Digital Business Strategy Marketing Management » Blogging http://www.daviddalka.com/createvalue Digital Strategy Solutions, Change Management Leadership, Business Speaker, Payments Technology Convergence Mon, 06 Feb 2012 02:27:55 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Recap: Speaking at WordCamp Chicago 2009http://www.daviddalka.com/createvalue/2009/06/10/recap-speaking-at-wordcamp-chicago-2009/ http://www.daviddalka.com/createvalue/2009/06/10/recap-speaking-at-wordcamp-chicago-2009/#comments Wed, 10 Jun 2009 20:10:37 +0000 David Dalka http://www.daviddalka.com/createvalue/?p=909 Truly an outstanding weekend! Thanks again to Brain Gardner and Lisa Sabin-Wilson for organizing an outstanding event event! Other than venue issues with Wifi access, it went as smooth as glass.

It was also nice to meet Matt Mullenweg and Jim Turner in person for the first time.  Having all of my great friend from the Chicago SEO friendly meetup group was awesome as well.

It was fun to be part of a late afternoon speaking trio that put myself in between Kevin Palmer and Micah Baldwin. My talk was about the lessons of social media and search engine marketing measurement and how the driver is truly becoming web analytics management consulting to determine the proper course of action in the content strategy revolution. On your domain and blog you own your terms of service, on a social network you do not – this has major implications that need to be considered deciding what is the right path for your content. The talk got some nice reactions both offline and online…

wordcamp-windycitysocial

All in all, it was an outstanding weekend and I made some great new friends.  I’m looking forward to Wordcamp Chicago 2010!

Wordcamp Chicago 2009 – Blogs – Still the Center of Content Strategy

View more documents from dalka. Anchor text examples “David Temple” and “Marshall Field’s“
How To Integrate Social Media Into Your WordPress Site

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]]> http://www.daviddalka.com/createvalue/2009/06/10/recap-speaking-at-wordcamp-chicago-2009/feed/ 2 Search Engine Strategies Chicago 2008: The Convergence Combo: Advertisers, Agencies, Automation… Oh My!http://www.daviddalka.com/createvalue/2008/12/08/search-engine-strategies-chicago-2008-the-convergence-combo-advertisers-agencies-automation-oh-my/ http://www.daviddalka.com/createvalue/2008/12/08/search-engine-strategies-chicago-2008-the-convergence-combo-advertisers-agencies-automation-oh-my/#comments Mon, 08 Dec 2008 20:41:46 +0000 David Dalka http://www.daviddalka.com/createvalue/?p=844 Moderator:
Greg Jarboe, President & Co-founder, SEO-PR

Speakers:
Craig Macdonald, VP of Marketing & Product Development, Covario Inc.
Ellen Watson, Relationship Marketing Manager for Child Care Brands, Kimberly-Clark Corp.

This is a live session blog from Search Engine Strategies Chicago 2008, please excuse any typos and/or fragments. Thank you!

Ellen Watson – Kimberly Clark:

Paid search strategy requires balance:
Budget, Volume and Traffic Quality

2007 Strategy at Kimberly Clark was like this:
Fixed Budget
Max CPC set
Campaigns optimized for conversions

Sacrificed:
Impression share
Average position
Branded terms vulnerable

2008 Strategy now looks like this:
Maximize impressions share
Compete aggressively for top terms
Maintained good conversion

Required:
Increased budget
Regular monitoring

Agency partner priorities:
Forecast annual budget
Managed bids daily
Changed reporting to include new metrics
Adjusted match type, ad copy, landing pages to maintain performace

Global Search Lessons Learned:
US engines sufficient for North American campaigns
Server location is a big issue for international and localized sites – ip address of the site should be in the same country as the address of the server, but local may require a large investment in IT infrastructure

Craig McDonald, Covario:

The New (economic) Reality:
PPC growth at 5-10% level (down from 35%+ growth)
Need to get more from SEO
NO headcount increases in foreseeable future
Squeeze 15% cost improvements out of programs
3 month payback periods, max

The Role of Technology
Paid Search – campaign management automation
Natural Search – automation of audits and tracking and performance
Comprehensive Search Management – SEO/ content convergence, Automation PPC program impact on natural search results

There was then a lively question and answer session on spending in organizations.

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]]> http://www.daviddalka.com/createvalue/2008/12/08/search-engine-strategies-chicago-2008-the-convergence-combo-advertisers-agencies-automation-oh-my/feed/ 0 The Washington Post Needs to Check The Factshttp://www.daviddalka.com/createvalue/2008/08/25/the-washington-post-needs-to-check-the-facts/ http://www.daviddalka.com/createvalue/2008/08/25/the-washington-post-needs-to-check-the-facts/#comments Mon, 25 Aug 2008 17:10:08 +0000 David Dalka http://www.daviddalka.com/createvalue/?p=759 There is currently a crisis emerging in mainstream media. It is called, we don’t check the facts or seek quotes from other parties in the know on a subject to see if it is correct or not before we publish. Don’t get me wrong, Sarah Halzack’s article, “Marketing Moves to the Blogosphere” is actually filled with highly useful and well researched information about blog usage in companies big and small. I actually love the Washington Post for it’s linking to sources and its page numbers on the online article – these provide great context and are things other newspapers would be wise to learn (and implement) pronto. It is a newspaper that overall that “gets it”.

However, her assertion that Jason Calacanis has “retired from blogging” is utter complete nonsense (some would say bullshit) that indicates a lack of research into the issue that distracts from an otherwise excellent article.

As you likely know, Jason Calacanis now has an email newsletter that seems to have a rather well organized “guest blogger” distribution network associated with it. Though Jason will likely never admit it publicly, it appears this was his plan all along. I have to tip my hat to him in as much as it actually increases his overall distribution network. Jason (and his “dogs”) also use Twitter which is called micro-blogging. Wikipedia defines it this way (as of this writing)

“Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.”

So to say Jason has retired from blogging is, in reality at this time, factually inaccurate. But a simple reaching out to other bloggers and sources by the Washington Post could have easily revealed this issue. This is important as others may misinterpret “Jason’s retirement” and it could adversely affect someone’s blogging strategy due to such misinformation.

Sarah – could you please check out the situation a little deeper in the future so that thousands of people aren’t misinformed?

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]]> http://www.daviddalka.com/createvalue/2008/08/25/the-washington-post-needs-to-check-the-facts/feed/ 3 Could Twitter Actually Have a Business Model in Keywords?http://www.daviddalka.com/createvalue/2008/07/29/could-twitter-actually-have-a-business-model-in-keywords/ http://www.daviddalka.com/createvalue/2008/07/29/could-twitter-actually-have-a-business-model-in-keywords/#comments Wed, 30 Jul 2008 02:18:13 +0000 David Dalka http://www.daviddalka.com/createvalue/?p=751 Biz Stone got this directionally correct, it is just not in a format that is usable in real time, yet…

If I were the lead product manager at Twitter, I’d be setting up two primary screens:

1) Keywords across the entire network overall which toggle switches for the frequency compared to normal (it would be cool if this was somehow “normalized” so that less frequent words with huge percentage increases actually got noticed – so that everything wasn’t Angelina Jolie, Barack Obama, Brad Pitt, Michael Arrington, Jason Calacanis, Fred Wilson, etc).

2) Graphs and/or alert spikes of user defined keywords – ie ones that are important to oneself personally or to one’s business or clients. I would dare to say this might actually be a business model that could lead to meaningful monetization – I think alot of web services haven’t thought this through nearly enough. Organizing real-time data for useful decision making as a business model worked out OK for Michael Bloomberg if I recall correctly. Some might say Google Trends does this already from a search perspective, but it doesn’t break down the word clusters to core words with “sidekicks” and is not the leading indicator that Twitter is by an uncertain but definite time margin.

Before I’d get to this though, Twitter would have to become stable and Twitter would have to fix the AIM problem I posted about on June 1 and have not gotten a response to yet. Good luck on getting those items in order first, then feel free to give me a shout Biz. :)

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]]> http://www.daviddalka.com/createvalue/2008/07/29/could-twitter-actually-have-a-business-model-in-keywords/feed/ 10 TECH cocktail CONFERENCE Chicago – Creating Change For The Futurehttp://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/ http://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/#comments Sat, 31 May 2008 18:18:41 +0000 David Dalka http://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/

Wow! That was tiring, I stepped on the L at 7:30AM and didn’t get home until 1:30AM the next morning! 18 hours of pure madness! Most people noticed the great speeches by Gary Vee from Wine Library TV and Dick Costolo (aka ask the wizard) and others. But what I really appreciated was the other things that the day brought to me. When Frank Gruber and Eric started TECH cocktail, one of the goals was to enable the interaction of people and removing barriers between entrepreneurs, funding sources and removing the boundaries between Chicago and the rest of the world.

When I sit at the first TECH cocktail CONFERENCE Chicago watching great speeches and meeting people from startups from both the east and west coasts while talking, playfully joking about Internet concepts and trading ideas with a local Chicago angel investor in the back of the room for hours on end – it’s at that moment one can clearly perceive a vision is starting to become reality…

For a first conference, it was very well run. There were those little things with a venue that didn’t go quite right with the elevators and not having enough power outlets (but you could say that about any conference) but those were out of their direct control. You could see that Eric and Frank went out of their way to challenge the audience about topics that too often go ignored at startups, like how to set up a corporate entity properly, partnerships and most of these challenges and experiments went well.

So what’s next? I’d like to challenge each and every person in TECH cocktail community to take things to the next level by taking the following actions:

1. Follow Up – People need to work to get to know each other better and learn to leverage each person’s special gifts and talents and realize that 1 + 1 > 2 when we behave in this manner. For me, I know that creating new business partners while listening to help iterate the product, data model or service is my area of strength.

2. Change TECH cocktail from an event to an everyday process on your own – a three month cycle time is not sufficient to build relationships to the next level – it’s everyone’s responsibility to make an hour here and there to sit down with someone, learn about what they are doing, give them a fresh perspective and potential assistance. Don’t wait for the next TECH cocktail event. If this means you need to organize your contact info, make that important time investment.

3. Listen to what Dick Costolo had to say about Internet company NDAs and then change your behavior accordingly (where is the video of that speech anyway?) – Stop sending people NDAs that serve no purpose other than to destroy your access to people who are the most qualified to help you. Ideas are a dime a dozen, assembling the right people with the current knowledge and future potential to create that reality is what matters.

4. Go beyond lurking, participate!!! During the conference, I had at least 10 people talk to me about a blog post of mine in detail, yet they’ve never left a comment on my blog. That’s sad. Leaving a comment leaves you a hyperlink back to your business or blog and allows distribution of one’s business network organically removing them as the bottleneck, please use this viral tool.

5. Learn to hire people for their current knowledge, network, blogs and future potential - not legacy job titles and brands – this takes work, research and being involved in the community, but it is how you’ll find the breakthrough thought leaders and future superstars.

6. Become an ambassador to expanding the understanding of the tools we all use and expand our base of understanding to new people outside our core – If you have a client or operate a service do they understand what Internet advertising, blogs, rss, social media, twitter, etc do? If they do is their organizational culture and structure set up to handle it to serve a customer’s needs? Many people know there is a problem but do not know where to start to fix it – I want to help those people as it will ease the adoption and enhance demand for disruptive new Internet services. I’m planning a series of future posts on this important, yet highly untouched topic. If you have examples of success stories or learnings in this area, I’d love to hear from you.

What else would you add to this list? I look forward to your contributions.

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]]> http://www.daviddalka.com/createvalue/2008/05/31/tech-cocktail-conference-chicago-creating-change-for-the-future/feed/ 3 Happy 2nd Blog Birthdayhttp://www.daviddalka.com/createvalue/2008/05/16/happy-2nd-blog-birthday/ http://www.daviddalka.com/createvalue/2008/05/16/happy-2nd-blog-birthday/#comments Fri, 16 May 2008 12:04:41 +0000 David Dalka http://www.daviddalka.com/createvalue/2008/05/16/happy-2nd-blog-birthday/ I’ll keep this short. It’s not about me, it’s about *you*, my friends around the world who create a business network that empower me to reach people and accomplish things that I could never do all on my own. To all of you who practice the words below, I love you and thank you for your continued help and encouragement in my life adventures and for pushing me forward towards my goals of creating highly monetizable ventures:

“Businesses are not paid to reform customers. They are paid to satisfy customers.”

- Peter Drucker

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”

- Jack Welch

“Innovation is the central issue in economic prosperity.”

- Michael Porter

“Learning is not compulsory…neither is survival.”

- W. Edwards Deming

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

- Sam Walton

To the rest of you, there is still hope for you and encourage you to come over to the other side. :)

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]]> http://www.daviddalka.com/createvalue/2008/05/16/happy-2nd-blog-birthday/feed/ 5 Remembering SOBcon08 – My House Guest Andrew Dubber…http://www.daviddalka.com/createvalue/2008/05/07/remembering-sobcon08-my-house-guest-andrew-dubber/ http://www.daviddalka.com/createvalue/2008/05/07/remembering-sobcon08-my-house-guest-andrew-dubber/#comments Wed, 07 May 2008 15:00:13 +0000 David Dalka http://www.daviddalka.com/createvalue/2008/05/07/remembering-sobcon08-my-house-guest-andrew-dubber/ I got a call from Liz Strauss to claim my apartment’s extra space a day or two before the event. It was determined that Andrew Dubber would be my house guest during SOBcon08. Andrew, pictured on the left below, has a personal blog and his primary blog, New Music Strategies.

Andrew was a fascinating guest! He was ultra low maintenance and had great stories to tell about living in New Zealand and then moving to the UK,  the music industry and his love for jazz (all too rare in the UK). He is the proud new owner of a Leica D-Lux 3 camera – which takes ultra sweet photos, even at high speed on Lake Shore Drive! More importantly I think I experienced several new things about Chicago that I never had before such as Chicago’s many jazz clubs and music stores. Andrew experienced Italian Beef (pictured below), Greektown and tasty BBQ ribs and cornbread! I’m glad he stopped by for a visit and I hope to see Andrew again someday soon!

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]]> http://www.daviddalka.com/createvalue/2008/05/07/remembering-sobcon08-my-house-guest-andrew-dubber/feed/ 2 Eco-Safe – Nice Idea – Needs Much Better Executionhttp://www.daviddalka.com/createvalue/2008/05/03/eco-safe-nice-idea-needs-much-better-execution/ http://www.daviddalka.com/createvalue/2008/05/03/eco-safe-nice-idea-needs-much-better-execution/#comments Sun, 04 May 2008 01:26:11 +0000 David Dalka http://www.daviddalka.com/createvalue/2008/05/03/eco-safe-nice-idea-needs-much-better-execution/ Just saw Eco-Safe installed on Chris Brogan‘s blog. It looked super cool and was excited to try it so I emailed a file to my self.

I was massively disappointed by what followed…

A giant and unnecessary pdf file weighing in at a hefty half a megabyte arrived in my mailbox. :(

Giant pdf files are anything but eco-friendly!

Sometimes those massive pdf’s are jammed into archaic email servers with small file size limits like the joke of the size of my chicagogsb.edu email address (the quota hasn’t ben raised from 20MB in it’s history and creates networking bottlenecks). Secondarily, large files are not eco-friendly in general as they take up larger amounts of hard drive space which drives demand for more hard drive space – this is hardly eco-friendly. This isn’t even mentioning RAM implications.

I would hope that Eco-Safe would chose to immediately work to limit the file size of it’s output or better yet eliminate pdf’s altogether…

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]]> http://www.daviddalka.com/createvalue/2008/05/03/eco-safe-nice-idea-needs-much-better-execution/feed/ 1 Revisiting SOBcon07 – Welcome to Chicago for SOBcon08!!!http://www.daviddalka.com/createvalue/2008/04/30/revisiting-sobcon07-welcome-to-chicago-for-sobcon08/ http://www.daviddalka.com/createvalue/2008/04/30/revisiting-sobcon07-welcome-to-chicago-for-sobcon08/#comments Thu, 01 May 2008 01:50:11 +0000 David Dalka http://www.daviddalka.com/createvalue/2008/04/30/revisiting-sobcon07-welcome-to-chicago-for-sobcon08/ You remember how much fun it was to be at the successful and outstanding blogger conference last year…don’t you?

I was sitting next to Mike Sansone all day and I learned a ton about community! I got a little tip from Robyn Tippins who I’d known for years online and had never met in person! I met Lorelle VanFossen – one tough cookie who really knows her WordPress. I met other great online friends like Easton Ellsworth and Jason Alba for the first time. I built relationships with people that blossomed into subsequent relationships. Most importantly they are blogger relationships! So many other great stories from wonderful people.

For the 2008 attendees, I’d like to tag you and ask you to write what you hope to achieve from the experience this weekend. For the 2007 attendees, I’d like to tag you and ask you – what foundation did the experience create and how has it impacted you in the following year? If you were an attendee last year and will be attending this year, you will have been tagged twice but one post is OK… :)

For me I learned about conversational blogging and learned tons of blog tips and tricks! It was so much fun! This year I hope to continue that journey. I’d also like to learn how time strapped bloggers find or make time to blog when you are ultra busy…my frequency has been down recently for this reason…I look forward to hearing your replies to these issues!

Please take this html link lists and repost the link love to the 2007 folks as well as this year’s people too!
Click on the link, right click, then select all, then copy and paste!
2008 SOBcon Chicago blog link list
2007 SOBcon Chicago blog link list

SOBcon2008 attendees…
Cliff Atkinson
Shashi Bellamkonda
Chris Brogan
Harry Brooks
Anita Bruzzese
Dave Bullock
Mark Carter
Brian Clark
Tom Clifford
Valerie Combs
Chris Cree
Lisa Cree
Thomas Croghan
Donna Cutting
David “Chicago Mobile Marketing” Dalka
Kevin Dixie
Tim Draayer
Andrew Dubber
Monica Duncan
Easton Ellsworth
Kevin Ferrasci O’Malley
Jonathan Fields
Sarah Filipiak
Mary-Lynn Foster
Annie Galvin Teich
Brian Gardner
Chris Garrett
Jon Gatrell
Phil Gerbyshak
Jared Goralnick
Karen Hanrahan
Joseph Hauckes
Vicky Hennegan
Scot Herrick
John Hong
Stephen Hopson
Robert Hruzek
Timothy Johnson
Sara
Pete Jones
Todd Jordan
Bob “Internet Advertising” Kakoliris
Christine Kane
Kristen King
Jen Knoedl
Stephen Koernig
Bryan Kress
George Krueger
Amy L
Tammy Lenski
James G. Lindberg
Eli Litscher
Rick Mahn
RIP http://www.utterz.com/ Sim Margolis
Michael Martine
Becky McCray
Maria Meadows
Cory Miller
Ann Michael
Dawud Miracle
Debra Moorhead
Matthew Murphy
Paul O’Flaherty
Tim Padar
Jesse Petersen
Melissa Pierce
Wendy Piersall
Sandra Ponce de Leon
J. Erik Potter
Karen Putz
Susan R Quandt
Levy Rivers
Barbara Rozgonyi
Jeff Sable
Sheila Scarborough
Mary Schmidt
Derek Semmler
Maria Sharon
David Sherbow
Steve Sherlock
Brad Shorr
Louise Silberman
Sonia Simone-Rossney
Julien Smith
Stephen Smith
Michael Snell
Derrick Sorles
Terry Starbucker
Liz Strauss
Jon Swanson
Ruth M Sylte
Windsor Tanner
Michelle Vandepas
Lorelle VanFossen
Colleen Wainwright
Denise Wakeman
James D. Walton
Randy Windsor
Joanna Young

SOBcon2007 Chicago Attendees:
Sandra Renshaw
Brad Shorr
Timothy Johnson
Tammy Lenski
Muhammad Saleem
Lorelle VanFossen
David Dalka – Mobile Search Marketing Speaker – Chicago GSB MBA
Todd And
John Yedinak
Joe Hauckes
Tim Draayer
Jeremy Geelan
Carolyn Manning
Sheila Scarborough
Steve Farber
Dawud Miracle
Doug Mitchell
Jeff O’Hara
Dave Schoof
Jamy Shiels
Adam Steen
Hannah Steen
Chris Thilk
Barry Zweibel
Eric Bingen
Ellen Moore
Cord Silverstein
Jean-Patrick Smith
James Walton
Sharan Tash
Vernon Lun
Tony Lee
Scott Desgrosseilliers
Mark Murrell
Kammie Kobyleski
Easton Ellsworth
Mark Goodyear
Ann Michael
Kent Blumberg
Ashley Cecil
Robert Hruzek
Sabu N G
Mazur Krystyna
Lisa Gates
Franke James
Chris Brown
Troy Worman
Karen Putz
Jesse Petersen
Andy Brudtkuhl
Lucia Mancuso
Peter Flaschner
Derrick Sorles
Mike Rohde
Thomas Clifford
Rajesh Srivastava
Claire Celsi
Jason Alba
Cristiana Passinato
Sean R.
Alex Shalman
Cristiana Passinato
Brad Spirrison
Ari Garber
Dr. Rob Wolcott
Cheryll Cruz
Sharon Scherer
Jonathan Phillips
Jason Wade
Jill Pullen
Doug Bulleit
Wendy Kinney
Chelsea Vincent
Ayush Agarwal
Paul Mangalik
Premchand Kallan
Xochi Kaplan
Michael Snell
Ella Wilson
James Bergstrom
Raj Majumder
Keith Levenson

SOBcon2007 Chicago Internet Marketing Speakers:
Andy Sernovitz
Phil Gerbyshak
Liz Strauss
Mike Sansone
Drew McLellan
Mike Wagner
Terry Starbucker
Rodney Rumford
Ben Yoskovitz
Chris Cree
Robyn Tippins
Diego Orjuela
Vernon Lun
Wendy Piersall

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]]> http://www.daviddalka.com/createvalue/2008/04/30/revisiting-sobcon07-welcome-to-chicago-for-sobcon08/feed/ 8 Traveling to Las Vegas for Affiliate Summit West – ASW08http://www.daviddalka.com/createvalue/2008/02/22/traveling-to-las-vegas-for-affiliate-summit-west-asw08/ http://www.daviddalka.com/createvalue/2008/02/22/traveling-to-las-vegas-for-affiliate-summit-west-asw08/#comments Fri, 22 Feb 2008 22:19:33 +0000 David Dalka http://www.daviddalka.com/createvalue/2008/02/22/traveling-to-las-vegas-for-affiliate-summit-west-asw08/

You’ll see me at Affiliate Summit West in Las Vegas next week, I will look like that guy in the picture above. :) I’ll be at the Affilliatebash for sure, if you have other events you’d like me to attend, please drop me an email.

See you at the show!

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]]> http://www.daviddalka.com/createvalue/2008/02/22/traveling-to-las-vegas-for-affiliate-summit-west-asw08/feed/ 3 Lee Odden’s Top Ten Online Marketing Tactics for 2008 Surveyhttp://www.daviddalka.com/createvalue/2008/02/10/lee-oddens-top-ten-online-marketing-tactics-for-2008-survey/ http://www.daviddalka.com/createvalue/2008/02/10/lee-oddens-top-ten-online-marketing-tactics-for-2008-survey/#comments Mon, 11 Feb 2008 04:21:40 +0000 David Dalka http://www.daviddalka.com/createvalue/2008/02/10/lee-oddens-top-ten-online-marketing-tactics-for-2008-survey/ Lee Odden has posted the results of his online marketing survey. The blog result is likely directionally correct, but is likely skewed on the high side a bit due to the survey being on a blog. Go figure. :)

  • Blogging (25%)
  • Search engine optimization (14%)
  • Email marketing (12%)
  • Pay per click (8%)
  • Blogger relations (6%)
  • Online public relations (5%)
  • Viral marketing (5%)
  • Corporate web site (4%)
  • Social networks (Facebook, LinkedIn) (4%)
  • Webinars/Teleconference (3%)

Lee is also a friend to all, I can think of the many times we’ve shared drinks and meals together in various places fondly and we’ll always be stopped by someone saying hello. Here’s a picture of Lee, myself, Chris Boggs and Tamar Weinberg.

Lee is speaking at Search Engine Strategies London (SES panels on News Search Optimization, Blog and RSS Search Optimization and Online Reputation Management – all good stuff!) . Even more amazing is that the busier he gets, it doesn’t change him, I still hear from him in emails regularly. Keep up the hard work Lee, it shows!

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]]> http://www.daviddalka.com/createvalue/2008/02/10/lee-oddens-top-ten-online-marketing-tactics-for-2008-survey/feed/ 2 ReadWriteWeb’s 2008 Web Predictionshttp://www.daviddalka.com/createvalue/2007/12/25/readwritewebs-2008-web-predictions/ http://www.daviddalka.com/createvalue/2007/12/25/readwritewebs-2008-web-predictions/#comments Tue, 25 Dec 2007 13:29:22 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/12/25/readwritewebs-2008-web-predictions/ A nice list of the things related to search that might affect you next year.

Many of my thoughts are contained here and I’m kinda busy lately, so linking to this post will serve as a proxy.

I hope your 2008 is most outstanding and prosperous!!! :)

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]]> http://www.daviddalka.com/createvalue/2007/12/25/readwritewebs-2008-web-predictions/feed/ 0 Techcrunch Announces Tech President Pollhttp://www.daviddalka.com/createvalue/2007/12/20/techcrunch-announces-tech-president-poll/ http://www.daviddalka.com/createvalue/2007/12/20/techcrunch-announces-tech-president-poll/#comments Fri, 21 Dec 2007 02:08:27 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/12/20/techcrunch-announces-tech-president-poll/ Michael Arrington announced his Tech President Presidential Primary Poll. So research the candidates – you know actually spend some time educating yourself on the issues like the national debt – then and only then should you vote here.

Analysis: Smart move for Mr. Arrington. This will put focus on not only tech issues, but broaden the Techcrunch base of readership most likely. The alternative media continues it’s increasing role in our society. Good luck to Michael with the project. Just remember that all of those Chicago ip addresses have the historical right to vote more than once as do the dead.

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]]> http://www.daviddalka.com/createvalue/2007/12/20/techcrunch-announces-tech-president-poll/feed/ 0 Some Outstanding Blog Posts…http://www.daviddalka.com/createvalue/2007/12/15/some-outstanding-blog-posts/ http://www.daviddalka.com/createvalue/2007/12/15/some-outstanding-blog-posts/#comments Sun, 16 Dec 2007 03:46:07 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/12/15/some-outstanding-blog-posts/ Andrew Shotland has a nice post on Google Trends Works for SEO…I think hot trends might even be better in certain cases :) , it’s certainly a thought provoking post that caught my attention and worth some experimentation – it might even prove successful at your next tea party!

Rich Skrenta is doing some interesting blogging lately. Be sure to check out his post Pagerank Wrecked the Web.

Bill Slawski, published an extensive Google patent from 2003, entitled Google Patent on Anchor Text and Different Crawling Rates.

Michael Gray wants Matt Cutts to talk.

And finally Shoemoney wants to know why Yahoo! is asking him to check credit card numbers for validity…

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]]> http://www.daviddalka.com/createvalue/2007/12/15/some-outstanding-blog-posts/feed/ 3 Snowy Chicago Blogger Brunchhttp://www.daviddalka.com/createvalue/2007/12/15/snowy-chicago-blogger-brunch/ http://www.daviddalka.com/createvalue/2007/12/15/snowy-chicago-blogger-brunch/#comments Sat, 15 Dec 2007 23:44:44 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/12/15/snowy-chicago-blogger-brunch/ Several Chicago area bloggers, including Joi Podgorny, Liz Strauss and Jean Russell joined out of town visitor Tara Hunt for some breakfast grub at Over Easy where the delightful server Gwen brought us quite tasteful helpings quite flavorful food!

Though I’ve exchanged many emails with Tara before, I had never met her in person. After the meal we chatted and did some shopping. It was really nice talk to Tara as our conversation was focused and introspective – the kind of conversation that makes both people better for it, it was fun. Great fun with everyone chatting about things they are working on and things they want to achieve in 2008 and beyond.

Thanks to everyone who came out on a snowy Chicago morning (and those who didn’t) for some blogger bonding! May many future trackbacks take place…

Tara and Joi are fans of the site Ma.gnolia, is anyone else out there a big fan? I might have to try it out.

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]]> http://www.daviddalka.com/createvalue/2007/12/15/snowy-chicago-blogger-brunch/feed/ 1 Scoble Leaves Podtech for ????http://www.daviddalka.com/createvalue/2007/12/12/scoble-leaves-podtech-for/ http://www.daviddalka.com/createvalue/2007/12/12/scoble-leaves-podtech-for/#comments Wed, 12 Dec 2007 16:53:33 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/12/12/scoble-leaves-podtech-for/ Techcrunch is reporting that Robert Scoble is leaving Podtech in mid-January. This is something that was kind of obvious for a while with his seperate branding of the Scoble show.

Interesting to see where he will go next. Based on his Facebook update today, I’m going to have some fun and assert it might be a new gig at Saturn, instead of Fast Company. ;)

Good luck to you Robert!

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]]> http://www.daviddalka.com/createvalue/2007/12/12/scoble-leaves-podtech-for/feed/ 1 SES Chicago 2007 – Digital Shelf – The Search Marketing Opportunity for Packaged Goods (CPG)http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/ http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/#comments Wed, 05 Dec 2007 22:37:57 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/ Moderator:
Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
Marketing Speakers:
Matt Wilburn, Senior Category Director, CPG, Yahoo!
James Lamberti, Senior Vice President, Search and Media, comScore, Inc
Dana Todd, Board of Directors, SEMPO
Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble

****************************************************************************

Everyone on this panel clearly put a lot of long, hard work into the concepts, thought and research into this panel and this blog post won’t do the great conversation the justice it deserves. It’s bleeding edge, this is fun and interesting stuff that will eventually transform the way consumers chose products and discover need brands that specifically meet their needs.

****************************************************************************

Does search help CPG? Comscore and Yahoo! provided the data for the SEMPO study.

James Lamberti, Comscore

The search marketing opportunity…100 million unique visitors in food alone, and babies

Who are these searchers? Average income, dramatically higher, 80% female

They enjoy cooking and entertaining.

Allergy sufferers are a prime underserved demographic. The opportunity to build brands via presences made through educational experiences.

Matt Wilburn, Yahoo!

Order of importance to searchers

- Information & Help

- Purchase Decision

- Promotion

- Company Website

Content matters more than a direct navigation. (I see a pattern developing here)

Consumers expect a digital shelf to be similar to a store shelf.

Out of stock, hard to find are issues.

Are you visible in paid and organic? Are you creating a nice impression?

Dana Todd, Sitelab

This is a compelling proposition. We believe in the promise of search for branding issues.

We need to think outside ROI. Back away from the spreadsheet. You need to get people thinking outside direct acquisition.

The first brand for cheese is on page three of the Google organic listings. Why?

Chinese toothpaste issue was a counter reaction to the ingredients article in Wired.

Develop problem and solution content.

If searchers are special, treat them as such!!!

End of session comments…

67% of searchers found a brand they weren’t aware of… (Kevin Ryan)

The term PPC is useless outdated and should be changed – Digital Point of Purchase? (Dana Todd).

Question by me in Chicago: Dana brought up the cheese in PPC and no brand organic terms, to use the Liz Strauss conversational blogging element, there are actually 10 posts on toilet paper on Technorati today, shouldn’t brand managers be engaging this, not only for the SEO benefits, but the innovation road map as well?

(all panel heads nod in agreement) Using the data during the planning process is the next frontier after this issue (which is still in the early days)…

This is certainly an area where the conversation will continue and evolve, it’s a challenging area due to the issues of massive change.

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]]> http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/feed/ 4 SES Chicago 2007 – Bryan Eisenberg – Redefining the Customer Conversationhttp://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/ http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/#comments Mon, 03 Dec 2007 17:02:39 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/ Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation.

Marketing (r)Evolutions

Mass advertising on passive customers was what used to work.

People sleep while watching TV, hard to pay attention to advertising when sleeping.

Sleeping while surfing the Internet is not something that happens.

Godaddy.com Super Bowl XL TV commercials didn’t use the same model on the web site. Did Godaddy leave money on the table.

Money is better than traffic.

Apple had to give rebates due to word of mouth on iphone pricing.

Marketers still think customers are dogs.

But search puts the power of when and how in their hands (the sonsumer).

Overcoming sales friction – 85% of car purchases start online – you arrive knowing more than the salesman in many cases. Attack of the blogs – Consumers trust other consumers more than marketers. 54% resist, 56% avoid, 69% block ads – yet we still want to buy.

Customers will control the conversation. People have forgotten how to have relationships.

The web is a major influencer, a mere 26% of consumers were SATISFIED with the experience. They are missing the BASICS. Conversation rates are continuing to fall.

All new brands are based on the experience model. Invest in the customer experience.

We are obsessed with the how many, not the who. This needs to change.

Customers desire great and meaningful experiences.

SCENT, ads must think it has scent to be useful.

80% of traffic dies off within three clicks.

GEICO – connects the story…

Zafu – bras in launch video didn’t match website.

Usability – Frederick Winslow Taylor is the father.

We are all connected and customers will control the conversation. It involves persuasion architecture!!!

Traffic generation is about money. Don’t imitate your competitors. It’s the tiny pieces that matter. Focus on making your service better.

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]]> http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/feed/ 5 Death of Blog Search Part 3 – Technorati Cuts Datahttp://www.daviddalka.com/createvalue/2007/11/06/death-of-blog-search-part-3-technorati-cuts-data/ http://www.daviddalka.com/createvalue/2007/11/06/death-of-blog-search-part-3-technorati-cuts-data/#comments Tue, 06 Nov 2007 12:53:57 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/11/06/death-of-blog-search-part-3-technorati-cuts-data/ You’ve seen me talk about this before. Now the new CEO not only hasn’t fixed the Typepad duplicate counting problems, there are dozens of links that aren’t being counted. It is cutting the most useful asset. Historical data. Nobody cares about the past 6 months worth of links – total links and the historical reference of long tail terms matter much, much more.

I’m not going to rant about it, others have quite well…

Techcrunch

Kevin Burton

Zoli’s blog

Deep Jive Interests

WinExtra

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]]> http://www.daviddalka.com/createvalue/2007/11/06/death-of-blog-search-part-3-technorati-cuts-data/feed/ 0 Seth Godin Keynoting Search Engine Strategies Chicago and His New Book Meatball Sundaehttp://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/ http://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/#comments Thu, 01 Nov 2007 20:24:33 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/ In advance his upcoming speech at Search Engine Strategies Chicago, Seth Godin held a intimate conference call in regards to the conference and his upcoming book Meatball Sundae.

At first I was thinking this would be a long speech, it was in actuality a short, crisp presentation followed by a spirited, fun and playful question an answer session. It far exceeded my expectations and Kevin Ryan should be commended for having this type of community event.

Now onto a discussion of his new book, Meatball Sundae. The foundation for a new economy is being built. The past several years have laid the foundation for a new industrial revolution.

Told the detailed story of Josiah Wedgewood and his high standards for pottery.

There are 14 main themes occurring right now in the world – though there are many smaller and industry specific trends playing out. These 14 trends are (I typed them fast in a live blog situation so I might not have them exactly right):

- Direct communication with customers is creating massive change

- Individuals can amplifying their voice and become a critic – these are not hassles to be dealt with. The answer is building an organization that thrives and survives on this…

- Having an authentic story is vital

- We don’t have attention spans anymore (why are you still reading this post? ;) )

- The new marketplace long tail – very few organizations are embracing it

- Create innovation – If you can describe a job it can get done by somebody cheaper

- Google and the shredding of information and bundling

- Noise and infinite channels of communication

- Consumers can talk directly to consumers without the middleman or company

- The changing balance of scarcity and abundance – it’s hard to imagine people being bored

- Big ideas can reach many people quickly

- The shift from how many to who – the idea of being on the today show instead of a blog is higher value is over

- Democratization of the wealthy – the gap between the rich and poor is getting wider but the rich is going up

- Gatekeepers are more important as they distribute information yet less important as you can go around them easier than ever

After the short speech on the trends there was a free for question and answer session…

Is your marketing out of sync?

SG: They should say how change your marketing (what you do) so that it’s in sync with what the market demands.

Why don’t most companies get it yet?

SG: I spent many years selling advertising. People buy TV advertising, it’s fun and it’s not measurable. When the Internet came along and they went running to Yahoo! to buy ads that aren’t measuring. Google and Overture were used by small business people in the ad. The choice is Superbowl ads that don’t work and measurable ads that are harder to make work. It’s naïve to hope that they will shift in a month or a year. They will eventually have to shift. The prices will continue to go up. People still applaud the commercial not the SEM.

(At this point the Gmail javascript froze all of my browsers. I had to reboot and relaunch. OF COURSE THIS WAS THE MOMENT KEVIN RYAN CHOSE TO ASK THE QUESTION I SENT IN – SO I’LL HAVE TO WAIT FOR THE AUDIO THERE.)

Where do you find thoughtleaders to lead organizations and instead of hiring people with “experience”?

SG: I wrote a post on a similar topic about the loss of relevancy of credentials today. Basically, there are two types of leaders qualified to do this:
- People who have managed change before
- Idea people who don’t necessarily know better

How do make a corporate blog work?

SG: Blogs don’t reach people, people reach blogs… You need to be quick and candid. It’s all about change and being iterative in nature.

Everyone attending SES Chicago will receive a copy of Seth’s book. I look forward to continuing our conversation and maybe even hearing his answers because Gmail’s javascritpt won’t be interfering with his in person appearance!

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]]> http://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/feed/ 2 king Dalkahttp://www.daviddalka.com/createvalue/2007/10/31/king-dalka/ http://www.daviddalka.com/createvalue/2007/10/31/king-dalka/#comments Thu, 01 Nov 2007 00:55:51 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/10/31/king-dalka/ OK as you know I’m not exactly the biggest lover of splogs. But when a splog links to my Google post with the anchor text “king Dalka”, it certainly gets my attention. I almost have to think the splogs are lobbying for my support?

If the splog lobby really wants to win me over, they should try anchor text like Chicago, Sales, Marketing, Local, Mobile, Search which are all better terms to link me with in the future…

Got that sploggers?

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]]> http://www.daviddalka.com/createvalue/2007/10/31/king-dalka/feed/ 0 Sexy Social Media Revolutions Emerging – Forrester Consumer Internet Conference 2007http://www.daviddalka.com/createvalue/2007/10/11/sexy-social-media-revolutions-emerging-forrester-consumer-internet-conference-2007/ http://www.daviddalka.com/createvalue/2007/10/11/sexy-social-media-revolutions-emerging-forrester-consumer-internet-conference-2007/#comments Thu, 11 Oct 2007 16:59:15 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/10/11/sexy-social-media-revolutions-emerging-forrester-consumer-internet-conference-2007/ There were a few critical points in Charlene Li’s speech and then Christie Hefner’s speech that I want to get to. But before I do an overview of Charlene’s speech.

New term POST

People

Objectives

Strategy

Technology (notice how this is listed last? Charlene pointed out that this is on purpose! In other words don’t execute until you have things thought through!)

Mantra: Embrace your customer to turn revolt into reformation

Ask yourself: How do you turn (customer) revolt into revolution?

Hopefully both speeches will be online later.

What was the high point of the speech for me that told me that a revolution was taking place at Forrester?

It was when Charlene pointed to a technology adoption benchmarking slide and then put a red X through it saying “don’t pay attention to that”!!!!

What does this mean to me? It means that benchmarking it starting to die due to the increased cycle times and shorter shelf life of information. I’ve long felt that you can’t benchmark your way to the top. You have to lead and take risks. To lead and take risks you must have the top generalist thought leaders of our times on your team. People who understand things like search engine optimization as a strategic tool, social media, bottom up communities and cultures, defining a defensible data model from the start and who practice customer listening for their innovation.

After Charlene, Christie Hefner gave an amazing speech about the history of Playboy’s brand and demonstrated how it’s always been customer focused dating back decades and how it’s embracing the demise of the one to many media model. I hadn’t been aware of this but Playboy has had a mobile presence since 2002! Wow.

She also talked about the brands usage in search and have it’s a frequent search term. In fact a quick check of Google trends indicates a large lead in search volume for Playboy over the New York Times.

Her speech was fascinating from the historical side, yet the brand of Playboy is softening as it’s constantly evolving, Charlene’s conversation was far more disruptive and unnerving to many of the people seated around me. Yet it became clear to me that Playboy is a company that has lived many of today’s social media principles long before they were fashionable.

In in the end, it’s all about building a bottom up culture that has the executive support to constantly innovate. Most people don’t get that yet and if they do it’s even more unlikely that they view customers and other stakeholders as critical to success. We are just starting this journey and I can’t wait to participate fully in the fun parts of this revolution to come!

fcf07

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]]> http://www.daviddalka.com/createvalue/2007/10/11/sexy-social-media-revolutions-emerging-forrester-consumer-internet-conference-2007/feed/ 5 eComXpo is October 9,10,11, 2007http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/ http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/#comments Fri, 05 Oct 2007 13:39:34 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/ Chicagoland’s very own eComXpo is October 9,10,11, 2007. You can join the fun and learning from anywhere in the world though!

eComXpo is the premier virtual Internet Marketing conference that is FREE to attend. I’ve also had the honor of speaking there previously. It’s a great resource for learning Internet marketing concepts and networking. Register now.

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]]> http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/feed/ 0 New Techmeme Leaderboard Laucheshttp://www.daviddalka.com/createvalue/2007/10/01/new-techmeme-leaderboard-lauches/ http://www.daviddalka.com/createvalue/2007/10/01/new-techmeme-leaderboard-lauches/#comments Tue, 02 Oct 2007 00:01:43 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/10/01/new-techmeme-leaderboard-lauches/ I like it! Gabe talks about his concerns about it here that. And to Gabe I say this, don’t worry about the criticism, you’re clearly the leading service out there and any conversation will only lead to new things. The thing Techmeme does best is eliminate the obsolete imaginary lines that some people still imagine between news and blogs.

My only wish is that the leaderboard went deeper a few hundred more blogs and more highly factored in those that provided commentary on the breaking news (that’s what I click on when I visit Techmeme) – the overfocus on a few mega blogs is ultimately not healthy – not Gabe’s fault but a problem area.

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]]> http://www.daviddalka.com/createvalue/2007/10/01/new-techmeme-leaderboard-lauches/feed/ 1 Rick Klau from Chicago to Honorary Engineer at the Google Dancehttp://www.daviddalka.com/createvalue/2007/09/04/rick-klau-from-chicago-to-honorary-engineer-at-the-google-dance/ http://www.daviddalka.com/createvalue/2007/09/04/rick-klau-from-chicago-to-honorary-engineer-at-the-google-dance/#comments Tue, 04 Sep 2007 12:06:23 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/09/04/rick-klau-from-chicago-to-honorary-engineer-at-the-google-dance/ Rick Klau was an honorary engineer for one night at the Google Dance 2007. You’ll recall that Rick, formerly “Mr. Naperville”, moved west to work at Google’s headquarters shortly after Feedburner’s acquisition. Rick reports that his commute consists of a short 10 minute drive followed by a one hour bus ride that is fully productive with Internet access. It was nice to see you Rick, hope to see you again soon!

There are good summaries of his speech on blogs and feeds lurking about. Important stuff! Especially now in the universal search era. Speaking of blog and feeds, I recently changed over to the Feedburner Mybrand product and my new feed is http://feeds.daviddalka.com/DavidDalka , please update your feed readers! Thanks.

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]]> http://www.daviddalka.com/createvalue/2007/09/04/rick-klau-from-chicago-to-honorary-engineer-at-the-google-dance/feed/ 0 WordPress 2.3 Beta 1http://www.daviddalka.com/createvalue/2007/08/28/wordpress-23-beta-1/ http://www.daviddalka.com/createvalue/2007/08/28/wordpress-23-beta-1/#comments Tue, 28 Aug 2007 14:22:09 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/28/wordpress-23-beta-1/ Wow, WordPress 2.3 Beta! Small problem I’ve still not migrated to 2.2 due to plugin incompatibility / instability – especially podpress. As I’ve stated before, I hope that many of these more complex plugins functionality gets integrated into the core of WordPress, reducing this painful upgrading issue.

So my question is this, does WordPress 2.3 work flawlessly with the following plugins? If not, when will if be incorporated into the main code or the plugin made compatible before release of WordPress 2.3?

Add Meta Tags 1.2
Akismet 2.0
Dagon Design Sitemap Generator 3.06
Feedburner Feed Replacement 2.2
Google Sitemaps 2.7.1
podPress 7.9 I’ve never upgraded to Podpress 8.2 or from WordPress 2.1.3 yet due to the problems reported

Recent Comments 2.1.1 beta
Related Posts
ST Add Related Posts to Feed .02
Subscribe To Comments 2.1.1
Trackback Validator 0.7.1
Wordpress PDA 1.0

Thank you for your attention to this important issue, I appreciate it deeply.

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]]> http://www.daviddalka.com/createvalue/2007/08/28/wordpress-23-beta-1/feed/ 2 Bloglines Version 3.0 Beta Launchedhttp://www.daviddalka.com/createvalue/2007/08/27/bloglines-version-30-beta-launched/ http://www.daviddalka.com/createvalue/2007/08/27/bloglines-version-30-beta-launched/#comments Mon, 27 Aug 2007 17:48:04 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/27/bloglines-version-30-beta-launched/ Bloglines has relaunched with with a quicker and cleaner interface based on my short period of new usage this morning. I’m checking it out more right now. Gary Price has a nice summary of the new features at Resourceshelf and there is the official Bloglines announcement.

On a related topic, you may have noticed that I’ve relaunched my blog’s RSS feed using Feedburner’s Mybrand feature, I’ll be writing a more detailed post someday when I wrap up some last loose ends and have time.  The correct RSS feed that you should please switch to is now: http://feeds.daviddalka.com/DavidDalka

If you have a Bloglines account, please add my new feed to Bloglines. If you don’t, I’d ask that you please test out your new Bloglines account with my new feed as your test run.

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]]> http://www.daviddalka.com/createvalue/2007/08/27/bloglines-version-30-beta-launched/feed/ 0 SES San Jose Day 4 – Buzz Monitoringhttp://www.daviddalka.com/createvalue/2007/08/23/ses-san-jose-day-4-buzz-monitoring/ http://www.daviddalka.com/createvalue/2007/08/23/ses-san-jose-day-4-buzz-monitoring/#comments Thu, 23 Aug 2007 20:50:50 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/23/ses-san-jose-day-4-buzz-monitoring/ Moderator:
Chris Sherman, Co-Chair, SES San Jose
Search Engine Marketing Speakers:
Rob Key, CEO, Converseon
Andy Beal, Consultant, Editor, Author, MarketingPilgrim.com
Jonathan Ashton, Director of SEO, Agency.com

Rob Key

Consumers trust each other the most

Social media rapidly gaining SERP Predominance and are now intertwined.

You no longer own your brand. Your brand is a conversation.

What is below the waterline of this iceberg?

You are losing control.

Conversation Mining (Buzz Monitoring)

This conversation is replacing traditional market research.

Are you listening to consumer generated media? You should be….

How do we engage this into a social media strategy.

Go across all and many forms.

It’s amazing how the conversation leads will occur.

Conversation mining provides many, many benefits.

Is this person a reasonable or determined detractor – how you treat them differently.

Andy Beal

Editor – Marketingpilgrim.com

Writing a book on this subject

Company name, executives, customers, press releases, partners, reviews, etc.

Potential Tools to Use:
Moreover.com – industry
news.google.com
Digg.com
Technorati.com
Co.mments.com
Blogpulse.com/conversation
Blogpulse.com/trend
Flickr (other photo sharing sites)
video.google.com – now a true search engine
keotag.com
wikipedia.org
oodle.com
google.brand.edgar-online.com
upcoming.yahoo.com
amazon.com/tag/iphone
google.com/trends/
searchanalytics.compete.com
copernic.com
pipes.yahoo.com

Jonathan Ashton, Director, Agency.com

Search engines magnify smaller voices.

Buzz Management now equals Brand Management

Remove top down approach to brand management

Powerful impact of consumer comment sites

Blog as a soapbox – existing entry, comment added.

Co-opetition is a key to mitigation

Maximize Your Own Site to Run Interface

Orkin has a Wikipedia page and Terminix does not.

Again, creative thinking and co-opetition.

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]]> http://www.daviddalka.com/createvalue/2007/08/23/ses-san-jose-day-4-buzz-monitoring/feed/ 0 SES San 2007 Jose Day 1 – Universal & Blended Vertical Searchhttp://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/ http://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/#comments Tue, 21 Aug 2007 13:59:22 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/ Moderator:
Chris Sherman, Co-Chair, SES San Jose
Search Engine Marketing Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Sherwood Stranieri, Search Marketing Director, Catalyst online
Bill Slawski, seobythesea.com
Erik Collier, Director of Product Management, Ask.com
David Bailey, Engineer, Google
Tim Mayer, Vice President of Product Management, Yahoo! Search

Quite likely the busiest session of the day to the fullest house. One can’t help but notice that if Greg Jarboe had gone to Google and designed Universal Search himself he likely couldn’t have designed it to play into his strength areas in news and pr related issues. The implications and transformation for universal search are still evolving, but they are clearly changing the landscape. One other thing that became clear from this event was that Ask is becoming a serious contender in this marketplace.

Greg Jarboe –

Universal search is the biggest event since “Florida” update. 70% of what I used to know is now obsolete. The patterns are not yet clear in personalization.

News results ranked #4 if you searched for the term iPhone on June 29

In the #8 position, was a Youtube video. We don’t know if it was done on purpose.

July 17, Rupert Murdoch – news with image – brings up a whole new reputation management – be prepared to optimize images.

Early chapters of Henry Potter were leaked, the blog results are on page one of results

Investor relations now is moving to the front page of Countrywide. Few companies have complete control of their brands now on Google.

Unflattering images of Hillary Clinton and that vast right wing conspiracy is building links to unflattering results.

Blogs on Hurricane Dean already on front page. Images will likely come next.

All of the rules have been rewritten – how do I research this? Focus on the upper left links. News seems to be on the top left all the time. Search remains #1 way journalist find information about a company.

Newsknife and Google News Report – be checking this. Your PR people aren’t ready for that yet. If you are not giving a jpg file in a release, start now.

Google News right now doesn’t do video news. Likely to create that.

Social mapping tools can help identify most influential bloggers. In certain categories they show up.

A couple of years ago there was vertical creep session here at SES – I now rank for that term. Not a good thing.

You can’t afford to ignore Universal Search Today

Google is making specialized or vertical content more visible through Universal Search

Sherwwod Stranieri, Catalyst Online

This throws a lot of  curves into the theme. Ask 3D and Google cut new paths.

Conventional web pages that once rank well are going to move around maybe down. Other things will move updates.

Number of videos is significant in the Youtube world. Are the search engines using comments as an indicator?

We are looking at it as search marketers. Showed client example.

How to look at it: Google PR, Y! Page links, keyword phrases in tags.

Videos ranking correspond well with views, comments, etc.

Bill Slawski

Why does news, images and video show up there.

I’m not sure I see this all as a revolutionary concept. How do we get out content into our results.

Showed examples of screen prints from each engine for the word spider.

Showed the Google patent, oddly looks quite different than Google’s universal search does now.

Google acquired several Infoseek patents.

Discussed Onebox and log file data.

Ranking in Vertical databases – how do you rank for that vertical?

User behavior – key value pairs, be certain definition and being defined. Questions and Answers work the same way. Html formatting may play a role.

Enhancing the user experiences.

David Bailey – Google
Technical lead for the vertical search.

What are our goals?

Make google.com the search box of first resort.

Display special features for special results

Keep it fast. Keep it simple. Above all, keep it relevant.

Showed example: origami crane

This will continually improve and extend to more result types.

It’s still about the web.

But: think about creating quality content in other forms. Expect similar SEO guidelines to apply.

Create quality content, describe it well and we’ll see what happens.

Tim Mayer, VP Product Management

We are transitioning to a better optimized user experience

Freshness and user intent became relevancy issues.

News, local and other verticals – the possibilities are infinite. Federation plays a role.

Some implantation examples:

Music Artist Shortcut

Movie Shortcut

Hotel Shortcut Inline

Consumer Electronics Shortcut

As we go forward, it’s going t be more about the intent of the searchers.

Eric Collier, Director of Product Management

“We are the scrappy innovator of search.”

Ask.com 3D: SERP Design

We moved the content up top and removed the top links.

Large jumps in user satisfaction seen in both the site analytics and surveys

Increase in vertical channel usage

Starting to see a reduction of multiple query sessions around the same keyword term.

Expect to see a larger percentage of SERPs with blended results

User location will play a larger roles in SERPs

Expect to see fewer web results in SERPs

Blogs, Images and Video results will take online reputation into account when ranking

Pay attention to other search drivers

Other coverage of this important session:

RB Digital Boots

Rustybrick

AIM Clear Blog

Lee Odden’s Toprankblog

Bonus coverage:

Lee Odden interviews Tim Mayer

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]]> http://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/feed/ 9 Death of Blog Search Part 2 – Sifry Leaves Technoratihttp://www.daviddalka.com/createvalue/2007/08/16/death-of-blog-search-part-2-sifry-leaves-technorati/ http://www.daviddalka.com/createvalue/2007/08/16/death-of-blog-search-part-2-sifry-leaves-technorati/#comments Fri, 17 Aug 2007 02:02:14 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/16/death-of-blog-search-part-2-sifry-leaves-technorati/ Techcrunch, Alarm clock and even Jason Calacanis weighed in on David Sifry’s departure. Jason extrapolated into some things that I don’t agree with completely, except with his suggestion that Web 2.0 companies try to make a profit, but I’ll leave that alone for now.

David Sifry today announced that he has stepped down as CEO of Technorati. While the search for a new CEO continues, Teresa Malo (CFO), Dorion Carroll (VP-Engineering), and Derek Gordon (VP-Marketing), will manage the day-to-day operations of the company. Sifry will become “Chairman of Technorati’s board”. What does it ultimately prove? It again clearly demonstrates that Internet experience is not the primary indicator of Internet executive future success.

Hello people. Technorati did a redesign that refocused on mainstream media as I noted in my earlier post the death of blog search. Then Technorati used tags to grow traffic from other search properties. As Arrington asked in early June “When will the Technorati traffic party end?” Apparently Google and others took notice of this and the party ended in July based on Alexa data – I’m surprised Michael did not discuss this at length today in his post actually. This dip exposed the payday to payday advertising dollar budgeting leading to the departure of Sifry and 8 others. It should be noted that this followed the dismissal of several other employees during the July 4th holiday.

Looking at a May 9th Mashable post, it seems that around $1 million was raised when it expanded a round of funding from 10.52 Million to 11.52 Million. It appears that Technorati was spending more cash than it was taking in, even before the traffic decline in July, based on the early July layoffs. The traffic decline in July only made that situation worse.

This leaves Technorati in the unenviable position of needing to generate new advertising dollars at a time when the engineering needs an overhaul it can’t afford. Repairs such as Typepad blog overcounting, flawed link metrics and many other flaws can not occur at this time.

In fact, someone suggested to me in a phone conversation today that perhaps they should shut Technorati off completely now and just sell it’s likely most valuable asset – a 301 redirect of the Technorati domain. The talk of taking Technorati public via IPO will likely be nothing more than that talk in David Sifry’s previous blog posts.

So where is a blog searcher to go now?

Ask – They have recently revamped their offering dramatically and comment search is now combined with post search. It is an offering that is available directly on their front page.

Google – They should move blog search to the front page as I suggested previously and ideally should build and option to show it mixed with news sites.

Icerocket – Plain, simple, no nonsense blog search.

Other players like Topix, if they were to index the blogosphere fully, could also emerge as an alternative that would properly mix news and blogs together demonstrating that most news is being lifted from blogs by the mainstream media.

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]]> http://www.daviddalka.com/createvalue/2007/08/16/death-of-blog-search-part-2-sifry-leaves-technorati/feed/ 21 8 Random Things About Mehttp://www.daviddalka.com/createvalue/2007/08/15/8-random-things-about-me/ http://www.daviddalka.com/createvalue/2007/08/15/8-random-things-about-me/#comments Wed, 15 Aug 2007 19:12:26 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/15/8-random-things-about-me/ I was tagged by Bena Roberts to write 8 Random Things About Me from Paul Ruppert’s original meme. Let’s get to it!

- I love scientific wonders! In Arizona there are many that are well known, like the Grand Canyon or Sedona. But I prefer the unlimited prickly pear lemonade, cactus and scenic beauty of Tuscon, Arizona Highways or my personal overlooked favorite Sunset Crater National Monument! Whale watching in Bar Harbor, Maine is awesome. In Alberta, Drumheller and Lake Louise/Banff are just gorgeous to experience. The west coast surrounding Seattle, northern California and elsewhere is also great, I hope to experience Alaska someday, it’s one of the 14 states I’ve not yet visited.

- I love art, most often that is Impressionist art! When I was younger this meant Claude Monet exclusively. Then I saw Camille Pissaro’s exhibition of “The Impressionist in the City”, a tight cluster of paintings all about the city all from the 1890′s. I was blown away by it! Since then I’ve learned about how he was a collaborator among his peers and frequently experimented and innovated a bit from the efforts of each style. He was poor almost all his life, but always pursued what he loved to do! Pissarro is highly inspirational to me and I try to draw from his philosophies in my start up activities. You should check out some of his print galleries here and here. Also, there is currently an exhibition in Milwaukee “Pissarro: Creating the Impressionist Landscape” until September 9th, 2007. The exhibition then moves onto to the Brooks Museum in Memphis.

- I’m a fan of the Chicago Bears, Chicago BlackHawks and Chicago Cubs. Yes, two out of three of those is kinda depressing sometimes. Well OK it’s downright sad! Bright spots in there include many memories of Walter Payton, Steve Larmer (you belong in the Hockey Hall of Fame!) and Ryne Sandberg. I miss Chicago Stadium (should have been an untouchable landmark)) but still have Wrigley Field.

- I’ve presently lived in three different North American metropolitan areas: Chicago, Cleveland and New York City. I love traveling and living in different cities as it opens your mind to different ways of thinking about life and approaching the world. I hope to one day live in other cities to gain even more perspectives perhaps even internationally!

- When I lived in New York City, I worked for BlackRock during it’s 80 to 800 person growth phase, this is why I covet being part of highly entrepreneurial environment, whether that is a start up or a highly innovative division of larger company. On BlackRock, I think most people still don’t fully understand how revolutionary this company was from a technical architecture, data redesign, customer service innovation and revenue diversification standpoint. I’ve often said I’d trade my MBA before I’d trade that amazing work experience and I truly mean it. I look forward to being a critical piece of a company like BlackRock again someday!

- I’m fascinated with history, both from a business, innovation and society perspective. There are many great lessons of the past that can be utilized in new situations to make wiser decisions. Peter Drucker is an idol of mine from an innovation and customer listening standpoint. The Chief Marketing Officer of the future will combine many new elements with traditional elements to create first in class experiences.

- I love meteorology! I almost studied full-time when I was in college. I think that weather events will play a critical role in some of the trigger point variables in the coming era of mobile search marketing and mobile advertising and it is one of the many key relevancy factors I’ve identified that can make a big difference. I’m quite excited by this convergence.

- I love to find the best grub around. Whether it’s fine dining like New York’s Union Square Cafe, pizza, ribs, a kick ass burger or things unique to a place like Italian Beef in Chicago or corned beef in Cleveland. You can be sure that if the food is top notch you can likely attract me there to chat!

I’ll tag:

Cshel

Jason Bartholme

Barry Schwartz – Cartoon Barry

Mike Maddaloni

Kristy Sammis

Not tagged? Feel free to join in anyway!

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]]> http://www.daviddalka.com/createvalue/2007/08/15/8-random-things-about-me/feed/ 5 Thank You, Robert Nelsonhttp://www.daviddalka.com/createvalue/2007/08/15/thank-you-robert-nelson/ http://www.daviddalka.com/createvalue/2007/08/15/thank-you-robert-nelson/#comments Wed, 15 Aug 2007 13:27:10 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/15/thank-you-robert-nelson/ This morning I noticed a new link in my WordPress dashboard. So I check out the site and don’t immediately see the link in a recent post.  Then I look closer and see a new blogroll link in Robert’s site!

Thank you Robert! There is likely no higher honor you could pay me as a blogger than to add me to your blogroll. It’s not only humbling but also it occasionally makes me write a post like this! If I ever make it to Seattle again to talk to a company about moving there, I’ll have to look you up.

Wanna be like Robert? The code for adding a link and the suggested anchor text is on the right hand side of the screen. Thanks!

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]]> http://www.daviddalka.com/createvalue/2007/08/15/thank-you-robert-nelson/feed/ 3 Bloggers – Where are the C-Level People?http://www.daviddalka.com/createvalue/2007/08/15/bloggers-where-are-the-c-level-people/ http://www.daviddalka.com/createvalue/2007/08/15/bloggers-where-are-the-c-level-people/#comments Wed, 15 Aug 2007 13:03:39 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/15/bloggers-where-are-the-c-level-people/ Marshall Kirkpatrick’s post, introducing good bloggers and the companies that hire them points out some interesting issues. It just leaves out one extremely important point! Having a series of blogs being managed by non-bloggers is a recipe for one or more of the following: ineffective blogs, unhappy bloggers, internal corporate strife and/or worse, serious pr problems in the blogosphere.

How does one avoid this? Simple. Integrate blogging into your C-level management team. Don’t have any bloggers in your C-level management team or board of directors? Maybe it’s time to consider a new approach altogether with fresh faces. Is a highly educated and experienced person who is a blogger, with startup and innovative company experience mutually exclusive? No. But it’s a requirement if you are going to win in today’s increasingly complex world that requires broad generalist thinkers to navigate not only the blogosphere, but the constantly changing world we live in everyday. Stop building organizational pyramids from 1975 and start building effective organizations that look more like tree trunks! An informal survey at Blogher07 showed that are almost all self taught people and therefore innovators of the future.

So, where are your C-level bloggers? I know where you can find more than a few that understand that blogging is about living the Peter Drucker principles of innovation and customer listening.

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]]> http://www.daviddalka.com/createvalue/2007/08/15/bloggers-where-are-the-c-level-people/feed/ 4 Search Engine Strategies San Jose – Silicon Valley August 19-23http://www.daviddalka.com/createvalue/2007/08/14/search-engine-strategies-san-jose-silicon-valley-august-19-23/ http://www.daviddalka.com/createvalue/2007/08/14/search-engine-strategies-san-jose-silicon-valley-august-19-23/#comments Tue, 14 Aug 2007 19:08:30 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/14/search-engine-strategies-san-jose-silicon-valley-august-19-23/ I look forward to seeing all of my wonderful search engine, mobile search and mobile advertising friends next week at Search Engine Strategies (SES) San Jose!  While I’ll definitely be in Mountain View for the Google Dance (hopefully they won’t run out of XL t-shirts in 2 minutes like last year), I’m unsure whether I’ll make it to Palo Alto, San Francisco, Sunnyvale, Oakland, Monterey or Santa Cruz to visit and see some other awesome things. I do hope to make it to Barcamp Block.

Who else will be there and what spontaneous events, product launches and parties are you looking most forward to? I’m getting very close to some of my goals! I look forward to seeing you.

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]]> http://www.daviddalka.com/createvalue/2007/08/14/search-engine-strategies-san-jose-silicon-valley-august-19-23/feed/ 0 Career Distinction : Stand Out by Building Your Brandhttp://www.daviddalka.com/createvalue/2007/08/13/career-distinction-stand-out-by-building-your-brand/ http://www.daviddalka.com/createvalue/2007/08/13/career-distinction-stand-out-by-building-your-brand/#comments Mon, 13 Aug 2007 15:03:17 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/13/career-distinction-stand-out-by-building-your-brand/ Co-written by Kirsten Dixson and William Arruda (deleted blog at http://blog.williamarruda.com/blog/) have written an unique book in Career Distinction : Stand Out by Building Your Brand. On the Amazon review, you can see several reviews already about the usefulness of the messages about personal branding. More important is that it’s the first book of it’s kind that I’m aware of that discusses the increasingly complex and critical world of online branding and reputation management.

I’ve heard some of their Reach Branding Club seminars and while I’ve made a ton of progress using their concepts and other related ideas, I think the major lesson is that we all can improve our personal brands and to ignore the issue is a risk that one should not take!

One great lesson of the book is unintentional. In the Preface, there is a discussion of William’s and Kirsten’s life journey. I learned many things about them that I did not know that personalized their brands for me in a new way. Don’t be afraid to discuss your struggles they are likely critical areas that define you. You should definitely check out this book.

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]]> http://www.daviddalka.com/createvalue/2007/08/13/career-distinction-stand-out-by-building-your-brand/feed/ 0 Google News Hypocrisy: Walled Off Contenthttp://www.daviddalka.com/createvalue/2007/08/09/google-news-hypocrisy-walled-off-content/ http://www.daviddalka.com/createvalue/2007/08/09/google-news-hypocrisy-walled-off-content/#comments Thu, 09 Aug 2007 16:06:31 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/09/google-news-hypocrisy-walled-off-content/ Techcrunch has a post that outlines a well thought out viewpoint on an issue regarding Google News.

Michael, as I posted the other day in my interview with Barry Schwartz on splogs, Google can wall it all it wants, the top portions are available via RSS. They should turn off the RSS feed too if they truly want to prevent all crawling. :)

I personally don’t enjoy some of the effects of comment fragmentation, but I don’t know if it will ever go away.

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]]> http://www.daviddalka.com/createvalue/2007/08/09/google-news-hypocrisy-walled-off-content/feed/ 0 Barry Schwartz Gives His Thoughts on Splogs with Adsensehttp://www.daviddalka.com/createvalue/2007/08/06/barry-schwartz-gives-his-thoughts-on-splogs-with-adsense/ http://www.daviddalka.com/createvalue/2007/08/06/barry-schwartz-gives-his-thoughts-on-splogs-with-adsense/#comments Mon, 06 Aug 2007 19:42:00 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/06/barry-schwartz-gives-his-thoughts-on-splogs-with-adsense/ During the August 2, 2007 edition of the DailySearchCast, Barry Schwartz and Danny Sullivan discussed Aaron Wall’s post, Catching a Thief Red Handed. Aaron discusses the problem of copied content (splogs) and then goes on to discuss his view in a great post on Google’s lack of respect for copyright. Danny says Aaron’s post starting winning him over. They are working to solve the Youtube problem, but when do they fix this for the web content issue? It’s the one that truly monetizes today. One wonders if this potential lack of trust could become a Google tipping point?

I noticed that Barry seemed passionate and/or somewhat frustrated so I offered to discuss it further via an interview, the results of which you see below.

Thanks for spending time with me today Barry, it seems that this issue of copied / script replicated generated content wrapped in Google Adsense gets you a bit worked up…

Barry: I guess I did. It is frustrating for any person who writes content to find other’s monetizing their content without permission or even credit. It doesn’t bother me like it once did, because the issue is a lot more widespread and automated than it once was. But during that conversation with Danny, I got a bit worked up on the topic.

If I understand correctly, each time you’ve interacted with Google about this, they always ask you to fill out DCMA request manually yourself?

Barry: Yes, that is correct. No matter how obvious it was, they requested I submit a DMCA request.

But you think that they could be more proactive on this issue with all of the data that they have available?

Barry: Yes, I do. Matt Cutts did comment that there is an easy way to report it. But it doesn’t seem to work. And if I tell my Google AdSense representative of an issue, the response should not be, “go file a DMCA request.”

Why not just forward your email to the Blogger Product Manager if the issue involves a Blogger blog?

Barry: Because I honestly do not have a Blogger product manager on hand!

Feedburner actually identifies what they term “uncommon uses” in their reporting but there is not yet a way to use this helpful information to unsubscribe this feed for this use or to automatically fill out DCMA with one click. Would this be a logical step? What else do you think Google should be doing to resolve this issue?

Barry: I would be very happy if AdSense had a form that you can easily get to, to report this stuff. It is actually pretty well hidden presently. A user must know that they can click on “Ads by Google” which then asks for ad relevancy feedback. At the bottom of that form it gives you a way to report “violations,” but it is not at the top of the page. Make it easier, clearer and quicker. I suggest adding this form to the Google AdSense console and make it clearer for non-AdSense publishers to report issues.

Looking at it from the searchers side, it is clear that splogs and other copied content is certainly not a good user experience…

Barry: Yes, that is clear.

What is your vision of the future solutions of these topics?

Barry: Remove splogs! I know it is hard. Make it easier to report these people and terminate their AdSense accounts and reduce the incentive to make a splog.

Maybe Google will take some action on these issues. Conversation to be continued…do you have strong thoughts on copied content? Please join the conversation!

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]]> http://www.daviddalka.com/createvalue/2007/08/06/barry-schwartz-gives-his-thoughts-on-splogs-with-adsense/feed/ 6 Chicago Conference Attendees Point to Chicago Shortcomingshttp://www.daviddalka.com/createvalue/2007/08/05/chicago-conference-attendees-point-to-chicago-shortcomings/ http://www.daviddalka.com/createvalue/2007/08/05/chicago-conference-attendees-point-to-chicago-shortcomings/#comments Sun, 05 Aug 2007 23:44:24 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/08/05/chicago-conference-attendees-point-to-chicago-shortcomings/ Brian Beutler posts his beliefs on why there are so few electric outlets available here at YearlyKos 2007 conference:

” The McCormick Convention Center is, unsurprisingly, operated by a series of labor groups who, working hand in hand, rip apart the building and put it back together to fit the needs of whichever group happens to be renting space here. So for YearlyKos, the teamsters, and the plumbers, and the electricians all come in to haul partitions, and divert piping, and… lay wiring. One catch is, of course, that the more wiring you need, the more you have to pay. The other, less obvious catch, is that any wiring you try to do yourself–running extension chords and power strips across the room–might well violate your contract and cost you a big fine. So the result is a lot of dead laptop batteries. At a frickin’ blogger convention.”

Matthew Yglesias points out similar sentiment.

Then last weekend Kristy Sammis, the wonderful hard-working conference organizer, pointed out the following issues on her blog in regards to Blogher07:

“The City of Chicago has a lot of rules. A LOT of them. And also taxes. And fines. Like, did you know that there’s a 3% soda tax? Or that our caterer could have lost his license for letting attendees leave with bottles of wine, even though the nice people at Hess were willing to give the extras out? Or that moving one single air wall would have cost FOUR HOURS of labor?”

“The shuttles cost approximately 18 billion dollars. (They would have only cost 17 billion, but we paid that extra billion to have a dedicated dispatcher ensuring that all five shuttles were running all day.)

I do not know why the drivers didn’t know where they were going. I don’t know why they just sometimes stopped showing up. I don’t know why they weren’t labeled, a la BLOGHER SHUTTLE. And I really don’t know HOW you can get into an accident when you’re driving at 3 miles an hour in Pier traffic.

But I, too, would sure like to find out.”

Kristy so would I. Why is Chicago turning off it’s last golden goose, the conference industry? If we can’t run shuttle buses less than a mile for 800 people how can this city possibly even dream of executing on hosting huge events with the current state?

As someone who spends alot of time at Chicago conferences, the time to improve these situations is now – before there are no more Chicago conferences.

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]]> http://www.daviddalka.com/createvalue/2007/08/05/chicago-conference-attendees-point-to-chicago-shortcomings/feed/ 2 Blogher 2007 is Happening Now!http://www.daviddalka.com/createvalue/2007/07/27/blogher-2007-is-happening-now/ http://www.daviddalka.com/createvalue/2007/07/27/blogher-2007-is-happening-now/#comments Fri, 27 Jul 2007 16:56:42 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/07/27/blogher-2007-is-happening-now/ I’m here at Blogher (blogher07) in Chicago to network with the awesome people, I’m especially interested meeting people working in the mobile search marketing start ups and traditional search engines like Ask, MSN/Live and Yahoo!

I’ve already met some fun and compassionate people! This conference is unique to me in that it’s not so much about me learning about new online marketing or blogging techniques. It’s about learning about different points of view of looking at the world. There are about 800 people here and it’s a bit overwhelming in terms of effective and targeted networking. But everyone is very open – I wish women everywhere communicated to me in the frank straightforward manner that I’m experiencing here.

I’m sitting in a session on branding. Many of the people I know in the room are IM’ing me. Here is a nice summary of the session from Felicia Sullivan.

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]]> http://www.daviddalka.com/createvalue/2007/07/27/blogher-2007-is-happening-now/feed/ 1 Blogher 2007 is in Chicago July 27, 28 & 29http://www.daviddalka.com/createvalue/2007/07/22/blogher-2007-is-in-chicago-july-27-28-29/ http://www.daviddalka.com/createvalue/2007/07/22/blogher-2007-is-in-chicago-july-27-28-29/#comments Sun, 22 Jul 2007 19:06:23 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/07/22/blogher-2007-is-in-chicago-july-27-28-29/ I can’t wait to attend and learn about the wonderful people attending Blogher 2007 next weekend. There is going to be so much fun and energy and positive learning at Blogher 2007. The Blogher 2007 agenda. Want to join everyone? There is still a few seats left here – the deadline to sign up is Monday at 9PM. See you soon!

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]]> http://www.daviddalka.com/createvalue/2007/07/22/blogher-2007-is-in-chicago-july-27-28-29/feed/ 0 Chicago Tribune Redesignhttp://www.daviddalka.com/createvalue/2007/07/21/chicago-tribune-redesign/ http://www.daviddalka.com/createvalue/2007/07/21/chicago-tribune-redesign/#comments Sat, 21 Jul 2007 22:25:35 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/07/21/chicago-tribune-redesign/ Many people have never visited a blog much less a blog search engine. The mainstream media, in this case the Chicago Tribune, is trying to maintain relevancy by creating things that look like blogs but truly aren’t. They don’t have trackbacks, links to relevant articles, are cold, sterile, have no outbound links and as we’ve seen from Boing Boing. Some national newspapers plagerize and recycle content that started on blogs. It’s a sad state of affairs.

But why pay people to frequently repurpose content as their own? Why not remove these middlemen entirely? If you really want to have a network of blogs, why not give local bloggers revenue to post their content directly as a blog hub?

Aaron Wall discusses the link and arbitrage issues in this unique post. Scott Karp also raises interesting questions.

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]]> http://www.daviddalka.com/createvalue/2007/07/21/chicago-tribune-redesign/feed/ 1 Wordcamp 2007 Future State Wishlist for WordPress 2.3http://www.daviddalka.com/createvalue/2007/07/19/wordcamp-2007-future-state-wishlist-for-wordpress-23/ http://www.daviddalka.com/createvalue/2007/07/19/wordcamp-2007-future-state-wishlist-for-wordpress-23/#comments Fri, 20 Jul 2007 00:26:51 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/07/19/wordcamp-2007-future-state-wishlist-for-wordpress-23/ The 2nd annual Wordcamp, a gathering of WordPress users, will take place this weekend in San Francisco! The agenda looks quite interesting and I wish I could be there amongst some of the Internet marketing speakers which I count as friends, not blithering idiot blog readers. It’s awesome that every business keynote speaker is a WordPress user! I hope some folks will come here and post live stream URL’s Saturday morning so folks can tune in.

It’s also interesting to note that Google blog search shows 583 posts on this while Technorati shows 541. You might want to check out my post on “The Death of Blog Search” and politely encourage Mr. Matt Cutts to put the blog search on the home page of Google. :D

I do think the conference falls short on what is truly needed – a long, heart to heart conversation about he overall health of WordPress platform and it’s future direction and stability, driven more by usability and stability needs than it is at present.

So without further delay I say hello to my fellow WordPress users and present my WordPress wish list for the era between now and the next Wordcamp in 2008 – I strongly encourage blogosphere discussion of the current state of self-hosted WordPress and desired future state of WordPress.org.

Current state of self-hosted WordPress:

- Lack of stability/testing of newly released versions – over the past year, see WordPress (version 2.0.6) and plugins see Podpress (version 7.7) have been released to the user community that broke feedburner feeds.

- Lack of testing of security in new WordPress versions – See WordPress 2.1.1 dangerous, Upgrade to 2.1.2

- Constant changes in WordPress’ core structure are frequently not backward compatible with old plugins. This often causes immediate and time consuming break downs and make upgrading WordPress a major chore instead of the low maintenance joy that it should be. (I’m presently running WordPress 2.1.3 because Podpress apparently has several conflicts with WordPress version 2.2.1 in an effort to prevent this)

Proposed self-hosted WordPress User Bill of Rights:

- As a WordPress self-hosted user we both respect and understand your time is valuable and that you deserve to have a low maintenance experience when installing plugins or upgrading versions and that the WordPress open source community should prioritize changes based on user suggestions based on functionality.

- Users have a right to expect fully tested software before release and appreciate those efforts greatly. We realize and hope for less frequent, more stable releases are strongly preferred as more and more WordPress users utilize WordPress for mission critical functions and do not have time to debug these items.

How do I suggest we get to this desired future state and what’s on my wishlist?

- Make releasing stable versions with coordinated releases of all plugins a priority for each new release. Maybe even develop a robust testing checklist?

- Integrate popular plugins into the core functionality of WordPress to prevent the above problem. Ideally, I’d love to be able to post podcasts, videos (especially Youtube) , pictures and other media without reposts and glitches. Plugins I’d like to see integrated include Viper’s Video Tags, Podpress, Trackback Validator 0.7.1 and Feedburner Feed Replacement 2.2

- Make RSS feed compatibility – images, videos and formating an area of focus. I have one friend whose images do not consistently show up and I had a major formating problem for a long period of time due to the Podpress 7.7 feed problem of which I was not aware.

- A WordPress dashboard allowing people to check if all plugins currently in use are safe for the latest version based on a centralized database of reports of issues.

- Make it so trackbacks are standard in all WordPress themes.

These are my main areas of concern, I’m sure you can think of others that I may of left out, but I just wanted to post my top few items. Again, I’d like to hear from others on their desires for the future of the customer experience and advancement of WordPress, so I’ll tag:

Bill Slawski

Cshel

Lee Odden

Aw, heck, let me tag everyone signed up for Wordcamp 2007(using the list on the official site)!!! Have a great conference and I’ll be attending in spirit! I look forward to checking in on your suggestions and conversations of these topics at Wordcamp!

Donncha O Caoimh
Matt Mullenweg
Niall Kennedy
Rachael Kalicun
Patrick Havens
Brian Oberkirch
Kyle Neath
Matthias Zeller
Lori Berkowitz
Beau Lebens
Andrew Grumet
Chris Jara
Bill Humphries
Ray Baxter
Tim Bishop
Jared Kim
Charles Stricklin
Michelle Leder
Josh Hallett
Sarah Jaquith
Joseph Scott
Bill Gram-Reefer
Glenn Kerbein
Jason Hoffman
Eric Amundson
Sara Quale
Robert Ellis
Jason Cosper
Andy Sternberg
J.J. Toothman
Hillary Hartley
Kenn Wilson
Ethan Diamond
Jennifer Firlik
Bradley Charbonneau
Debbie Foster
Matthew Batchelder
Casey Bisson
John Biehler
Min Jung Kim
Nick Gernert
Zachary Tirrell
Sally Kuhlman
Enric Teller
Greg Hartnett
jeff ubois
Denis Hiller
Jake Wasserman
Rachel Luxemburg
Eric N.
Carson Black
Kari U.
Jean Bedord
Robert Nelson
sarah browne
Jared Bangs
Brooke Kuhlmann
Stormy knight
Abby Zimberg
Paul Stamatiou
Eleanor B
Yohannes Wijaya
Alicia Preston
Paul Bryant
Eric Toledo
Danny Howard
Ronald Heft
Stephanie Booth
Shawn Grunberger
Daniel Nowak
Harry McCracken
Andy Skelton
Mary Kolesnikova
Sean R.
Max La Riviere-Hedrick
Alex Moskalyuk
Dan Cameron
James Tippins
Robyn Tippins
Deena M
Scott Rosenberg
Brian Ghidinelli
Liz Kao
Susan Tenney
Jerome Chevillat
Ray Hernandez
Thomas Hardjono
Jason Cara
Natalie MacLees
Nicki Dugan
http://www.youtilize.com” Dimitry Bentsionov
Luciano Zanardo
Anne Hill
Andrew Mager
Kristen Kenedy from Tesla Motors
Douglas Bell
Phil Freo
Michael Dorausch
Nick Topolos
Ben Wells
Nicole Hamaker
Chris Heuer
Richard Munden
Robert Parker
heather vescent
Robin Patronik
Shabd Vaid
Jason Gohlke
Bob Beaty
Enrique Gutierrez
Liz Henry
Jon Silvers
David Lin
Theo Armour
Declan Fleming
Tom Ballantyne
Judy Larkins
Mike Pilley
Tom Ransom
Mike Melanson
Daniel Brusilovsky
Michael Barbarino
Rickey Yaneza
Rafael Ebron
Bart Szyszka
Betty Walker
Paul Burd
Jessi Hance
Westianne Haughey
Diana Bolanos
Kevin Barrow
Jessie Stricchiola
Mike Goldman
Eric Olson
Doug Bird
Chuck Soper
Jason Deadrich
Lee White
Kat Markert
Todd Abrams
Michael Tchong
Mark My
Michael Aires
Bill Hopps
Erica OGrady
Ulysses Ronquillo
Joan C
Kathy Lane
Evan Scheingross
Kimo Crossman
Brianna Privett
Lisa Barone
Antonia Hollander
Balentin Gonzales
Lauren Scime
Jeremy Anderson
jochen siegle erich bonnert
erich bonnert ken kurita
Lionel Mayrand
Tony Perrie
Darin Jensen
Stephan Spencer
Crystal Williams
Marianne Betterly
Jeff Hester
Kristopher Smith
dana stuart
Adam Tow
Garrett Gee
Christopher Hire
Dustin Eichler
Michael Malone
Nat Welch
Rachelle Chase
Jeremy Wright
Aaron Brazell
Mark Jaquith
Marc Lawrence
Heidi Nyburg
Richie Greenberg
Tom Ortega
John Michael Fay
Lindsey Holm
Estelle Weyl
Chase Granberry
Tina Smith
Lisa Brewster
Justin Kelly
Gary Germano
Tiffany Kosolcharoen
Kay Mackenzie
Adam Helweh
Sarah Liberman
Sherri Schultz
Silver Smith
tim tran
Stewfy Stewf
Jesse Andrews
Holly Hagen
Bob Page
Yohsuke Miki
Kingsley Joseph
Fred Davis
Gregarious Narain
Eric C.
Anthony Nemitz
John Pozadzides
Tony Adam
Maciej Mlynek
Tris Hussey
Andy Ford
Bonnie Young
Marcus Rector
Richard Olson
nicole lopez
Liz Williams
Alvin Cheung
Kevin Lingerfelt
Davide Pasqualato
Naoko McCracken
Shahar Nechmad
Michael Jaret
Mark Smallwood
Cathryn Hrudicka, Chief Imagination Officer
Michael Alderete
Christina Wodtke
Justin Lewis
Rosaline Zoey Setiawan
Scott Beale
Al Billings
“http://www.work.sumrallmedia.com” Leslie Sumrall
Rochelle McCune
Ryan Sharp
Cary Miller
Craig Smith
David Spark
Mark Ristaino
Dustin Blake
Dave McClure
Christian Cabuay
Liang Jin
Amelia Bellows
Jeffrey McManus
Mark Jones
Jamie Whitaker
Brad Montgomery
Steve Spangler
Jim Meyer
Travis Wellman
David Ulevitch
Dr. David Klein
Jorunn (Jo) Klein
Karen Hanner
Jeremy Zilar
Andy Kaufman
Sean McGilvray
Colin Devroe
Rich Owings
tim habersack
maiki interi
Jason brightman
Michael Kariv
Tom Geller
Ron Johnson
Allen Lew
Gabriel Hernandez
Valli Hilaire
Thomas Roche
Bridgitte Rivers
Joe Rodriguez
Sonia Rodriguez
Byron Woods
George Yang
Philippe Alexis
Tracy Rabold
Bill Dickson
Anthony tureck
Pat Sjoholm
Daniel McKeown
Taylor Horton
Kent F.
Jessica Dryden-Cook
Sudarshan Gaikaiwari
Sharif Naas
Gregory Auld
Jenna Lane
Diego Orjuela
Joel Price
Elea Chang
James D. Cornelius
Alison Bowman
Jen-Mei Wu
Lorna Dietz
Kristopher Tate
Christopher Allen
Kim Komenich
Joyce Guan
CameraGirl
Richard Smith
Sean McBride
Stephen Danko
Brian Shih
Brendan Doms
Brendan McKenna
JP Allen
Brendan Nee
Lorelle VanFossen
Mark Riley
Lidija Davis
Demitrious Kelly
Barry Abrahamson
Nikolay Bachiyski
Matt Thomas
Lloyd Budd
Julia Budd
Liz Danzico
Maya Desai
Edison Guerra
Ryan Boren
Inna Boren
Toni Schneider
Michael Adams
Raanan Bar-Cohen
Ryan Park
Grace Shulner
Orion Star
Erin Wiegand
Dan Tentler
Alex Shiels
Martyn Davis
Michael Cummings
Ben Metcalfe
Derek DeMarco
susan conerly
Matt Nudelman
Elisa M Welch
Randy Stewart
Eddie Kay
Kurt Oeler
yvonne deir
Winson Shuen
aaron wall
Valerie Crowell
John Dunbar
Daniel Ciomek
Seth Blank
J. Key Lim
Sarah Mattern
Brian Shields
Brian Williams
Ryan Kennedy
Julie Nelson
Matt Cutts
Harald Rudell
Robert Hoekman, Jr.

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]]> http://www.daviddalka.com/createvalue/2007/07/19/wordcamp-2007-future-state-wishlist-for-wordpress-23/feed/ 18 Thank You For Your Comments on Marketing and Search Newshttp://www.daviddalka.com/createvalue/2007/07/09/thank-you-for-your-comments-on-marketing-and-search-news/ http://www.daviddalka.com/createvalue/2007/07/09/thank-you-for-your-comments-on-marketing-and-search-news/#comments Mon, 09 Jul 2007 15:42:43 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/07/09/thank-you-for-your-comments-on-marketing-and-search-news/ Drew McLellan recently reached a comment milestone and linked out to those participants in a post thanking them for making his blog a success. Comments are the lifeblood of a blog. It’s why I have the recent comments prominently displayed in the top right corner of this blog now. Since I just reached 500 comments and trackbacks (the number of links below is less due to the frequent comment leavers!!!), I’m celebrating your contributions! Thank you to all!!!

Without further delay here are the comments that left URL addresses or made pingbacks – I think I removed the duplicates:
:: jozjozjoz ::
365questions.org
Aaron Brazell
Abe Olandres
Adam Hertz
Adam Lasnik
adrian
Agerhart
Alan Wilensky
Alexandre
An ongoing Press Release
anatol
Andrew
Andy Beal
Angela Vargo
annieo
Atari
Cartoon Barry Blog
Barry Schwartz – Search Engine Roundtable
Bill Hanekamp
Bill Slawski
Blogging Pro
BlogSchmog
Blueheart Blossip
blyberg
Brian
Brian Ray
Brian’s Business Blog
Bryan Eisenberg
BusinessBlogWire
byron
Carl Bromley
Carolyn Shelby
Charlotte Web Design
Chris Garrett
Chris Messina
chris williams
Craig Smith
Dakars
Dan
Dan Schawbel
Dana Todd
Daniel Sitter
Dave Pasternack
Dave Van de Walle
Me in Chicago
David Sifry
China Search Marketing Tour
David Temple
Dawn Douglass
Digged Stories
discreet_chaos
Don MacAskill
dwlt
Easton Ellsworth
Ed French
Ed Kohler
Ed Kohler
El Cable
Elaine Vigneault
Eli Sand
EveryDigg
Famous Quotes – Famous Sayings
Florchakh
For once and for all!
Forever Geek
Frank Gruber
Garrett French
Geeky Housewife
gl hoffman
Glenn Sheiner
Guy
Henri Duong
Hiten Shah
Ian Kennedy
Bill Slawski
Inside the Mind of an Internet Marketer
Internet Marketing Monitor
Internetno
Ivan Minic
Jakob
Jason Alba
Jason Bartholme
Jason Jacobsohn
Jeff Barson
jennifer jones
Jeremiah Owyang
Jeremy Zawodny
Jim Santo
Joe C
Joel Lemieux
John
John
John Carcutt
johno
Jonathan-C. Phillips
Joost
JR
K T Cat
Karl Long
Kathie Thomas
Kathy Sierra
Kevin Dugan
Kevin Lee
Kevin Makice
Kris Kolodziej
Kyle Korleski
Kyle Libra
Lake Neuron
Lawrence Lugar
Lee Odden
Life Rocks ! 2.0
Liz Strauss
Lorelle
Loren Baker
lucas josh
Manataseosolutions
Marketing Strategy Innovation Blog
Mathpoints
Matt Keegan
Mexico501
Michael Arrington
Michael’s Views
michaelzimmer.org
Mike Maddaloni
Mikerochip
ModernMagellans
Nancy
Nashville SEO
Nate Koechley
Neil Patel
Netpaths
News Doggy
Next Google CEO
Nice
Nick Chandler
Nicki Dugan
Not So Relevant
Nunsuni
Office-Ninja.net
OFlaherty
Ordinary Folk
paisley
Pamela
Pascal Van Hecke
Pat Phelan
Patrick Schaber
Perfect Blogger
Pete Cashmore
Pete Prestipino
Peter Harkins
pigduck.com
PR meets the WWW
Problogger
ProfitPapers
Project Syndicate
Ranking Konzept
Reality Me » Today’s Political Video
RichardatDELL
Robyn Tippins
rod/techfold.com
Ryan M
Robert Scoble
SEA Expert NL
Sean
Search Engine Land
Search Engine People
SELaplana
SensibleWords
shel israel
Shoemoney
Showeb2.0
SirNuke
SMSWorld.
spacecowboy ian
Steven
Sumit Chachra
Takuya
TechCrunch en francais
TechFold
Technology Evangelist
TechTxt.Org
The Article Writer
Chris Dinges
The Wannabe Venture Capitalist
TheBizofKnowledge
TheVanBlog
Tilak
Tom Shelley
tom sherman
Toma e Embrulha
University Update
Vidize.com
Weblog Tools Collection
WebProNews
Website Magazine
Wendy Piersall
Whoisandrewwee
Wiglaf
WildBlueSkies
William C. Spaulding
WindyBits
techtagg.com
Xbil
Year Zero at (((withoutsound)))
ymarketing
Zeppelin Media Blog

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]]> http://www.daviddalka.com/createvalue/2007/07/09/thank-you-for-your-comments-on-marketing-and-search-news/feed/ 10 Chicago’s Michael Carruth Launches What If List Blog…http://www.daviddalka.com/createvalue/2007/07/06/chicagos-michael-carruth-launches-what-if-list-blog/ http://www.daviddalka.com/createvalue/2007/07/06/chicagos-michael-carruth-launches-what-if-list-blog/#comments Sat, 07 Jul 2007 00:14:56 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/07/06/chicagos-micheal-carruth-launches-what-if-list-blog/ Michael Carruth, owner of Chicago-based Digital Bootcamp, launched a new blog today.

