The other day Google (GOOG) had it’s earnings call, Google stated that a primary agenda for 2010, in addition to mobile, was display advertising. Yes, you read that right, display advertising. Display? Yahoo 2.0? After the call one had to think about how non-targeted and potentially wasteful advertising spend could potentially be harmful to corporate [...]
Marketing Channel Business Strategy Reallocation Management: Where Are You?
by David Dalka on January 24, 2010 in Change Management, Customer Experience, Entrepreneurship, Interactive Ads, Metrics, Web Analytics
No Amount Of Paid Lobbyist Dollars Can Prevent Content Revolution
by David Dalka on July 25, 2009 in Branding/Buzz/Viral, Customer Experience, Email, Social Media
Brian Solis checked in with a guest post on TechCrunch this morning regarding the disclosure debate. To be clear, it’s a thoughtful post and I don’t disagree with anything materially in what was said. So why write about this? I find the entire conversation to be 100% completely unnecessary. First a story. When I was [...]
Latency, Spam, Memory Leaks – Google What Are Ya Doing To Me Pal?
by David Dalka on June 24, 2009 in Customer Experience, Google (GOOG)
The following was reported today on the website Data Center Knowledge: “It’s clear that latency really does matter to users,” said Mayer, the VP of Search and User Experience at Google and today’s keynote speaker at the O’Reilly Velocity Conference. Do ya really think so Marissa? Having unnecessary captchas, massive memory leaks in gmail, outbound [...]
Barney Harford Now Orbitz CEO – Welcome to Chicago
by David Dalka on January 12, 2009 in Change Management, Chicago, Customer Experience, Metrics, Search Engine Marketing, Search Engine Optimization, Social Media
For the past few years, I thought that there might be a new entrant to Chicago’s Internet scene. It was exciting to me because Chicago could certainly use some geographic diversity in it’s leadership. For a long time, it looked like that person would be Mark Cuban, but it now appears that he will not [...]
Speaking Of Facebook – It Needs Change Management of Customer Service
by David Dalka on October 9, 2008 in Change Management, Customer Experience, Online Recruiting, Social Media
There has been some discussion today of Facebook’s business model. Forget about monetization, can Facebook survive without any useful customer service improvements? While 98% of the service works great on autopilot, there is absolutely zero customer service for the things where you do need help. I don’t mean bad customer service, I mean there is [...]
DEPAUL EARNS #2 GRADUATE AND #7 UNDERGRADUATE RANKING IN ENTREPRENEUR MAGAZINE’S ANNUAL “BEST SCHOOLS FOR ENTREPRENEURS”
by David Dalka on September 11, 2008 in Change Management, Customer Experience, Entrepreneurship
As an alumnus of DePaul University and a member of DePaul’s New Venture Challenge judging team since inception, I’m pleased to see this ranking!!! However, high rankings on entrepreneurship education alone is not sufficient, the next steps are: 1) To build a transparent, quick and efficient marketplace for entrepreneurs, experienced and passionate management teams and [...]
How To Reorganize Management For Social Media, Search Marketing and Internet Advertising
by David Dalka on July 27, 2008 in Change Management, Customer Experience, Entrepreneurship, Metrics, Online Recruiting, Search Engine Optimization, Social Media
Every once in a while Robert Scoble puts down the camera and writes an amazingly thought provoking blog post. Not a perfect post, but one that makes you think about the state of things. Scoble’s comparison of certain VCs to big companies struck a chord with me due a speech I’m working on. I’d like [...]
The Future Yahoo! CEO Nominee Discussion…
by David Dalka on June 17, 2008 in Customer Experience, Yahoo! (YHOO)
OK, Kara Swisher started this discussion(I’m not saying it’s going to happen), but I question her fundamental assertion that Jerry Yang is the person calling the shots. The memo regarding Jeff Weiner’s departure came from Sue as does most of the primary communication messaging. Many think Sue is the one that is in charge for [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications