John Adam’s agency leads the GEICO account recently with it’s multiple story lines. John asserts that two major things are changing at present in the advertising marketplace: 1) The destruction of integrated marketing and direct control of brands is no longer possible. 2) The nature of storytelling is changing. People can understand multiple branding messages [...]
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Career Distinction : Stand Out by Building Your Brand
Co-written by Kirsten Dixson and William Arruda (deleted blog at http://blog.williamarruda.com/blog/) have written an unique book in Career Distinction : Stand Out by Building Your Brand. On the Amazon review, you can see several reviews already about the usefulness of the messages about personal branding. More important is that it’s the first book of it’s [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications
