In the highly anticipated follow up to The Mirror Test, Jeffrey Hayzlett now brings us Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits due from McGraw-Hill in January 2012. Over the past few years I’ve gotten to know Jeffrey, he’s certainly a unique bird. He’s engaged me not only on [...]
Jeffrey Hayzlett Book Interview – Running the Gauntlet : Essential Business Lessons to Lead, Drive Change, and Grow Profits
by David Dalka on November 29, 2011 in Branding/Buzz/Viral, Change Management, Leadership, Social Media
Alan Weiss Interview – Million Dollar Referrals Book
by David Dalka on November 6, 2011 in Branding/Buzz/Viral, Business Strategy, General
Alan Weiss has written over 45 books. Absorb that for a minute. That is a heck of alot of books. His latest is Million Dollar Referrals (McGraw- Hill). A timely title about one of the most unique marketing art forms, referrals. Why timely? With constant changes in media and the rise of new channels such [...]
No Amount Of Paid Lobbyist Dollars Can Prevent Content Revolution
by David Dalka on July 25, 2009 in Branding/Buzz/Viral, Customer Experience, Email, Social Media
Brian Solis checked in with a guest post on TechCrunch this morning regarding the disclosure debate. To be clear, it’s a thoughtful post and I don’t disagree with anything materially in what was said. So why write about this? I find the entire conversation to be 100% completely unnecessary. First a story. When I was [...]
David Meerman Scott – BMA B2B UNLEARN Conference 2009
by David Dalka on June 10, 2009 in Branding/Buzz/Viral, Social Media
Before David’s talk today, I had the opportunity to chat with him for a while. We had been talking in backchannels for quite some time and it was great to finally connect in person. I learned throughout our conversation that we have similar backgrounds in financial services, data products and negative events in both of [...]
TECH cocktail CONFERENCE Chicago – Creating Change For The Future
by David Dalka on May 31, 2008 in Blogging, Branding/Buzz/Viral, Change Management, Chicago, Customer Experience, Entrepreneurship, Interactive Ads, Social Media, Venture Capital
Wow! That was tiring, I stepped on the L at 7:30AM and didn’t get home until 1:30AM the next morning! 18 hours of pure madness! Most people noticed the great speeches by Gary Vee from Wine Library TV and Dick Costolo (aka ask the wizard) and others. But what I really appreciated was the other [...]
Finally…Real Proof That Brands Affect Search Choice…Ginger and Mary Ann
by David Dalka on March 15, 2008 in Branding/Buzz/Viral, Search Engine Marketing, Search Engine Optimization
Yahoo Buzz had this interesting tidbit… What was Mary Ann thinking? Though Spitzer rode roughshod over most of the week’s news, a few other stories still managed to slip to the top of Buzz. One of them was a Yahoo! News article on Dawn Wells, the actress best known for her portrayal of Mary Ann [...]
Andy Sernovitz: “It’s good to have a goofy name”
by David Dalka on February 11, 2008 in Branding/Buzz/Viral, Entrepreneurship, Reputation
He’s right that having a distinct name online can be extremely helpful. It has plenty of search engine results implications. Not enough people think about this issue when naming a company or product. This is a really smart tip.
How To Do YouTube Video View Optimization Part 1
by David Dalka on January 9, 2008 in Branding/Buzz/Viral, Social Media
Looking around the net this political season, it’s amazing to see the number of conversations I’m seeing that discuss YouTube Video View Optimization in non-SEO communities. It’s a unique ecosystem with distinctly different rules and people figuring out how to optimize the current system. It would be impossible to summarize all of the things I’ve [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications