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ad:tech Chicago 2006 – Mobile Marketing Ecosystem: Framing the Market and the Value Chain

By on July 30, 2006 in Branding/Buzz/Viral, Mobile Search Marketing, Search Engine Marketing

The one that is clear to me is that the mobile marketing space has more questions than answers. Panel: Peter Fuller – Founder and Managing Partner, i-Jump Courtney Jane Acuff, Associate Director, Denuo Numerous doors of entry: Reaching consumers: SMS (text messaging) WAP (wireless web) MMS (multimedia) WAP banners Video Starstar dialing (new data dialing [...]

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Making Search Even More Efficient! Increasing Your Search Ranking Via PR and Search as a Branding Mechanism

By on July 30, 2006 in Branding/Buzz/Viral, General, Google (GOOG), Reputation, Search Engine Marketing, Yahoo! (YHOO)

Frederick Marckini, iProspect You tube is a search engine you can search using keywords. Estimates Youtube is getting more reach than Myspace, estimated to be worth $600 Million How we search where we click. There is no paid or natural. Tabs are pre-empting search. You need to be in all of the tabs. 4x the [...]

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ad:tech Chicago 2006 – Disruptive Technology for Fun and Profit, Sponsored by Avenue A | Razorfish

By on July 30, 2006 in Branding/Buzz/Viral, Change Management, Customer Experience, General, Mobile Search Marketing, Reputation, Search Engine Marketing

Moderated by Dave Friedman, president, Avenue A | Razorfish Central region Denise Chudy, Google Marc Stephens, Michael Miller, Bruce Woolsey – Avenue A | Razorfish This session was awesome in that they just took questions from the get go and it was a confident and free flowing session with a lot of progressive thought and [...]

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Hiring from Outside Your Industry is Smart

By on July 30, 2006 in Branding/Buzz/Viral, Change Management, Customer Experience

I’m reading “Creating Customer Evangelists” by Ben McConnel and Jackie Huba right now. It’s a great book and a lot of world has not fully implemented the powerful lessons of the book. The chapters on Mark Cuban stand out in regards to the hiring of Matt Fitzgerald as Chief Marketing Maverick: “Instead of selecting a [...]

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Sales and Marketing Evangelism – Chart of Changing Ways

By on July 22, 2006 in Branding/Buzz/Viral, Change Management, Customer Experience, Reputation, Search Engine Marketing
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Nissan Pulls New Zealand Ad, Loses Opportunities for Buzz

By on July 22, 2006 in Branding/Buzz/Viral

Nissan pulled a racy ad in New Zealand. “Japanese car maker Nissan said Friday it has pulled a raunchy commercial starring ”Sex and the City” actress Kim Cattrall from New Zealand television after complaints over its content. Cattrall, who played the sex-obsessed, promiscuous Samantha Jones in the HBO series, appears in the ad purring with [...]

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