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> <channel><title>Digital Business Strategy Marketing Management &#187; Branding/Buzz/Viral</title> <atom:link href="http://www.daviddalka.com/createvalue/category/brandingbuzzviral/feed/" rel="self" type="application/rss+xml" /><link>http://www.daviddalka.com/createvalue</link> <description>Business Strategy, Change Management Leadership, Motivational Business Speaker</description> <lastBuildDate>Thu, 13 Jun 2013 13:29:56 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.5.1</generator> <item><title>Ted Matthews Interview : The Real Meaning of &#8216;Brand&#8217; is Outstanding Culture</title><link>http://www.daviddalka.com/createvalue/2013/05/15/ted-matthews-interview-the-real-meaning-of-brand-is-outstanding-culture/</link> <comments>http://www.daviddalka.com/createvalue/2013/05/15/ted-matthews-interview-the-real-meaning-of-brand-is-outstanding-culture/#comments</comments> <pubDate>Wed, 15 May 2013 19:23:01 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Business Strategy]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Leadership]]></category> <category><![CDATA[Recruiting]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=2176</guid> <description><![CDATA[At the back of John Warrillow’s Built to Sell, I saw a book mentioned as a must read. That book is Brand : It ain’t the logo*. The asterisk stands for “It’s what people think of you.” This perspective matches and aligns with my own views quite closely. After a short chat with Ted Matthews [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2013/05/15/ted-matthews-interview-the-real-meaning-of-brand-is-outstanding-culture/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>When the Best Infographics Are No Infographic at All?</title><link>http://www.daviddalka.com/createvalue/2013/02/08/when-the-best-infographics-are-no-infographic-at-all/</link> <comments>http://www.daviddalka.com/createvalue/2013/02/08/when-the-best-infographics-are-no-infographic-at-all/#comments</comments> <pubDate>Fri, 08 Feb 2013 05:41:20 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Metrics]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=2157</guid> <description><![CDATA[I&#8217;m continually amazed by the number of people who skip text and bypass words and text altogether. I came across an amazing inadvertent and automated example on the National Weather Service Chicago website regarding this Sunday&#8217;s weather forecast. &#160; &#160; &#160; &#160; &#160; &#160; As you can see the graphical representation says Sunday will have [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2013/02/08/when-the-best-infographics-are-no-infographic-at-all/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Jeffrey Hayzlett Book Interview &#8211; Running the Gauntlet : Essential Business Lessons to Lead, Drive Change, and Grow Profits</title><link>http://www.daviddalka.com/createvalue/2011/11/29/jeffrey-hayzlett-running-the-gauntlet/</link> <comments>http://www.daviddalka.com/createvalue/2011/11/29/jeffrey-hayzlett-running-the-gauntlet/#comments</comments> <pubDate>Tue, 29 Nov 2011 20:17:08 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Leadership]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=1705</guid> <description><![CDATA[In the highly anticipated follow up to The Mirror Test, Jeffrey Hayzlett now brings us Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits due from McGraw-Hill in January 2012. Over the past few years I’ve gotten to know Jeffrey, he’s certainly a unique bird. He’s engaged me not only on [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2011/11/29/jeffrey-hayzlett-running-the-gauntlet/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Alan Weiss Interview &#8211; Million Dollar Referrals Book</title><link>http://www.daviddalka.com/createvalue/2011/11/06/alan-weiss-interview-million-dollar-referrals-book/</link> <comments>http://www.daviddalka.com/createvalue/2011/11/06/alan-weiss-interview-million-dollar-referrals-book/#comments</comments> <pubDate>Mon, 07 Nov 2011 04:20:58 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Business Strategy]]></category> <category><![CDATA[General]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=1691</guid> <description><![CDATA[Alan Weiss has written over 45 books. Absorb that for a minute. That is a heck of alot of books. His latest is Million Dollar Referrals (McGraw- Hill). A timely title about one of the most unique marketing art forms, referrals. Why timely? With constant changes in media and the rise of new channels such [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2011/11/06/alan-weiss-interview-million-dollar-referrals-book/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>No Amount Of Paid Lobbyist Dollars Can Prevent Content Revolution</title><link>http://www.daviddalka.com/createvalue/2009/07/25/no-amount-of-paid-lobbyist-dollars-can-prevent-content-revolution/</link> <comments>http://www.daviddalka.com/createvalue/2009/07/25/no-amount-of-paid-lobbyist-dollars-can-prevent-content-revolution/#comments</comments> <pubDate>Sat, 25 Jul 2009 17:42:20 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Email]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2009/07/25/no-amount-of-paid-lobbyist-dollars-can-prevent-content-revolution/</guid> <description><![CDATA[Brian Solis checked in with a guest post on TechCrunch this morning regarding the disclosure debate. To be clear, it&#8217;s a thoughtful post and I don&#8217;t disagree with anything materially in what was said. So why write about this? I find the entire conversation to be 100% completely unnecessary. First a story. When I was [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2009/07/25/no-amount-of-paid-lobbyist-dollars-can-prevent-content-revolution/feed/</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>David Meerman Scott &#8211; BMA B2B UNLEARN Conference 2009</title><link>http://www.daviddalka.com/createvalue/2009/06/10/david-meerman-scott-bma-b2b-unlearn-conference-2009/</link> <comments>http://www.daviddalka.com/createvalue/2009/06/10/david-meerman-scott-bma-b2b-unlearn-conference-2009/#comments</comments> <pubDate>Wed, 10 Jun 2009 19:44:09 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[#bma09]]></category> <category><![CDATA[Business]]></category> <category><![CDATA[David Meerman Scott]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[YouTube]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=926</guid> <description><![CDATA[Before David&#8217;s talk today, I had the opportunity to chat with him for a while. We had been talking in backchannels for quite some time and it was great to finally connect in person. I learned throughout our conversation that we have similar backgrounds in financial services, data products and negative events in both of [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2009/06/10/david-meerman-scott-bma-b2b-unlearn-conference-2009/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>TECH cocktail CONFERENCE Chicago &#8211; Creating Change For The Future</title><link>http://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/</link> <comments>http://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/#comments</comments> <pubDate>Sat, 31 May 2008 18:18:41 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Venture Capital]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/</guid> <description><![CDATA[Wow! That was tiring, I stepped on the L at 7:30AM and didn&#8217;t get home until 1:30AM the next morning! 18 hours of pure madness! Most people noticed the great speeches by Gary Vee from Wine Library TV and Dick Costolo (aka ask the wizard) and others. But what I really appreciated was the other [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Finally&#8230;Real Proof That Brands Affect Search Choice&#8230;Ginger and Mary Ann</title><link>http://www.daviddalka.com/createvalue/2008/03/15/finallyreal-proof-that-brands-affect-search-choiceginger-and-mary-ann/</link> <comments>http://www.daviddalka.com/createvalue/2008/03/15/finallyreal-proof-that-brands-affect-search-choiceginger-and-mary-ann/#comments</comments> <pubDate>Sat, 15 Mar 2008 15:57:51 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2008/03/15/finallyreal-proof-that-brands-affect-search-choiceginger-and-mary-ann/</guid> <description><![CDATA[Yahoo Buzz had this interesting tidbit&#8230; What was Mary Ann thinking? Though Spitzer rode roughshod over most of the week&#8217;s news, a few other stories still managed to slip to the top of Buzz. One of them was a Yahoo! News article on Dawn Wells, the actress best known for her portrayal of Mary Ann [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2008/03/15/finallyreal-proof-that-brands-affect-search-choiceginger-and-mary-ann/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Andy Sernovitz: &#8220;It&#8217;s good to have a goofy name&#8221;</title><link>http://www.daviddalka.com/createvalue/2008/02/11/andy-sernovitz-its-good-to-have-a-goofy-name/</link> <comments>http://www.daviddalka.com/createvalue/2008/02/11/andy-sernovitz-its-good-to-have-a-goofy-name/#comments</comments> <pubDate>Mon, 11 Feb 2008 14:59:41 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Reputation]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2008/02/11/andy-sernovitz-its-good-to-have-a-goofy-name/</guid> <description><![CDATA[He&#8217;s right that having a distinct name online can be extremely helpful. It has plenty of search engine results implications.  Not enough people think about this issue when naming a company or product. This is a really smart tip.]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2008/02/11/andy-sernovitz-its-good-to-have-a-goofy-name/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How To Do YouTube Video View Optimization Part 1</title><link>http://www.daviddalka.com/createvalue/2008/01/09/how-to-do-youtube-video-view-optimization-part-1/</link> <comments>http://www.daviddalka.com/createvalue/2008/01/09/how-to-do-youtube-video-view-optimization-part-1/#comments</comments> <pubDate>Wed, 09 Jan 2008 15:43:48 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[youtube video optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2008/01/09/how-to-do-youtube-video-view-optimization-part-1/</guid> <description><![CDATA[Looking around the net this political season, it&#8217;s amazing to see the number of conversations I&#8217;m seeing that discuss YouTube Video View Optimization in non-SEO communities. It&#8217;s a unique ecosystem with distinctly different rules and people figuring out how to optimize the current system. It would be impossible to summarize all of the things I&#8217;ve [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2008/01/09/how-to-do-youtube-video-view-optimization-part-1/feed/</wfw:commentRss> <slash:comments>16</slash:comments> </item> <item><title>SES Chicago 2007 &#8211; Digital Shelf &#8211; The Search Marketing Opportunity for Packaged Goods (CPG)</title><link>http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/</link> <comments>http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/#comments</comments> <pubDate>Wed, 05 Dec 2007 22:37:57 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/</guid> <description><![CDATA[Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Matt Wilburn, Senior Category Director, CPG, Yahoo! James Lamberti, Senior Vice President, Search and Media, comScore, Inc Dana Todd, Board of Directors, SEMPO Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble **************************************************************************** Everyone on this panel clearly [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>SES Chicago 2007: Seth Godin Talks about Meatball Sundae</title><link>http://www.daviddalka.com/createvalue/2007/12/04/ses-chicago-2007-seth-godin-talks-about-meatball-sundae/</link> <comments>http://www.daviddalka.com/createvalue/2007/12/04/ses-chicago-2007-seth-godin-talks-about-meatball-sundae/#comments</comments> <pubDate>Tue, 04 Dec 2007 21:01:39 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Entrepreneurship]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/12/04/ses-chicago-2007-seth-godin-talks-about-meatball-sundae/</guid> <description><![CDATA[Seth&#8217;s talk was a more refined version of the teleconference he gave last month. I blogged that here. Three questions I want put out to the blogosphere for discussion are: Should organizations be smaller like tree trunks instead of the traditional pyramids? How can this change take place if most leaders don&#8217;t know it&#8217;s necessary [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/12/04/ses-chicago-2007-seth-godin-talks-about-meatball-sundae/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>SES Chicago 2007 &#8211; Should Kevin Ryan Make a Hammer Video?</title><link>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-should-kevin-ryan-make-a-hammer-video/</link> <comments>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-should-kevin-ryan-make-a-hammer-video/#comments</comments> <pubDate>Mon, 03 Dec 2007 23:24:29 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-should-kevin-ryan-make-a-hammer-video/</guid> <description><![CDATA[During the universal search session, the usefulness of video in regards to boring business items was discussed. Kevin Ryan asserted, &#8220;Should I make a video of me hitting myself with a ball peen hammer?&#8221; I&#8217;m sitting here in Kitty O&#8217;Shea&#8217;s in Chicago and Jim Hedger says &#8220;Yes, I would pay to see that!&#8221; Greg Jarboe [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-should-kevin-ryan-make-a-hammer-video/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>SES Chicago 2007 &#8211; Bryan Eisenberg &#8211; Redefining the Customer Conversation</title><link>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/</link> <comments>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/#comments</comments> <pubDate>Mon, 03 Dec 2007 17:02:39 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/</guid> <description><![CDATA[Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation. Marketing (r)Evolutions Mass advertising on passive customers was what used to work. People sleep while watching TV, hard to pay attention to advertising when sleeping. Sleeping while surfing the Internet is not something that happens. [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Downtown Chicago Marshall Field&#8217;s Rally Sunday</title><link>http://www.daviddalka.com/createvalue/2007/12/01/downtown-chicago-marshall-fields-rally-sunday/</link> <comments>http://www.daviddalka.com/createvalue/2007/12/01/downtown-chicago-marshall-fields-rally-sunday/#comments</comments> <pubDate>Sun, 02 Dec 2007 03:37:13 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Customer Experience]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/12/01/downtown-chicago-marshall-fields-rally-sunday/</guid> <description><![CDATA[CHICAGO &#8211; You&#8217;ve seen me write about the Marshall Field&#8217;s name change in the past. I only have one thing to add at this time that should send a chill down your spine: I&#8217;ve learned that certain merchandise that was once carried by Kmart, yes Kmart, is now carried in the landmark Marshall Field&#8217;s store [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/12/01/downtown-chicago-marshall-fields-rally-sunday/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Google Will Apply to Participate in the FCC Spectrum Mobile Auction</title><link>http://www.daviddalka.com/createvalue/2007/11/30/google-will-apply-to-participate-in-the-fcc-spectrum-mobile-auction/</link> <comments>http://www.daviddalka.com/createvalue/2007/11/30/google-will-apply-to-participate-in-the-fcc-spectrum-mobile-auction/#comments</comments> <pubDate>Fri, 30 Nov 2007 16:53:31 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/11/30/google-will-apply-to-participate-in-the-fcc-spectrum-mobile-auction/</guid> <description><![CDATA[My question is simply this&#8230; Low marginal cost public relations opportunity or serious about participating in the auction?]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/11/30/google-will-apply-to-participate-in-the-fcc-spectrum-mobile-auction/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>The Future of Voice Broadcast and Voice Messaging</title><link>http://www.daviddalka.com/createvalue/2007/11/19/the-future-of-voice-broadcast-and-voice-messaging/</link> <comments>http://www.daviddalka.com/createvalue/2007/11/19/the-future-of-voice-broadcast-and-voice-messaging/#comments</comments> <pubDate>Mon, 19 Nov 2007 04:42:09 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Entrepreneurship]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/11/19/the-future-of-voice-broadcast-and-voice-messaging/</guid> <description><![CDATA[At the DMA conference a few weeks back, I met Dinesh Ravishanker. He runs a unique, effective voice broadcast offering called Callfire that allows micro-targeted opt-in outbound phone calls. It&#8217;s unique, user friendly and efficient in the demos he showed me. He was alot of fun to speak to and recently sent me the executive [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/11/19/the-future-of-voice-broadcast-and-voice-messaging/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Seth Godin Keynoting Search Engine Strategies Chicago and His New Book Meatball Sundae</title><link>http://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/</link> <comments>http://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/#comments</comments> <pubDate>Thu, 01 Nov 2007 20:24:33 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Recruiting]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/</guid> <description><![CDATA[In advance his upcoming speech at Search Engine Strategies Chicago, Seth Godin held a intimate conference call in regards to the conference and his upcoming book Meatball Sundae. At first I was thinking this would be a long speech, it was in actuality a short, crisp presentation followed by a spirited, fun and playful question [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>DMA07 &#8211; Pre-Conference Keynote John Adams The Martin Agency</title><link>http://www.daviddalka.com/createvalue/2007/10/15/dma07-pre-conferecne-keynote-john-adams-the-martin-agency/</link> <comments>http://www.daviddalka.com/createvalue/2007/10/15/dma07-pre-conferecne-keynote-john-adams-the-martin-agency/#comments</comments> <pubDate>Mon, 15 Oct 2007 14:01:09 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Chicago]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/10/15/dma07-pre-conferecne-keynote-john-adams-the-martin-agency/</guid> <description><![CDATA[John Adam&#8217;s agency leads the GEICO account recently with it&#8217;s multiple story lines. John asserts that two major things are changing at present in the advertising marketplace: 1) The destruction of integrated marketing and direct control of brands is no longer possible. 2) The nature of storytelling is changing. People can understand multiple branding messages [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/10/15/dma07-pre-conferecne-keynote-john-adams-the-martin-agency/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Sexy Social Media Revolutions Emerging &#8211; Forrester Consumer Internet Conference 2007</title><link>http://www.daviddalka.com/createvalue/2007/10/11/sexy-social-media-revolutions-emerging-forrester-consumer-internet-conference-2007/</link> <comments>http://www.daviddalka.com/createvalue/2007/10/11/sexy-social-media-revolutions-emerging-forrester-consumer-internet-conference-2007/#comments</comments> <pubDate>Thu, 11 Oct 2007 16:59:15 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/10/11/sexy-social-media-revolutions-emerging-forrester-consumer-internet-conference-2007/</guid> <description><![CDATA[There were a few critical points in Charlene Li&#8217;s speech and then Christie Hefner&#8217;s speech that I want to get to. But before I do an overview of Charlene&#8217;s speech. New term POST People Objectives Strategy Technology (notice how this is listed last? Charlene pointed out that this is on purpose! In other words don&#8217;t [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/10/11/sexy-social-media-revolutions-emerging-forrester-consumer-internet-conference-2007/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>SES San Jose Day 4 &#8211; Buzz Monitoring</title><link>http://www.daviddalka.com/createvalue/2007/08/23/ses-san-jose-day-4-buzz-monitoring/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/23/ses-san-jose-day-4-buzz-monitoring/#comments</comments> <pubDate>Thu, 23 Aug 2007 20:50:50 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/23/ses-san-jose-day-4-buzz-monitoring/</guid> <description><![CDATA[Moderator: Chris Sherman, Co-Chair, SES San Jose Search Engine Marketing Speakers: Rob Key, CEO, Converseon Andy Beal, Consultant, Editor, Author, MarketingPilgrim.com Jonathan Ashton, Director of SEO, Agency.com Rob Key Consumers trust each other the most Social media rapidly gaining SERP Predominance and are now intertwined. You no longer own your brand. Your brand is a [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/23/ses-san-jose-day-4-buzz-monitoring/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SES San 2007 Jose Day 1 &#8211; Universal &amp; Blended Vertical Search</title><link>http://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/#comments</comments> <pubDate>Tue, 21 Aug 2007 13:59:22 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Ask]]></category> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/</guid> <description><![CDATA[Moderator: Chris Sherman, Co-Chair, SES San Jose Search Engine Marketing Speakers: Greg Jarboe, President and Co-Founder, SEO-PR Sherwood Stranieri, Search Marketing Director, Catalyst online Bill Slawski, seobythesea.com Erik Collier, Director of Product Management, Ask.com David Bailey, Engineer, Google Tim Mayer, Vice President of Product Management, Yahoo! Search Quite likely the busiest session of the day [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>Career Distinction : Stand Out by Building Your Brand</title><link>http://www.daviddalka.com/createvalue/2007/08/13/career-distinction-stand-out-by-building-your-brand/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/13/career-distinction-stand-out-by-building-your-brand/#comments</comments> <pubDate>Mon, 13 Aug 2007 15:03:17 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Online Recruiting]]></category> <category><![CDATA[Recruiting]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/13/career-distinction-stand-out-by-building-your-brand/</guid> <description><![CDATA[Co-written by Kirsten Dixson and William Arruda (deleted blog at http://blog.williamarruda.com/blog/) have written an unique book in Career Distinction : Stand Out by Building Your Brand. On the Amazon review, you can see several reviews already about the usefulness of the messages about personal branding. More important is that it&#8217;s the first book of it&#8217;s [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/13/career-distinction-stand-out-by-building-your-brand/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>adtech Chicago: Redefining Search to Realize Its Full Potential</title><link>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-redefining-search-to-realize-its-full-potential/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-redefining-search-to-realize-its-full-potential/#comments</comments> <pubDate>Sun, 12 Aug 2007 22:44:59 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-redefining-search-to-realize-its-full-potential/</guid> <description><![CDATA[August 1, 2007 MODERATOR: Jeffrey Pruitt, President, SEMPO, and Executive VP, Search, iCrossing PANELISTS: Kelly Graziadei, Senior Director, Agency Development, Yahoo! Search Marketing James Colborn, Group Marketing Manager, adCenter Communications Group, Microsoft Kevin Willer, Central Region Development Manager, Google James Colbourn, Microsoft Kelly Graziadei, Yahoo! Think about the many different faces of search. - The [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-redefining-search-to-realize-its-full-potential/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>adtech Chicago: Search + Video + Contextual Targeting: Is the Holy Grail Upon Us?</title><link>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-search-video-contextual-targeting-is-the-holy-grail-upon-us/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-search-video-contextual-targeting-is-the-holy-grail-upon-us/#comments</comments> <pubDate>Sun, 12 Aug 2007 22:28:48 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-search-video-contextual-targeting-is-the-holy-grail-upon-us/</guid> <description><![CDATA[July 31, 2007 Shashi Seth, Head of Monetization, YouTube.com Rebecca Paoletti, Director, Video Strategy, Yahoo! Patrick Moorhead, National Manager, R&#38;D Advanced Marketing Solutions, Avenue A &#124; Razorfish Chris D&#8217;Alessandro, Group Director, Customer Insight, Organic, Inc. Moderator: Curt Hecht, Executive VP, Chief Digital Officer, GM Planworks/Starcom Mediavest Group Rebecca: Video search is not as important to [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-search-video-contextual-targeting-is-the-holy-grail-upon-us/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Potential Chicago Cab Strike July 31 &#8211; How to Get to adtech(ad:tech) via CTA</title><link>http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/</link> <comments>http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/#comments</comments> <pubDate>Tue, 31 Jul 2007 09:32:14 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/</guid> <description><![CDATA[With today&#8217;s possible cab strike in Chicago, I thought it would be a good idea to post CTA bus options to arrive at the west end of Navy Pier. Please note that even with these bus options, it is a10 minute walk to the east end of Navy Pier where the Festival Hall is located. [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Julie Roehm Chief Marketing Officer Article</title><link>http://www.daviddalka.com/createvalue/2007/06/25/julie-roehm-chief-marketing-officer-article/</link> <comments>http://www.daviddalka.com/createvalue/2007/06/25/julie-roehm-chief-marketing-officer-article/#comments</comments> <pubDate>Tue, 26 Jun 2007 01:15:02 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Chicago GSB]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/06/25/julie-roehm-chief-marketing-officer-article/</guid> <description><![CDATA[Julie Roehm wrote this interesting Imedia Connection article about when it&#8217;s time for you to fire your CMO. I&#8217;d like to add a few items to Julie Roehm&#8216;s list: 1) If they don&#8217;t understand the basics of search engine optimization (SEO) and marketing. More importantly, they need to understand how this gets incorporated in other traditional forms [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/06/25/julie-roehm-chief-marketing-officer-article/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Turning Towards My Inflection Point</title><link>http://www.daviddalka.com/createvalue/2007/06/25/turning-towards-my-inflection-point/</link> <comments>http://www.daviddalka.com/createvalue/2007/06/25/turning-towards-my-inflection-point/#comments</comments> <pubDate>Mon, 25 Jun 2007 16:07:30 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Chicago]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/06/25/turning-towards-my-inflection-point/</guid> <description><![CDATA[I can start to feel that I&#8217;m nearing my inflection point! It feels real good to be reaching the inflection point. Inflection points truly rock! I wonder if you reach more and higher inflection points along the way once you hit your first inflection point? I look forward to finding out! Thanks for being a [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/06/25/turning-towards-my-inflection-point/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Bonnaroo &#8211; Lost Opportunity for Top Acts</title><link>http://www.daviddalka.com/createvalue/2007/06/15/bonnaroo-lost-opportunity-for-top-acts/</link> <comments>http://www.daviddalka.com/createvalue/2007/06/15/bonnaroo-lost-opportunity-for-top-acts/#comments</comments> <pubDate>Fri, 15 Jun 2007 18:45:08 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Customer Experience]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/06/15/bonnaroo-lost-opportunity-for-top-acts/</guid> <description><![CDATA[I find it rather odd that the top two bands on Bonnaroo bill, The Police and Tool, aren&#8217;t being broadcast in the AT&#38;T Blue Room this year. The Police tour is sold out and Tool regularly sells out it&#8217;s tours as well, so there is nothing but upside and positive public relations opportunities being lost [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/06/15/bonnaroo-lost-opportunity-for-top-acts/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>A Personal Belief on Branding</title><link>http://www.daviddalka.com/createvalue/2007/06/14/a-personal-belief-on-branding/</link> <comments>http://www.daviddalka.com/createvalue/2007/06/14/a-personal-belief-on-branding/#comments</comments> <pubDate>Thu, 14 Jun 2007 11:35:37 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Entrepreneurship]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/06/14/a-personal-belief-on-branding/</guid> <description><![CDATA[I&#8217;ve been developing a overall branding concept, I&#8217;d like your thoughts on refining it and your reactions to it. &#8220;All brands outlive their useful life, often to the detriment of the consumer and newer value propositions.&#8221;]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/06/14/a-personal-belief-on-branding/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Mazda Test Drive Gift Card Lameness</title><link>http://www.daviddalka.com/createvalue/2007/06/12/mazda-test-drive-gift-card-lameness/</link> <comments>http://www.daviddalka.com/createvalue/2007/06/12/mazda-test-drive-gift-card-lameness/#comments</comments> <pubDate>Tue, 12 Jun 2007 13:41:28 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Customer Experience]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/06/12/mazda-test-drive-gift-card-lameness/</guid> <description><![CDATA[Ideally a gift card giveaway should work like this: fill out form (either on paper or online), perform requested action and get a gift card in a timely manner without hassle. It would even be better if they gave cash. This is how Mazda did it recently: - Sent me an email in early March [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/06/12/mazda-test-drive-gift-card-lameness/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Maybe Cartoonists Should Develop Next London Olympics 2012 Logo</title><link>http://www.daviddalka.com/createvalue/2007/06/06/maybe-cartoonists-should-develop-next-london-olympics-2012-logo/</link> <comments>http://www.daviddalka.com/createvalue/2007/06/06/maybe-cartoonists-should-develop-next-london-olympics-2012-logo/#comments</comments> <pubDate>Wed, 06 Jun 2007 12:30:44 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Chicago]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/06/06/maybe-cartoonists-should-develop-next-london-olympics-2012-logo/</guid> <description><![CDATA[So Scoble wants to make cartoonists into an revenue generating business. As I continue to look for that proper leadership role, I have extreme compassion for others trying to get people to see value in their skill set and properly evaluate their future potential value so I brainstormed a bit. I have some ideas for [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/06/06/maybe-cartoonists-should-develop-next-london-olympics-2012-logo/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Cleveland Cavaliers Plain Dealer Edition</title><link>http://www.daviddalka.com/createvalue/2007/06/03/cleveland-cavaliers-plain-dealer-edition/</link> <comments>http://www.daviddalka.com/createvalue/2007/06/03/cleveland-cavaliers-plain-dealer-edition/#comments</comments> <pubDate>Mon, 04 Jun 2007 03:58:56 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/06/03/cleveland-cavaliers-plain-dealer-edition/</guid> <description><![CDATA[Congrats to LeBron James and the rest of the Cleveland Cavaliers team for becoming the 2007 NBA Eastern Conference Champions! Few things I&#8217;ve ever seen on an online newspaper site have shown such a true respect and understanding of the radical change in the newspaper medium as the homepage of Cleveland.com did today. More and [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/06/03/cleveland-cavaliers-plain-dealer-edition/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Mazda March 2007 Test Drive VISA Gift Card Not Received After 8 Weeks</title><link>http://www.daviddalka.com/createvalue/2007/05/29/mazda-march-2007-test-drive-visa-gift-card-not-received-after-8-weeks/</link> <comments>http://www.daviddalka.com/createvalue/2007/05/29/mazda-march-2007-test-drive-visa-gift-card-not-received-after-8-weeks/#comments</comments> <pubDate>Tue, 29 May 2007 14:26:57 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Customer Experience]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/05/29/mazda-march-2007-test-drive-no-visa-gift-card-received-after-8-weeks/</guid> <description><![CDATA[I got an email from Mazda in March to get a $25 VISA Gift Card for taking a test drive. I&#8217;m considering buying a new car in the not too distant future to replace my aging Acura Integra (I should be buying another Acura but they no longer make cars with appropriate headroom for a [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/05/29/mazda-march-2007-test-drive-visa-gift-card-not-received-after-8-weeks/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Marshall Field&#8217;s</title><link>http://www.daviddalka.com/createvalue/2007/05/20/marshall-fields/</link> <comments>http://www.daviddalka.com/createvalue/2007/05/20/marshall-fields/#comments</comments> <pubDate>Sun, 20 May 2007 16:31:33 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Customer Experience]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/05/20/marshall-fields/</guid> <description><![CDATA[You will recall that last year, Federated Department Stores, now Macy&#8217;s, changed the name of Marshall Field&#8217;s to Macy&#8217;s. Now that flagship State Street store is well on it&#8217;s way to failing. It wouldn&#8217;t surprise me if someone was trying to buy it from them right now to start it anew. When history examines this, [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/05/20/marshall-fields/feed/</wfw:commentRss> <slash:comments>20</slash:comments> </item> <item><title>NRA Show Danny Meyer of Union Square Cafe NYC on Enlightened Hospitality</title><link>http://www.daviddalka.com/createvalue/2007/05/19/nra-show-danny-meyer-of-union-square-cafe-nyc-on-enlightened-hospitality/</link> <comments>http://www.daviddalka.com/createvalue/2007/05/19/nra-show-danny-meyer-of-union-square-cafe-nyc-on-enlightened-hospitality/#comments</comments> <pubDate>Sat, 19 May 2007 20:00:38 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Recruiting]]></category> <category><![CDATA[Reputation]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/05/19/nra-show-danny-meyer-of-union-square-cafe-nyc-on-enlightened-hospitality/</guid> <description><![CDATA[During my time in the New York City area, few things outside the financial services industry affected me more than the restuarants. Of those, few bring back fonder memories than my time in NYC than the Union Square Cafe and the restuarants that followed. These include the Grammercy Tavern, Eleven Madison Park, Tabla (my second [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/05/19/nra-show-danny-meyer-of-union-square-cafe-nyc-on-enlightened-hospitality/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Google Disasterous with the Letter D</title><link>http://www.daviddalka.com/createvalue/2007/04/18/google-disasterous-with-the-letter-d/</link> <comments>http://www.daviddalka.com/createvalue/2007/04/18/google-disasterous-with-the-letter-d/#comments</comments> <pubDate>Wed, 18 Apr 2007 16:32:30 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Recruiting]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/04/18/google-disasterous-with-the-letter-d/</guid> <description><![CDATA[Apparently Google has considerable trouble in regards to the letter D. First the Dmarc founders left Google. Now http://www.dodgeball.com/ (dead link 11/2010) founders, Dens Crowley and Alex Rainert (please drop me a note if you read this guys), not only have left Google but they posed for a thumbs down photo that they have posted [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/04/18/google-disasterous-with-the-letter-d/feed/</wfw:commentRss> <slash:comments>1</slash:comments> <enclosure
url="http://media.podshow.com/media/6767/episodes/57622/textra-57622-04-17-2007.mp4" length="0" type="video/mp4" /> </item> <item><title>NIN-Trent Reznor and Viral Marketing</title><link>http://www.daviddalka.com/createvalue/2007/03/11/nin-trent-reznor-and-viral-marketing/</link> <comments>http://www.daviddalka.com/createvalue/2007/03/11/nin-trent-reznor-and-viral-marketing/#comments</comments> <pubDate>Sun, 11 Mar 2007 17:46:54 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Google (GOOG)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/03/11/nin-trent-reznor-and-viral-marketing/</guid> <description><![CDATA[Trent Reznor and Peter Murphy have both long been linked as Trent credits Peter for breaking him into radio (see end of Youtube video below). Matt Cutts pointed out some of NIN&#8217;s best practices pointing to Bill Slawski&#8217;s post on Indsutrial Music Marketing. I&#8217;ll add another example. Last year, Trent and Peter toured together and did some pre-show [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/03/11/nin-trent-reznor-and-viral-marketing/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>Another Reason SEO Matters (Dave Pasternack of Did-it) + Blogroll Submissions</title><link>http://www.daviddalka.com/createvalue/2007/02/12/another-reason-seo-matters-dave-pasternack-of-did-it-blogroll-submissions/</link> <comments>http://www.daviddalka.com/createvalue/2007/02/12/another-reason-seo-matters-dave-pasternack-of-did-it-blogroll-submissions/#comments</comments> <pubDate>Mon, 12 Feb 2007 20:42:40 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2007/02/12/another-reason-seo-matters-dave-pasternack-of-did-it-blogroll-submissions/</guid> <description><![CDATA[To run a successful SEM campaign on Google and now Yahoo! the quality of the landing page matters, which implies strongly that it is SEO optimized and friendly. So even Google says that you need to have SEO skills to run an SEM campaign!!! Though the sloppy way some folks linked to his bio page [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/02/12/another-reason-seo-matters-dave-pasternack-of-did-it-blogroll-submissions/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Sociable 2.0 Plugin Release Interview: Peter Harkins</title><link>http://www.daviddalka.com/createvalue/2007/01/31/sociable-20-plugin-release-interview-peter-harkins/</link> <comments>http://www.daviddalka.com/createvalue/2007/01/31/sociable-20-plugin-release-interview-peter-harkins/#comments</comments> <pubDate>Thu, 01 Feb 2007 02:36:19 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Metrics]]></category> <category><![CDATA[Recruiting]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Wordpress]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2007/01/31/sociable-20-plugin-release-interview-peter-harkins/</guid> <description><![CDATA[Please bookmark as &#8220;Sociable 2.0 Interview&#8221; &#8211; Thanks! I first met Peter Harkins in person at Barcamp Chicago in the Summer of 2006. As I’ve gotten to know him, he knows far more than just coding, as he appreciates and participates constructively in conversations about business strategy and monetization. It’s a winning combination. The response [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/01/31/sociable-20-plugin-release-interview-peter-harkins/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Good Tips for Building Blog Readership</title><link>http://www.daviddalka.com/createvalue/2007/01/31/good-tips-for-building-blog-readership/</link> <comments>http://www.daviddalka.com/createvalue/2007/01/31/good-tips-for-building-blog-readership/#comments</comments> <pubDate>Wed, 31 Jan 2007 14:05:44 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2007/01/31/good-tips-for-building-blog-readership/</guid> <description><![CDATA[This post gives some great tips!]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/01/31/good-tips-for-building-blog-readership/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Interview with Joe Beaulaurier of PR Web</title><link>http://www.daviddalka.com/createvalue/2007/01/28/interview-with-joe-beaulaurier-of-pr-web/</link> <comments>http://www.daviddalka.com/createvalue/2007/01/28/interview-with-joe-beaulaurier-of-pr-web/#comments</comments> <pubDate>Mon, 29 Jan 2007 03:51:45 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2007/01/28/interview-with-joe-beaulaurier-of-pr-web/</guid> <description><![CDATA[One of the many people I&#8217;ve had a pleasure of meeting in person is Joe Beaulaurier, Interactive Marketing Manager at PRWeb, Inc. Joe maintains an interesting personal blog on press release issues (no longer in existence). Question: So a lot is happening these days at PRWeb! Joe: Yes! We have been extremely busy upgrading our [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/01/28/interview-with-joe-beaulaurier-of-pr-web/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Bill Hanekamp talk about Microsite.com</title><link>http://www.daviddalka.com/createvalue/2007/01/09/bill-hanekamp-talk-about-micrositecom/</link> <comments>http://www.daviddalka.com/createvalue/2007/01/09/bill-hanekamp-talk-about-micrositecom/#comments</comments> <pubDate>Tue, 09 Jan 2007 18:28:11 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Metrics]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2007/01/09/bill-hanekamp-talk-about-micrositecom/</guid> <description><![CDATA[Jason Jacobson at the Chicagoland Entreprenuership Center invited me to see a presentation on Microsite&#8217;s this morning by Bill Hanekamp. I left the conversation believing that microsites are an underutilized tool that help enable potentially viral and social media content. They are underutilized most in the B2B world where you do some interesting things to [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/01/09/bill-hanekamp-talk-about-micrositecom/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Education is Becoming Prepared &#8211; Is Your Hiring Process?</title><link>http://www.daviddalka.com/createvalue/2007/01/09/education-is-becoming-prepared-is-your-hiring-process/</link> <comments>http://www.daviddalka.com/createvalue/2007/01/09/education-is-becoming-prepared-is-your-hiring-process/#comments</comments> <pubDate>Tue, 09 Jan 2007 11:20:51 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Online Recruiting]]></category> <category><![CDATA[Recruiting]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2007/01/09/education-is-becoming-prepared-is-your-hiring-process/</guid> <description><![CDATA[From Page 52 of Time, in an article about education, December 18th, 2006: &#8220;Jobs in the new economy-the ones that won&#8217;t get outsourced or automated-&#8221;put an enormous premium on creative and innovative skills, seeing patterns where other people see only chaos,&#8221; says Marc Tucker , an author of the skills-commission report and president of the [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/01/09/education-is-becoming-prepared-is-your-hiring-process/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Forge a New American Mandate Via Social Media Political Revolution</title><link>http://www.daviddalka.com/createvalue/2007/01/06/how-to-forge-a-new-american-mandate-via-social-media-political-revolution/</link> <comments>http://www.daviddalka.com/createvalue/2007/01/06/how-to-forge-a-new-american-mandate-via-social-media-political-revolution/#comments</comments> <pubDate>Sat, 06 Jan 2007 14:52:22 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2007/01/06/how-to-forge-a-new-american-mandate-via-social-media-political-revolution/</guid> <description><![CDATA[Robert Scoble&#8217;s political journey with John Edwards recently bought back memories of when I once worked on a Presidential primary campaign in 1992. It&#8217;s hard and one of the most tiring things you could ever volunteer to be a part of! Regardless of your political beliefs (I&#8217;m generally a politically interested independent issues driven voter), [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/01/06/how-to-forge-a-new-american-mandate-via-social-media-political-revolution/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>Microsoft Sending Out Laptops with Vista Loaded to Some Bloggers</title><link>http://www.daviddalka.com/createvalue/2006/12/27/microsoft-sending-out-laptops-with-vista-loaded-to-some-bloggers/</link> <comments>http://www.daviddalka.com/createvalue/2006/12/27/microsoft-sending-out-laptops-with-vista-loaded-to-some-bloggers/#comments</comments> <pubDate>Wed, 27 Dec 2006 14:12:10 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/12/27/microsoft-sending-out-laptops-with-vista-loaded-to-some-bloggers/</guid> <description><![CDATA[Here is one of them. I wonder why they didn&#8217;t just send out update disks to a larger audience? Anyone have insight on that?]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/12/27/microsoft-sending-out-laptops-with-vista-loaded-to-some-bloggers/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Andy McKee Featured on Youtube Front Page!</title><link>http://www.daviddalka.com/createvalue/2006/12/21/andy-mckee-featured-on-youtube-front-page/</link> <comments>http://www.daviddalka.com/createvalue/2006/12/21/andy-mckee-featured-on-youtube-front-page/#comments</comments> <pubDate>Thu, 21 Dec 2006 22:02:59 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Online Recruiting]]></category> <category><![CDATA[Recruiting]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/12/21/andy-mckee-featured-on-youtube-front-page/</guid> <description><![CDATA[I first met Andy McKee at an acoustic music festival in Kansas in 2003. He is among several awesome fingerstyle guitar players including Tommy Emmanuel (see my Tommy Emmanuel interview), Neil Jacobs, Brian Henke, Peppino D&#8217;Agostino and others that don&#8217;t get mass media exposure. For several years these great players have labored with little or [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/12/21/andy-mckee-featured-on-youtube-front-page/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Windows Live Graphical Ad on Youtube</title><link>http://www.daviddalka.com/createvalue/2006/11/22/windows-live-graphical-ad-on-youtube/</link> <comments>http://www.daviddalka.com/createvalue/2006/11/22/windows-live-graphical-ad-on-youtube/#comments</comments> <pubDate>Wed, 22 Nov 2006 14:13:33 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/11/22/windows-live-graphical-ad-on-youtube/</guid> <description><![CDATA[Interesting that this appears after Google closes the sale, don&#8217;t you think? Props to Microsoft for pulling it off.]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/11/22/windows-live-graphical-ad-on-youtube/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Was Hertz Targeting OJ Simpson Keywords on Monday?</title><link>http://www.daviddalka.com/createvalue/2006/11/22/was-hertz-targeting-oj-simpson-keywords-on-monday/</link> <comments>http://www.daviddalka.com/createvalue/2006/11/22/was-hertz-targeting-oj-simpson-keywords-on-monday/#comments</comments> <pubDate>Wed, 22 Nov 2006 14:07:28 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Customer Experience]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/11/22/was-hertz-targeting-oj-simpson-keywords-on-monday/</guid> <description><![CDATA[I saw Hertz ads numerous times on Monday with related Simpson coverage. Was it a blanket ad or was it targeted on Simpson as a keyword? Certainly is an interesting question. For you Gen Y folks out there who may not know, I should explain that Simpson was once a spokesperson for Hertz back when [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/11/22/was-hertz-targeting-oj-simpson-keywords-on-monday/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Forrester Consumer Conference &#8211; Mobile Marketing&#8217;s Play In The Channel Strategy</title><link>http://www.daviddalka.com/createvalue/2006/10/26/forrester-consumer-conference-mobile-marketings-play-in-the-channel-strategy/</link> <comments>http://www.daviddalka.com/createvalue/2006/10/26/forrester-consumer-conference-mobile-marketings-play-in-the-channel-strategy/#comments</comments> <pubDate>Thu, 26 Oct 2006 17:36:03 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/10/26/forrester-consumer-conference-mobile-marketings-play-in-the-channel-strategy/</guid> <description><![CDATA[Charles S. Golvin, Principal Analyst, Forrester Research Where do you fit in? Discussed Crest toothpaste mobile campaign example What tools are available, what is the reach, what are the learnings? Tools available today: - Messaging  - Voting  - Promotions  - Search - Mobile Browser  - Banners  - Interstitial  - Search-based - Applications and content  - [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/10/26/forrester-consumer-conference-mobile-marketings-play-in-the-channel-strategy/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Forrester Consumer Conference &#8211; NASCAR Presentation</title><link>http://www.daviddalka.com/createvalue/2006/10/25/forrester-consumer-conference-nascar-presentation/</link> <comments>http://www.daviddalka.com/createvalue/2006/10/25/forrester-consumer-conference-nascar-presentation/#comments</comments> <pubDate>Wed, 25 Oct 2006 19:18:16 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[General]]></category> <category><![CDATA[Reputation]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/10/25/forrester-consumer-conference-nascar-presentation/</guid> <description><![CDATA[Mike Helton, President of NASCAR, was a fascinating marketing keynote speaker. He talked about many things that as someone who was a big NASCAR fan as a kid, I was never even aware of that were amazing to learn. Two things stand out: 1. NASCAR is intensely focused on relationships and partnerships. 2. NASCAR has always [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/10/25/forrester-consumer-conference-nascar-presentation/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>My Speech at eComXpo Now Has a Contest</title><link>http://www.daviddalka.com/createvalue/2006/10/17/my-speech-at-ecomxpo-now-has-a-contest/</link> <comments>http://www.daviddalka.com/createvalue/2006/10/17/my-speech-at-ecomxpo-now-has-a-contest/#comments</comments> <pubDate>Wed, 18 Oct 2006 03:04:50 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Metrics]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/10/17/my-speech-at-ecomxpo-now-has-a-contest/</guid> <description><![CDATA[In conjunction with my discussion at eComXpo about &#8220;Mobile Search Marketing: The Coming Evolution of Chief Marketing Officer to Chief Customer Officer&#8221;, I&#8217;m announing a contest! Prizes will be awarded via random drawing on Monday, October 30th, 2006, odds of winning depend on number of entries received and viewed via blog search engines. Prize #1 &#8211; [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/10/17/my-speech-at-ecomxpo-now-has-a-contest/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Honda &#8211; Great SEM and SEO on Honda CRV 2007 Redesign Launch&#8230;</title><link>http://www.daviddalka.com/createvalue/2006/10/12/honda-great-sem-and-seo-on-honda-crv-2007-redesign-launch/</link> <comments>http://www.daviddalka.com/createvalue/2006/10/12/honda-great-sem-and-seo-on-honda-crv-2007-redesign-launch/#comments</comments> <pubDate>Thu, 12 Oct 2006 05:59:59 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/10/12/honda-great-sem-and-seo-on-honda-crv-2007-redesign-launch/</guid> <description><![CDATA[What can I say? It&#8217;s so rare to see a new vehicle launch and have the term rank #1 in Google and have the Adwords ad done right to boot! Bravo! If anyone from Honda is monitoring their brand and would like me drive one for a while and give it my review, my contact info [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/10/12/honda-great-sem-and-seo-on-honda-crv-2007-redesign-launch/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Why Executives Are Like Blog Readers</title><link>http://www.daviddalka.com/createvalue/2006/10/10/why-executives-are-like-blog-readers/</link> <comments>http://www.daviddalka.com/createvalue/2006/10/10/why-executives-are-like-blog-readers/#comments</comments> <pubDate>Tue, 10 Oct 2006 13:30:11 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/10/10/why-executives-are-like-blog-readers/</guid> <description><![CDATA[Someone asked me this morning why posts with lists do better on Digg? It&#8217;s a good question. I myself have worked for considerable time on many posts I thought were deep, profound and interesting only to see them go nowhere. Sometimes the post combines other elements like artwork. My favorite grauduate school professor, James Schrager of the Chicago GSB, always [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/10/10/why-executives-are-like-blog-readers/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Jeremiah Owyang on Social Media at Ragan PR Conference</title><link>http://www.daviddalka.com/createvalue/2006/09/21/jeremiah-owyang-on-social-media-at-ragan-pr-conference-2/</link> <comments>http://www.daviddalka.com/createvalue/2006/09/21/jeremiah-owyang-on-social-media-at-ragan-pr-conference-2/#comments</comments> <pubDate>Thu, 21 Sep 2006 20:35:01 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/09/21/jeremiah-owyang-on-social-media-at-ragan-pr-conference-2/</guid> <description><![CDATA[I arrived to the session late…. Corporate bloggers must have thick skin. Community Manager – gather sources and send them away…they will come back. How do I get all employees involved? Community marketing allows engagement. Responding to complaints: - Engage the blogger – “we hear you” Blogger relationships – treat them with respect and analyst. [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/09/21/jeremiah-owyang-on-social-media-at-ragan-pr-conference-2/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Shel Holtz on Podcasting at Ragan PR conference</title><link>http://www.daviddalka.com/createvalue/2006/09/21/shel-holtz-on-podcasting-at-ragan-pr-conference/</link> <comments>http://www.daviddalka.com/createvalue/2006/09/21/shel-holtz-on-podcasting-at-ragan-pr-conference/#comments</comments> <pubDate>Thu, 21 Sep 2006 20:25:50 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Podcasts]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/09/21/shel-holtz-on-podcasting-at-ragan-pr-conference/</guid> <description><![CDATA[Shel Holtz is the second Shel in my life who studies social media. The other is Shel Israel. Shel Holtz refers to Shel Isreal as “Shel #1” due to his superior age characteristics. “Podcasting is Tivo for audio.” Podshow is a network of shows. Yahoo!, iTunes, Podcast Alley are other alternatves. There are a lot [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/09/21/shel-holtz-on-podcasting-at-ragan-pr-conference/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Getting noticed in the new word-of-mouth network</title><link>http://www.daviddalka.com/createvalue/2006/09/21/getting-noticed-in-the-new-word-of-mouth-network/</link> <comments>http://www.daviddalka.com/createvalue/2006/09/21/getting-noticed-in-the-new-word-of-mouth-network/#comments</comments> <pubDate>Thu, 21 Sep 2006 14:48:29 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[General]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Podcasts]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/09/21/getting-noticed-in-the-new-word-of-mouth-network/</guid> <description><![CDATA[Robert Scoble: Keynote Speech: Naked Conversations Talks about history, blogs are best way to get stuff indexed in Google. There is an informal conversation network. Tells the story about how a few people he told that he was leaving Microsoft. How that spread and then a largely unread blog was the one that first posted [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/09/21/getting-noticed-in-the-new-word-of-mouth-network/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Vlogs Ain&#8217;t Blogs</title><link>http://www.daviddalka.com/createvalue/2006/09/17/vlogs-aint-blogs/</link> <comments>http://www.daviddalka.com/createvalue/2006/09/17/vlogs-aint-blogs/#comments</comments> <pubDate>Mon, 18 Sep 2006 01:57:15 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Reputation]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/09/17/vlogs-aint-blogs/</guid> <description><![CDATA[Alec Saunders has a nice post on why he thinks vlogs ain&#8217;t blogs. Brian Sullivan does the same. They saved me the time of doing this.  Then again, I myself posted video content in the past week (see unedited &#8220;loud announcement of Macy&#8217;s boycott&#8221; in my Marshall Field&#8217;s post). In my case it showed an angry mob and [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/09/17/vlogs-aint-blogs/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Marshall Field&#8217;s &#8211; Always Alive in Our Hearts</title><link>http://www.daviddalka.com/createvalue/2006/09/08/marshall-fields-always-alive-in-our-hearts/</link> <comments>http://www.daviddalka.com/createvalue/2006/09/08/marshall-fields-always-alive-in-our-hearts/#comments</comments> <pubDate>Sat, 09 Sep 2006 03:20:49 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Reputation]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/09/08/marshall-fields-always-alive-in-our-hearts/</guid> <description><![CDATA[Though the name Marshall Field&#8217;s survived 154 years, two major fires and one flood of it&#8217;s basement, those heartless people at Federated Department stores have already killed Marshall Field&#8217;s and it&#8217;s web site - a full day early! OK, for those of you not in Chicago, some &#8220;branding geniuses&#8221; thought changing the name of Marshall Field&#8217;s after 154 [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/09/08/marshall-fields-always-alive-in-our-hearts/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>I&#8217;m Outside The &#8220;Frothy Bubble 2.0&#8243;</title><link>http://www.daviddalka.com/createvalue/2006/09/03/im-outside-the-frothy-bubble-20/</link> <comments>http://www.daviddalka.com/createvalue/2006/09/03/im-outside-the-frothy-bubble-20/#comments</comments> <pubDate>Mon, 04 Sep 2006 01:35:25 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Google (GOOG)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/09/03/im-outside-the-frothy-bubble-20/</guid> <description><![CDATA[Why do I love holiday weekends? Because the major media goes home and there is a ton of great blog posts out there based on people&#8217;s core thoughts everywhere I look (including my blog) instead of the major media discussion follow on. In fact, why does David Sifry of Technorati make the mistake of classifying [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/09/03/im-outside-the-frothy-bubble-20/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> </channel> </rss>