The one that is clear to me is that the mobile marketing space has more questions than answers. Panel: Peter Fuller – Founder and Managing Partner, i-Jump Courtney Jane Acuff, Associate Director, Denuo Numerous doors of entry: Reaching consumers: SMS (text messaging) WAP (wireless web) MMS (multimedia) WAP banners Video Starstar dialing (new data dialing [...]
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Making Search Even More Efficient! Increasing Your Search Ranking Via PR and Search as a Branding Mechanism
Frederick Marckini, iProspect You tube is a search engine you can search using keywords. Estimates Youtube is getting more reach than Myspace, estimated to be worth $600 Million How we search where we click. There is no paid or natural. Tabs are pre-empting search. You need to be in all of the tabs. 4x the [...]
Moderated by Dave Friedman, president, Avenue A | Razorfish Central region Denise Chudy, Google Marc Stephens, Michael Miller, Bruce Woolsey – Avenue A | Razorfish This session was awesome in that they just took questions from the get go and it was a confident and free flowing session with a lot of progressive thought and [...]
I’m reading “Creating Customer Evangelists” by Ben McConnel and Jackie Huba right now. It’s a great book and a lot of world has not fully implemented the powerful lessons of the book. The chapters on Mark Cuban stand out in regards to the hiring of Matt Fitzgerald as Chief Marketing Maverick: “Instead of selecting a [...]
Nissan pulled a racy ad in New Zealand. “Japanese car maker Nissan said Friday it has pulled a raunchy commercial starring ”Sex and the City” actress Kim Cattrall from New Zealand television after complaints over its content. Cattrall, who played the sex-obsessed, promiscuous Samantha Jones in the HBO series, appears in the ad purring with [...]
Who is David Dalka?
David Dalka (twitter) is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business leadership keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in business publications like
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