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Ted Matthews Interview : The Real Meaning of ‘Brand’ is Outstanding Culture

By on May 15, 2013 in Branding/Buzz/Viral, Business Strategy, Change Management, Customer Experience, Leadership, Recruiting

At the back of John Warrillow’s Built to Sell, I saw a book mentioned as a must read. That book is Brand : It ain’t the logo*. The asterisk stands for “It’s what people think of you.” This perspective matches and aligns with my own views quite closely. After a short chat with Ted Matthews […]

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When the Best Infographics Are No Infographic at All?

By on February 8, 2013 in Branding/Buzz/Viral, Change Management, Metrics

I’m continually amazed by the number of people who skip text and bypass words and text altogether. I came across an amazing inadvertent and automated example on the National Weather Service Chicago website regarding this Sunday’s weather forecast.             As you can see the graphical representation says Sunday will have […]

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Jeffrey Hayzlett Book Interview – Running the Gauntlet : Essential Business Lessons to Lead, Drive Change, and Grow Profits

By on November 29, 2011 in Branding/Buzz/Viral, Change Management, Leadership, Social Media

In the highly anticipated follow up to The Mirror Test, Jeffrey Hayzlett now brings us Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits due from McGraw-Hill in January 2012. Over the past few years I’ve gotten to know Jeffrey, he’s certainly a unique bird. He’s engaged me not only on […]

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Alan Weiss Million Dollar Referrals

Alan Weiss Interview – Million Dollar Referrals Book

By on November 6, 2011 in Branding/Buzz/Viral, Business Strategy, General

Alan Weiss has written over 45 books. Absorb that for a minute. That is a heck of alot of books. His latest is Million Dollar Referrals (McGraw- Hill). A timely title about one of the most unique marketing art forms, referrals. Why timely? With constant changes in media and the rise of new channels such […]

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No Amount Of Paid Lobbyist Dollars Can Prevent Content Revolution

By on July 25, 2009 in Branding/Buzz/Viral, Customer Experience, Email, Social Media

Brian Solis checked in with a guest post on TechCrunch this morning regarding the disclosure debate. To be clear, it’s a thoughtful post and I don’t disagree with anything materially in what was said. So why write about this? I find the entire conversation to be 100% completely unnecessary. First a story. When I was […]

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David Meerman Scott – BMA B2B UNLEARN Conference 2009

By on June 10, 2009 in Branding/Buzz/Viral, Social Media

Before David’s talk today, I had the opportunity to chat with him for a while. We had been talking in backchannels for quite some time and it was great to finally connect in person. I learned throughout our conversation that we have similar backgrounds in financial services, data products and negative events in both of […]

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TECH cocktail CONFERENCE Chicago – Creating Change For The Future

By on May 31, 2008 in Blogging, Branding/Buzz/Viral, Change Management, Chicago, Customer Experience, Entrepreneurship, Interactive Ads, Social Media, Venture Capital

Wow! That was tiring, I stepped on the L at 7:30AM and didn’t get home until 1:30AM the next morning! 18 hours of pure madness! Most people noticed the great speeches by Gary Vee from Wine Library TV and Dick Costolo (aka ask the wizard) and others. But what I really appreciated was the other […]

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