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SES Chicago 2007 – Digital Shelf – The Search Marketing Opportunity for Packaged Goods (CPG)

by on December 5, 2007 in Blogging, Branding/Buzz/Viral, Reputation, Search Engine Marketing, Search Engine Optimization, Social Media

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Matt Wilburn, Senior Category Director, CPG, Yahoo! James Lamberti, Senior Vice President, Search and Media, comScore, Inc Dana Todd, Board of Directors, SEMPO Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble **************************************************************************** Everyone on this panel clearly [...]

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SES Chicago 2007 – Bryan Eisenberg – Redefining the Customer Conversation

by on December 3, 2007 in Blogging, Branding/Buzz/Viral, Change Management, Customer Experience, Search Engine Marketing, Search Engine Optimization, Social Media

Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation. Marketing (r)Evolutions Mass advertising on passive customers was what used to work. People sleep while watching TV, hard to pay attention to advertising when sleeping. Sleeping while surfing the Internet is not something that happens. [...]

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Death of Blog Search Part 3 – Technorati Cuts Data

by on November 6, 2007 in Blogging, Customer Experience

You’ve seen me talk about this before. Now the new CEO not only hasn’t fixed the Typepad duplicate counting problems, there are dozens of links that aren’t being counted. It is cutting the most useful asset. Historical data. Nobody cares about the past 6 months worth of links – total links and the historical reference [...]

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Seth Godin Keynoting Search Engine Strategies Chicago and His New Book Meatball Sundae

by on November 1, 2007 in Blogging, Branding/Buzz/Viral, Change Management, Chicago, Customer Experience, Recruiting, Search Engine Marketing, Search Engine Optimization

In advance his upcoming speech at Search Engine Strategies Chicago, Seth Godin held a intimate conference call in regards to the conference and his upcoming book Meatball Sundae. At first I was thinking this would be a long speech, it was in actuality a short, crisp presentation followed by a spirited, fun and playful question [...]

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king Dalka

by on October 31, 2007 in Blogging

OK as you know I’m not exactly the biggest lover of splogs. But when a splog links to my Google post with the anchor text “king Dalka”, it certainly gets my attention. I almost have to think the splogs are lobbying for my support? If the splog lobby really wants to win me over, they [...]

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Sexy Social Media Revolutions Emerging – Forrester Consumer Internet Conference 2007

by on October 11, 2007 in Blogging, Branding/Buzz/Viral, Change Management, Customer Experience, Social Media

There were a few critical points in Charlene Li’s speech and then Christie Hefner’s speech that I want to get to. But before I do an overview of Charlene’s speech. New term POST People Objectives Strategy Technology (notice how this is listed last? Charlene pointed out that this is on purpose! In other words don’t [...]

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eComXpo is October 9,10,11, 2007

by on October 5, 2007 in Blogging, Chicago, Email, Entrepreneurship, Interactive Ads, Mobile Search Marketing, Recruiting, Search Engine Marketing, Search Engine Optimization, Social Media

Chicagoland’s very own eComXpo is October 9,10,11, 2007. You can join the fun and learning from anywhere in the world though! eComXpo is the premier virtual Internet Marketing conference that is FREE to attend. I’ve also had the honor of speaking there previously. It’s a great resource for learning Internet marketing concepts and networking. Register [...]

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New Techmeme Leaderboard Lauches

by on October 1, 2007 in Blogging

I like it! Gabe talks about his concerns about it here that. And to Gabe I say this, don’t worry about the criticism, you’re clearly the leading service out there and any conversation will only lead to new things. The thing Techmeme does best is eliminate the obsolete imaginary lines that some people still imagine [...]

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