No Amount Of Paid Lobbyist Dollars Can Prevent Content Revolution

Brian Solis checked in with a guest post on TechCrunch this morning regarding the disclosure debate.
To be clear, it’s a thoughtful post and I don’t disagree with anything materially in what was said. So why write about this? I find the entire conversation to be 100% completely unnecessary.
First a story. When I was a [...]

David Meerman Scott – BMA B2B UNLEARN Conference 2009

Before David’s talk today, I had the opportunity to chat with him for a while. We had been talking in backchannels for quite some time and it was great to finally connect in person. I learned throughout our conversation that we have similar backgrounds in financial services, data products and negative events in both of [...]

TECH cocktail CONFERENCE Chicago – Creating Change For The Future

Wow! That was tiring, I stepped on the L at 7:30AM and didn’t get home until 1:30AM the next morning! 18 hours of pure madness! Most people noticed the great speeches by Gary Vee from Wine Library TV and Dick Costolo (aka ask the wizard) and others. But what I really appreciated was the other [...]

Finally…Real Proof That Brands Affect Search Choice…Ginger and Mary Ann

Yahoo Buzz had this interesting tidbit…
What was Mary Ann thinking?
Though Spitzer rode roughshod over most of the week’s news, a few other stories still managed to slip to the top of Buzz. One of them was a Yahoo! News article on Dawn Wells, the actress best known for her portrayal of [...]

Andy Sernovitz: “It’s good to have a goofy name”

He’s right that having a distinct name online can be extremely helpful. It has plenty of search engine results implications.  Not enough people think about this issue when naming a company or product.
This is a really smart tip.

How To Do YouTube Video View Optimization Part 1

Looking around the net this political season, it’s amazing to see the number of conversations I’m seeing that discuss YouTube Video View Optimization in non-SEO communities. It’s a unique ecosystem with distinctly different rules and people figuring out how to optimize the current system. It would be impossible to summarize all of the things [...]

SES Chicago 2007 – Digital Shelf – The Search Marketing Opportunity for Packaged Goods (CPG)

Moderator:
Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
Marketing Speakers:
Matt Wilburn, Senior Category Director, CPG, Yahoo!
James Lamberti, Senior Vice President, Search and Media, comScore, Inc
Dana Todd, Board of Directors, SEMPO
Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble
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Everyone on this panel clearly put a lot of long, hard work into [...]

SES Chicago 2007: Seth Godin Talks about Meatball Sundae

Seth’s talk was a more refined version of the teleconference he gave last month. I blogged that here. Three questions I want put out to the blogosphere for discussion are:
Should organizations be smaller like tree trunks instead of the traditional pyramids?
How can this change take place if most leaders don’t know it’s necessary and [...]

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