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> <channel><title>Digital Business Strategy Marketing Management &#187; Interactive Ads</title> <atom:link href="http://www.daviddalka.com/createvalue/category/interactive-ads/feed/" rel="self" type="application/rss+xml" /><link>http://www.daviddalka.com/createvalue</link> <description>Business Strategy, Change Management Leadership, Motivational Business Speaker</description> <lastBuildDate>Thu, 13 Jun 2013 13:29:56 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.5.1</generator> <item><title>Marketing Channel Business Strategy Reallocation Management: Where Are You?</title><link>http://www.daviddalka.com/createvalue/2010/01/24/marketing-channel-business-strategy-reallocation-management-where-are-you/</link> <comments>http://www.daviddalka.com/createvalue/2010/01/24/marketing-channel-business-strategy-reallocation-management-where-are-you/#comments</comments> <pubDate>Sun, 24 Jan 2010 22:55:13 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Metrics]]></category> <category><![CDATA[Web Analytics]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=1273</guid> <description><![CDATA[The other day Google (GOOG) had it&#8217;s earnings call, Google stated that a primary agenda for 2010, in addition to mobile, was display advertising. Yes, you read that right, display advertising.  Display? Yahoo 2.0? After the call one had to think about how non-targeted and potentially wasteful advertising spend could potentially be harmful to corporate [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2010/01/24/marketing-channel-business-strategy-reallocation-management-where-are-you/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>TECH cocktail CONFERENCE Chicago &#8211; Creating Change For The Future</title><link>http://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/</link> <comments>http://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/#comments</comments> <pubDate>Sat, 31 May 2008 18:18:41 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Venture Capital]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/</guid> <description><![CDATA[Wow! That was tiring, I stepped on the L at 7:30AM and didn&#8217;t get home until 1:30AM the next morning! 18 hours of pure madness! Most people noticed the great speeches by Gary Vee from Wine Library TV and Dick Costolo (aka ask the wizard) and others. But what I really appreciated was the other [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Winners of 11th Annual ad:tech Awards</title><link>http://www.daviddalka.com/createvalue/2008/04/17/winners-of-11th-annual-adtech-awards/</link> <comments>http://www.daviddalka.com/createvalue/2008/04/17/winners-of-11th-annual-adtech-awards/#comments</comments> <pubDate>Thu, 17 Apr 2008 14:19:23 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Interactive Ads]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2008/04/17/winners-of-11th-annual-adtech-awards/</guid> <description><![CDATA[ad:tech announced the winners of the of the 11th annual ad:tech awards. Congrats to all of the successful winners! The 2008 Industry Achievers: Pete Blackshaw (Executive VP, Digital Strategic Services, Nielsen Online) has been an industry leader since co-leading p&#38;g&#8217;s interactive marketing efforts. He founded PlanetFeedback.com, coined the term &#8220;consumer-generated media,&#8221; and co-founded the Word-of-Mouth [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2008/04/17/winners-of-11th-annual-adtech-awards/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Net.Finance 2008: Jon Kaplan of Google &#8211; YouTube and Financial Services</title><link>http://www.daviddalka.com/createvalue/2008/04/16/netfinance-2008-jon-kaplan-of-google-youtube-and-financial-services/</link> <comments>http://www.daviddalka.com/createvalue/2008/04/16/netfinance-2008-jon-kaplan-of-google-youtube-and-financial-services/#comments</comments> <pubDate>Wed, 16 Apr 2008 14:57:11 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2008/04/16/netfinance-2008-jon-kaplan-of-google-youtube-and-financial-services/</guid> <description><![CDATA[Before I post about Jon&#8217;s interesting session, I&#8217;ll note that it&#8217;s important that marketers considering using this channel read my post on YouTube Video Optimization as there are many highly unique search engine optimization techniques that can improve your success in this area. Jon Kaplan&#8217;s talk starts here: Youtube was founded at a dinner party [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2008/04/16/netfinance-2008-jon-kaplan-of-google-youtube-and-financial-services/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Business Week Article &#8211; So Many Ads, So Few Clicks</title><link>http://www.daviddalka.com/createvalue/2007/11/03/business-week-article-so-many-ads-so-few-clicks/</link> <comments>http://www.daviddalka.com/createvalue/2007/11/03/business-week-article-so-many-ads-so-few-clicks/#comments</comments> <pubDate>Sat, 03 Nov 2007 20:31:48 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/11/03/business-week-article-so-many-ads-so-few-clicks/</guid> <description><![CDATA[Nice article talking about he decline in click through rates of ads.  It includes this statement: But as responsiveness declines, ad targeting grows more attractive. Marketers see increases of 30% to 300% in click rates when ads are customized based on criteria such as the location, content of Web pages visited, or information researched on [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/11/03/business-week-article-so-many-ads-so-few-clicks/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>eComXpo is October 9,10,11, 2007</title><link>http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/</link> <comments>http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/#comments</comments> <pubDate>Fri, 05 Oct 2007 13:39:34 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Email]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Recruiting]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/</guid> <description><![CDATA[Chicagoland&#8217;s very own eComXpo is October 9,10,11, 2007. You can join the fun and learning from anywhere in the world though! eComXpo is the premier virtual Internet Marketing conference that is FREE to attend. I&#8217;ve also had the honor of speaking there previously. It&#8217;s a great resource for learning Internet marketing concepts and networking. Register [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SES San Jose 2007 Day 1 &#8211; Post-Search Marketing Ads</title><link>http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-post-search-ads/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-post-search-ads/#comments</comments> <pubDate>Tue, 21 Aug 2007 00:24:40 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-post-search-ads/</guid> <description><![CDATA[Search Engine Marketing Speakers: Kevin Lee, Executive Chairman and Co-Founder, Did-it.com Dave Carberry, Director of Search Marketing, Advertising.com Michael Benedek, VP-Business Development, AlmondNet Richard Frankel, Senior Director of Product Marketing, Yahoo! Kevin Lee Tap the intent of the searcher. Search is the greatest indicator of a consumers needs. Engines have the greatest leverage as they [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-post-search-ads/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Potential Chicago Cab Strike July 31 &#8211; How to Get to adtech(ad:tech) via CTA</title><link>http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/</link> <comments>http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/#comments</comments> <pubDate>Tue, 31 Jul 2007 09:32:14 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/</guid> <description><![CDATA[With today&#8217;s possible cab strike in Chicago, I thought it would be a good idea to post CTA bus options to arrive at the west end of Navy Pier. Please note that even with these bus options, it is a10 minute walk to the east end of Navy Pier where the Festival Hall is located. [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Initial Thoughts on Microsoft Aquiring Aquantive</title><link>http://www.daviddalka.com/createvalue/2007/05/18/initial-thoughts-on-microsoft-aquiring-aquantive/</link> <comments>http://www.daviddalka.com/createvalue/2007/05/18/initial-thoughts-on-microsoft-aquiring-aquantive/#comments</comments> <pubDate>Fri, 18 May 2007 13:53:15 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/05/18/initial-thoughts-on-microsoft-aquiring-aquantive/</guid> <description><![CDATA[Techcrunch had an earlier article. At $6 Billion or $66.50, an ~85% premium over the previous days selling price that creates a price to earning rating of around 52, many people would consider this to be overpayment. With approximately $26 Billion in the bank that shareholders consistently complain is underutilized, it is more likely insurance [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/05/18/initial-thoughts-on-microsoft-aquiring-aquantive/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>SES Chicago 2006 &#8211; Day 1 &#8211; Advertising in Social Media</title><link>http://www.daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-advertising-in-social-media/</link> <comments>http://www.daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-advertising-in-social-media/#comments</comments> <pubDate>Mon, 04 Dec 2006 23:43:59 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-advertising-in-social-media/</guid> <description><![CDATA[Gary Stein, ammomarketing.com Why Social Media? Three Wrong Reasons Two Right Ones (plus one bonus concepts) - Obvious and Wrong Reason #1: That’s Where the People Are - Minority of consumers read blogs, blog, podcast, have a Second Life avatar, etc. - Most businesspeople are not tuned into Web 2.0 - Obvious and Wrong Reason [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-advertising-in-social-media/feed/</wfw:commentRss> <slash:comments>29</slash:comments> </item> <item><title>US Cellular Ads Using Google Maps</title><link>http://www.daviddalka.com/createvalue/2006/09/24/us-celluar-ads-using-google-maps/</link> <comments>http://www.daviddalka.com/createvalue/2006/09/24/us-celluar-ads-using-google-maps/#comments</comments> <pubDate>Sun, 24 Sep 2006 16:12:16 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/09/24/us-celluar-ads-using-google-maps/</guid> <description><![CDATA[The Chicago Suntimes had an interesting banner ad Friday. When clicked it led to a domain registered on September 7the, chicagosbestwireless.com, with Google Coupons. It would be interesting to see how well this campaign does. The ad is interesting to me as I&#8217;ve recently been thinking about changing celluar/wireless phone providers.]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/09/24/us-celluar-ads-using-google-maps/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Scoble You&#8217;re Cracking Me Up!!!</title><link>http://www.daviddalka.com/createvalue/2006/09/19/scoble-youre-cracking-me-up/</link> <comments>http://www.daviddalka.com/createvalue/2006/09/19/scoble-youre-cracking-me-up/#comments</comments> <pubDate>Wed, 20 Sep 2006 02:14:19 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[General]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/09/19/scoble-youre-cracking-me-up/</guid> <description><![CDATA[The other day Scoble posted about how video blogs are superior to text and I disagreed. Well two days later he posts this gem about Yahoo!&#8217;s announcement today about slightly lower earnings due to lack of realization of projections and guidance. (Maybe they should take Progressive Insurance&#8217;s stance and not give guidance, now there is [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/09/19/scoble-youre-cracking-me-up/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Future CEO Hired Outside of Industry</title><link>http://www.daviddalka.com/createvalue/2006/09/06/future-ceo-hired-outside-of-industry/</link> <comments>http://www.daviddalka.com/createvalue/2006/09/06/future-ceo-hired-outside-of-industry/#comments</comments> <pubDate>Thu, 07 Sep 2006 02:26:53 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/09/06/future-ceo-hired-outside-of-industry/</guid> <description><![CDATA[In a smart move, Ford hired outside it&#8217;s own industry for it&#8217;s next CEO. Imagine that, hiring someone for their knowledge and competencies, realizing that fresh perspectives are necessary to lead in a different way and solve unique and complex problems. Great article and a better decision. Are you listening search engine and interactive marketing leadership and [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/09/06/future-ceo-hired-outside-of-industry/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Contact #2300 &#8211; Contextweb CEO Anand Subramanian</title><link>http://www.daviddalka.com/createvalue/2006/08/21/outlook-contact-2300-contextweb-ceo-anand-subramanian/</link> <comments>http://www.daviddalka.com/createvalue/2006/08/21/outlook-contact-2300-contextweb-ceo-anand-subramanian/#comments</comments> <pubDate>Mon, 21 Aug 2006 16:54:06 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[General]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/08/21/outlook-contact-2300-contextweb-ceo-anand-subramanian/</guid> <description><![CDATA[Anand and I recently shared a great conversation. Contextweb&#8217;s ContextAd is the only true REAL-TIME marketplace for buying and selling ads using patent pending Contextual Targeting technology (Patent Publication No.: US-2002-0123912-A1). You can learn more details here.  Anand is extremely interesting to talk to and I appreciate his views on a wide variety of issues. [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/08/21/outlook-contact-2300-contextweb-ceo-anand-subramanian/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Wall Street Journal Says Google &#8220;Stumbles&#8221; in Video</title><link>http://www.daviddalka.com/createvalue/2006/08/02/wall-street-journal-says-google-stumbles-in-video/</link> <comments>http://www.daviddalka.com/createvalue/2006/08/02/wall-street-journal-says-google-stumbles-in-video/#comments</comments> <pubDate>Wed, 02 Aug 2006 11:57:50 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/08/02/wall-street-journal-says-google-stumbles-in-video/</guid> <description><![CDATA[Today&#8217;s Wall Street Journal has an awesome article about Video ads and discusses MSN&#8217;s early dominance. The article states: &#8220;MSN&#8217;s early success positions the portal to benefit from the explosion in online video advertising now under way. It also raises questions about Google Inc.&#8217;s ability to maintain its stranglehold on Internet advertising.&#8221; &#8220;Advertisers say there [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/08/02/wall-street-journal-says-google-stumbles-in-video/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Comcast &#8211; Poor Interactive Ad Targeting Leads to Low Satisfaction</title><link>http://www.daviddalka.com/createvalue/2006/07/20/comcast-poor-interactive-ad-targeting-leads-to-low-satisfaction/</link> <comments>http://www.daviddalka.com/createvalue/2006/07/20/comcast-poor-interactive-ad-targeting-leads-to-low-satisfaction/#comments</comments> <pubDate>Thu, 20 Jul 2006 17:23:23 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Interactive Ads]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/07/20/comcast-poor-interactive-ad-targeting-leads-to-low-satisfaction/</guid> <description><![CDATA[I recently have been seeing alot of interactive ads for Comcast Broadand Internet &#8211; $19.95 for the first six months. Well, when you are paying more than that and already using their ISP, why would they show you an ad showing that they don&#8217;t value current customers? Why wouldn&#8217;t you block these ads to you [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/07/20/comcast-poor-interactive-ad-targeting-leads-to-low-satisfaction/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>