At the back of John Warrillow’s Built to Sell, I saw a book mentioned as a must read. That book is Brand : It ain’t the logo*. The asterisk stands for “It’s what people think of you.” This perspective matches and aligns with my own views quite closely. After a short chat with Ted Matthews [...]
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When the Best Infographics Are No Infographic at All?
I’m continually amazed by the number of people who skip text and bypass words and text altogether. I came across an amazing inadvertent and automated example on the National Weather Service Chicago website regarding this Sunday’s weather forecast. As you can see the graphical representation says Sunday will have [...]
Jeffrey Hayzlett Book Interview – Running the Gauntlet : Essential Business Lessons to Lead, Drive Change, and Grow Profits
In the highly anticipated follow up to The Mirror Test, Jeffrey Hayzlett now brings us Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits due from McGraw-Hill in January 2012. Over the past few years I’ve gotten to know Jeffrey, he’s certainly a unique bird. He’s engaged me not only on [...]
Alan Weiss Interview – Million Dollar Referrals Book
Alan Weiss has written over 45 books. Absorb that for a minute. That is a heck of alot of books. His latest is Million Dollar Referrals (McGraw- Hill). A timely title about one of the most unique marketing art forms, referrals. Why timely? With constant changes in media and the rise of new channels such [...]
TECH cocktail CONFERENCE Chicago – Creating Change For The Future
Wow! That was tiring, I stepped on the L at 7:30AM and didn’t get home until 1:30AM the next morning! 18 hours of pure madness! Most people noticed the great speeches by Gary Vee from Wine Library TV and Dick Costolo (aka ask the wizard) and others. But what I really appreciated was the other [...]
Finally…Real Proof That Brands Affect Search Choice…Ginger and Mary Ann
Yahoo Buzz had this interesting tidbit… What was Mary Ann thinking? Though Spitzer rode roughshod over most of the week’s news, a few other stories still managed to slip to the top of Buzz. One of them was a Yahoo! News article on Dawn Wells, the actress best known for her portrayal of Mary Ann [...]
Who is David Dalka?
David Dalka (twitter) is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business leadership keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in business publications like
