So Robert Scoble got upset the other day about people linking to major media sites instead of other blogs. It seemed interesting to me. I started to think about the issues involved, mostly because it didn’t seem like natural behavior. But then it hits you like a brick, all of the major search engines have [...]
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Google’s Mobile Ad Guidelines Page
I recently noticed that Google started a Mobile Ads guideline page. The following is of great interest to me: “Follow proper grammar conventions. You may use common text message abbreviations.” I’d like to see some more detail about what is meant exactly by “You may use common text message abbreviations.” The #1 result for “text [...]
SES Chicago – Day 2 – Yahoo! Search Marketing Lunchtime Panel
John Slade speaks to an overflow crowd… Says “Thank You!” to existing customers Thanks people who have been early adopters Web Publishers – everyone is a publisher in some way, even if they don’t think they are. Consumer Context – Keep it in perspective The Four Questions: – How do I reach my desired audience? [...]
SES Chicago 2006 – Day 1 – Podcast and Audio Optimization
Amanda Wallington, Searching for Profit Podcasting is more than time shifted media. Optimizing is using only a few steps. Do some front end homework: – Make sure the name of your show is not already in use – Not as easy to check as a domain name – Get art radio – Review iTunes categories [...]
An Example of the World’s Data Crisis
The World Trade Center had one zip code, 10048. Five years later after their destruction, mail of all kinds arrives there daily! It’s an all too sad and vivid reminder of the crisis in our society with businesses not putting priority on cleaning data. This happens every day with catalogs sent to people who have moved or are now deceased. [...]
Mobile Business Expo – Unified Communications / Future of the Phone
The following s a combination of two sessions that were both interesting and had considerable overlap – Developing a Successful Unified Communications with Mobile Technology & The Future of the Phone. ————————————— Developing a Successful Unified Communications with Mobile Technology Moderator – Eric Krapf – Business Communications Review Chris Kardish, Principal, Nemertes Research, Inc. Marty Parker, [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications
