one locations. – Riggs
Unified communication is not a product, it’s a solution to a problem.

Extremely interesting session. I would have liked to have provided more detail but there was intense crosstalk with a considerable amount of acronyms.


 The Future of the Phone

Marty Parker – Principal Consultant, Communication Perspectives
Bill Hughes – Principal Analyst, In-Stat

Bill – Will have an identified operating system. Wireless phones are still considered a yuppie toy.

Marty – Voice and a data device. We didn’t have to destroy railroads to build airports. (writes a blog on Friend went to China used only Blackberry. The person doesn’t have a desk anymore. The main number goes only to the secretary.

Marty – Trends to watch, PBX now realizes it’s a software world. Reduce dependence on hardware.

Bill – There is a difference in companies, some micro-manage the bill, others see it as a fountain pen. “We are going to save money no matter what it costs.”

How is mobility going to affect my cost structure?

Marty – budgets drive behavior in corporations.

Bill – I will pay $40 for mobile car charger, but not one cent more for a longer life battery. It makes no sense.

Marty – At IBM, it’s becoming protocol to IM before calling someone. The GPS phone could become your phone and mail code identifier of the future.

This is very complex  topic involving significant leadership focus from the enterprise to drive the complex types of changes that were being discussed. It’s surprising that more people aren’t listening to what they are preaching, they should be.

tag: mobilebusinessexpo2006

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My Speech at eComXpo Now Has a Contest

In conjunction with my discussion at eComXpo about “Mobile Search Marketing: The Coming Evolution of Chief Marketing Officer to Chief Customer Officer”, I’m announing a contest! Prizes will be awarded via random drawing on Monday, October 30th, 2006, odds of winning depend on number of entries received and viewed via blog search engines.
Prize #1 – Dalka will be giving out one of his famous blog interviews to one lucky winner! (estimated value – priceless!)
Prize #2 – One eComXpo University Pass to allow leisurely viewing of content at a later time after the close of the conference, a great value if you missed part of the show. (estimated value – $99)

To enter, simply answer the following questions in a blog entry before the close of eComXpo:
1) Who exports what cereal to what country and why?
2) Who had a flat tire?
3) What three disparate data sets does David advocate tying together to create a customer driven experience?

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Chicago GSB Named #1 MBA by Business Week – 10 Metrics to Redesign

The University of Chicago Graduate School of Business (Chicago GSB) was rated the top MBA program in the Business Week bi-annual MBA survey of recruiters and students.

As a proud alumni, I want be clear that I appreciate the quality students, alumni and faculty at Chicago GSB.

However, theses surveys have not changed much since the rating systems were started several decades ago. What’s missing from that survey is alumni and the alumni experience now that MBA programs are a mature and not a growth industry. The metrics and experience here is much more unclear and are overdue for significant redesign.

Some questions I’d like to see in a redesigned survey that should carry a one third weighting alongside current students and alumni:

1. What is the alumni satisfaction rating of the institution from alumni at the 5, 10, 20 year mark?

2. What Internet based networking tools are in use? For example, I’ve asked Ted Snyder for a Simple Machines Message Board for all alumni (privacy set to no outside view) for several years and this has not been made a priority which is sad as it’s simple to implement. I want to be able to post obscure topics and find that needle in the haystack, whether I’m going to Shanghai and need to network, what to find others interested in using blog buzz to help price options or other new topics of interest. In other words, which school has not only the best network, but a culture of lifting all boats and leaving nobody behind?

3. What percentage of the alumni does the institution have accurate contact data for in a shared directory for all alumni to use? What is the strategy to create value so that all alumni are excited about staying in touch with the school and the network?

4. What is the ratio of dollars spent on alumni every year versus new student attraction? If it’s a quality alumni experience, the ratio will be less. This is a simple metric to calculate once the data is transparent.

5. What percentage consider themselves fully employed and utilized?

6. Do salaries really go up from graduation level or are most of these salaries higher due to churn and burn industries with long hours? Stated a different way are the salaries the GMAC publishes for the sole purpose of student attraction misleading? Some suggest that they are. Considering the GMAC publishes these studies during the application season, the business school self-reported salary data is highly suspect.

7. As the baby boomers age and pockets of shortages arise, we need to change the campus recruiting policies to focus on hiring gifted thought leaders based on competencies regardless of year of graduation – there are pockets of underemployed MBA’s form the 2001-2003 era that should be redeployed fully to roles worthy of their skills – the current process doesn’t allow this to occur and it is obsolete – it exists only to encourage student attraction and influence each year’s performance stats – you see it in the Business Week stats – it’s all about salaries (which are inflated because they are mostly not jobs with normal hours) – isn’t there more to life than just salary?

8. What percentage of the alumni are currently giving gifts to the school?

9. What percent of alumni are living in the geographic region of their choice?

10. Does the school have functional and relevant alumni activities both in industry verticals and in geography?

These are just a few of the metrics that I would invite Business Week, Wall Street Journal and Financial Times to explore fully for overhaul. Please feel free to comment and add ideas to this discussion, link to this post or forward it to anyone via e-mail whom could influence this positive and needed metric changes. Thank you for joining the conversation for needed reform.