It’s called the What If List and I must say I’m quite jealous of the broadness of the subject with the right amount of specificity to make a theme.

Good luck Michael!!!

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]]> http://www.daviddalka.com/createvalue/2007/07/06/chicagos-michael-carruth-launches-what-if-list-blog/feed/ 1 The Death of Blog Searchhttp://www.daviddalka.com/createvalue/2007/07/05/the-death-of-blog-search/ http://www.daviddalka.com/createvalue/2007/07/05/the-death-of-blog-search/#comments Thu, 05 Jul 2007 14:41:13 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/07/05/the-death-of-blog-search/ Death of the A-list blogger? Not exactly. Is blog search currently on life support? Yes. Does this affect blog traffic? Yes. Is anyone analyzing this situation holistically? Uncertain.

Over the past several months:

1) Technorati has “redesigned” in such a way that other content, especially mainstream media content has become more prominent.

2) Sphere has done much the same thing and it’s widgets seem to favor mainstream media content.

3) Live.com and Yahoo! don’t currently have blog search at all.

4) Ask.com blog search is on the homepage but few know about it.

5) As written previously, Google has a decent blog search but has not yet put blog search on the home page.

Based on the increase in traffic when Google moved Video to the front page, I firmly believe that a change to Google’s home page to include blog search would yield an immediate increase in blog traffic – regardless of social network sites.

Is Google on the side of the mainstream media or the average blogger? Time will tell by their action or lack thereof. Can we revive blog search?

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]]> http://www.daviddalka.com/createvalue/2007/07/05/the-death-of-blog-search/feed/ 11 Jason Alba Shares Blogging Secrets as Giftshttp://www.daviddalka.com/createvalue/2007/06/30/jason-alba-shares-blogging-secrets-as-gifts/ http://www.daviddalka.com/createvalue/2007/06/30/jason-alba-shares-blogging-secrets-as-gifts/#comments Sat, 30 Jun 2007 23:06:02 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/06/30/jason-alba-shares-blogging-secrets-as-gifts/ Jason Alba is a unique blogger and friend who just had his one year blog birthday. I had previously met him on Linkedin. Jason has many other things in common with me. Amazingly, I only met him in person for the first time recently at SOBCon 07 in Chicago. What I’ll remember about that is he actually seemed more excited to meet me than I was to meet him! And trust me it’s awesome to meet a web friend you’ve known for a long time.

Here are Jason Alba’s 5 blogging secrets post series:

Day 1 – Relationships

Day 2 – Branding

Day 3 – Abundance Mentality This is one of the best posts I’ve seen on the subject though it applies to much, much more than blogging

Day 4 – Build Community

Day 5 – Be Wary of Technology

Congrats Jason! Thanks for the gifts. :)

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]]> http://www.daviddalka.com/createvalue/2007/06/30/jason-alba-shares-blogging-secrets-as-gifts/feed/ 3 Julie Roehm Chief Marketing Officer Articlehttp://www.daviddalka.com/createvalue/2007/06/25/julie-roehm-chief-marketing-officer-article/ http://www.daviddalka.com/createvalue/2007/06/25/julie-roehm-chief-marketing-officer-article/#comments Tue, 26 Jun 2007 01:15:02 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/06/25/julie-roehm-chief-marketing-officer-article/ Julie Roehm wrote this interesting Imedia Connection article about when it’s time for you to fire your CMO.

I’d like to add a few items to Julie Roehm‘s list:

1) If they don’t understand the basics of search engine optimization (SEO) and marketing. More importantly, they need to understand how this gets incorporated in other traditional forms of marketing which are still relevant in our society.

2) They need to understand blogs and customer listening. In other words how to innovate in real time from customer feedback. They need to have a CEO and a board which fully understand and support these efforts. A good way to determine if one is qualified in this regard is to be a blogger themselves who “gets it”. Not in terms of frequency, but in terms of quality and conversation.

What others can you think of to add to Julie Roehm‘s list? I’d like your thoughts.

UPDATE 7/2009:  New Personal Life Media Interview

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]]> http://www.daviddalka.com/createvalue/2007/06/25/julie-roehm-chief-marketing-officer-article/feed/ 4 At Barcamp Chicagohttp://www.daviddalka.com/createvalue/2007/06/23/at-barcamp-chicago/ http://www.daviddalka.com/createvalue/2007/06/23/at-barcamp-chicago/#comments Sat, 23 Jun 2007 19:07:53 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/06/23/at-barcamp-chicago/ Hi there! Please say hello and introduce yourself! If you’re not here, send me an email!

If you’d like to learn a little about me so you can talk more, please check out my Chicago marketing leader bio.

This picture might help enable you to do that!

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]]> http://www.daviddalka.com/createvalue/2007/06/23/at-barcamp-chicago/feed/ 2 Jeff Pulver Knows How to Party in Chicagohttp://www.daviddalka.com/createvalue/2007/06/20/jeff-pulver-knows-how-to-party-in-chicago/ http://www.daviddalka.com/createvalue/2007/06/20/jeff-pulver-knows-how-to-party-in-chicago/#comments Wed, 20 Jun 2007 14:35:32 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/06/20/jeff-pulver-knows-how-to-party-in-chicago/ What can I say? Good food, awesome music and great conversation with NXTCOMM folks. You can throw a party for me anytime! ;)

Liz Strauss says that Jeff is looking for ways to describe “The Herding Cats”. I’d say an “exhilarating and uplifting rock power trio” from my days writing at Musicfrisk.com.

Jeff – Based on watching The Herding Cats, I think you’d really like this band Red Wanting Blue check them out the YouTube video below. They are at the Lion’s Den in New York City on August 3rd. I’d be only too happy to make the introduction to the lead singer so you could attend as a guest.

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]]> http://www.daviddalka.com/createvalue/2007/06/20/jeff-pulver-knows-how-to-party-in-chicago/feed/ 2 In Case You Missed It…http://www.daviddalka.com/createvalue/2007/06/10/in-case-you-missed-it%e2%80%a6/ http://www.daviddalka.com/createvalue/2007/06/10/in-case-you-missed-it%e2%80%a6/#comments Sun, 10 Jun 2007 23:37:09 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/06/10/in-case-you-missed-it%e2%80%a6/ Patrick Schaber at The Lonely Marketer tagged me on his post that highlighted some of his older posts. The idea originally came from Matt McGee’s post.

Here’s my list of some of my older posts:
Blogging
Fixing Askismet Comment False Positives
Why Executives Are Like Blog Readers
Mobile Search
Mobile Search and Content Needs Flexible Revenue Models
Nokia N800 Convergence Product Manger Interview Victor Brilon
Search Engine Marketing
Building Chinese Walls for Search Engines and Advertising Agencies
Microsoft Executive Departures
Hiring/Recruiting
Hiring from Outside Your Industry is Smart
Customer Service
Comcasted (my Mom’s guest post on a Comcast customer service problem)
NRA Show Danny Meyer of Union Square Cafe NYC on Enlightened Hospitality
MBA Ranking Metrics
Chicago GSB Named #1 MBA by Business Week – 10 Metrics to Redesign

Lastly a local Chicago story, I predicted that Marshall Field’s Sentiment Has Blogosphere Legs. Over a half a year later, Macy’s rebrand has failed, people still protest and there is considerable blog and forum conversation on Marshall Field’s.

I’ll tag:

Matt Cutts

Mike Sansone

Frank Gruber

Liz Strauss

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]]> http://www.daviddalka.com/createvalue/2007/06/10/in-case-you-missed-it%e2%80%a6/feed/ 1 Newly Relaunched Ask.com Glimpses of Greatness and Some Problemshttp://www.daviddalka.com/createvalue/2007/06/05/newly-relaunched-askcom-glimpes-of-greatness-and-some-problems/ http://www.daviddalka.com/createvalue/2007/06/05/newly-relaunched-askcom-glimpes-of-greatness-and-some-problems/#comments Tue, 05 Jun 2007 13:15:34 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/06/05/newly-relaunched-askcom-glimpes-of-greatness-and-some-problems/ Searchengineland, The Ask.com Blog, TechCrunch, John Battelle, The New York Times, Scoble and others apparently got an advance memo and briefing regarding Ask’s new product. Their reviews focus on the interface changes instead of the actual substance, mine will focus on the actual quality of the search data I experienced.

Not surprisingly, Gary Price of Ask has the most detailed coverage. I’m not going to go through each item as you can read his post. It’s great to see them being scrappy and innovating – it looks like it is a fun time to be working at Ask as they’ve clearly decided to not stay with the status quo.

Let’s start with what I love about the changes:

- Blog search is featured on the front page! This is one of my wishes for all search engines. If they added an option to aggregate News and Blogs together that would totally rock as a next step.

- With Google’s recent home page redesign, the simple interface which resembles the old Google layout can’t be categorized as a ripoff. Awesome timing for this change to be made. Props.

OK, what is weak then? Well let’s start with the fact that at SES Chicago last year, Ask City, was launched. When someone inquired as to why I hadn’t blogged about it, I told the senior person that I had not received the memo, advance notice and was not invited to the Ask City launch party so I had no basis to write anything. That person told me that I would be added to the list to receive future communications and he took the time to introduce me to an Ask publicist who obviously has not followed up on that promise as of the six month mark. It is a shame because I’ve loved all my interactions with the people from Ask when they have occurred.

I didn’t spend a lot of time on it, but here are my first three concerns that need attention before I’d consider playing with it much deeper on a regular basis.

- Ask’s search bot doesn’t index my site regularly and it’s not indexed thoroughly and completely enough. According to my stats in May the Googlebot visited 812 times, MSN/Live visited 899 times, Yahoo! visited 2030 times. Ask’s bot? It visited a mere 63 times. Sigh. Ask still isn’t asking my site for enough data to index it fully.

- A word about that blog search, it’s nice that you have my feeds. It’s nice that you show relevant links to me and comments. However at the moment a search on my first and last name in the post section doesn’t show my posts! Yikes.

- Longtime readers of my blog know that my title used to start with David “Dsquared” Dalka. As much as I love that nickname, I dropped it in the blog title sometime in late 2006 because it was driving a ton of one page visitors from Italy that were clearly looking for something else. (BTW, anyone know what that means there?) OK, so Dave what does this have to do with Ask? The entry for my blog on a web search on Ask still contains the old title. If Ask indexed my site regularly this likely would not be the case.

The good news is that I’m confident these a issues are easy to fix with a little attention. I look forward to seeing progress on these issues shortly and hearing from Ask on these issues.

UPDATE: The Ask.com blog didn’t accept my trackback. Why?

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]]> http://www.daviddalka.com/createvalue/2007/06/05/newly-relaunched-askcom-glimpes-of-greatness-and-some-problems/feed/ 5 SMX Advanced 2007http://www.daviddalka.com/createvalue/2007/06/04/smx-advanced-2007/ http://www.daviddalka.com/createvalue/2007/06/04/smx-advanced-2007/#comments Mon, 04 Jun 2007 04:37:32 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/06/04/smx-advanced-2007/ I wish I was at the conference in Seattle with all of you, but alas, I am not. Please include me in your thoughts and hug a few people as you link about!

See you soon. Take care. Be Safe.

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]]> http://www.daviddalka.com/createvalue/2007/06/04/smx-advanced-2007/feed/ 0 6 Reasons Google Did Not Need To Acquire Feedburnerhttp://www.daviddalka.com/createvalue/2007/06/01/6-reasons-google-did-not-need-to-acquire-feedburner/ http://www.daviddalka.com/createvalue/2007/06/01/6-reasons-google-did-not-need-to-acquire-feedburner/#comments Fri, 01 Jun 2007 21:13:56 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/06/01/6-reasons-google-did-not-need-to-acquire-feedburner/ Congrats to all the people I know at Chicago based Feedburner on the now official Google acquisition, but in all reality this deal didn’t have to happen! Let’s see why…

1. Google had already acquired the color orange when they bought Blogger!

2. Feedburner’s symbol is fire, which some folks relate to hell. If you believe this, Google will actually be acquiring evil.

3. Eric Olson of Feedburner (along with Frank Gruber and others) organizes Techcocktail, a tech community quarterly networking party in Chicago. Google could come to Chicago and throw a party all by themselves!

4. Google already had all of Feedburner’s IP because Rick Klau, VP of Publisher Services uses Gmail and Google Docs & Spreadsheets for all business deals! (Second source: talk at ABA TECHshow2007)

5. Google already has had adsense for feeds for a long, long time.

6. Once Google has access to the keys of legitimate RSS sources it will be able to determine the original source blog if it is using a Feedburner feed. When combined with Google Blog Search, Google could likely better control splogs in it’s blog search index which will reduce (MFA) made for Adsense site revenue!

Hey what is done is done though, I hope that funding for many more Chicago startups is now available!

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]]> http://www.daviddalka.com/createvalue/2007/06/01/6-reasons-google-did-not-need-to-acquire-feedburner/feed/ 7 Technorati Suffers Major Data Accuracy Losshttp://www.daviddalka.com/createvalue/2007/05/31/technorati-suffers-major-data-accuracy-loss/ http://www.daviddalka.com/createvalue/2007/05/31/technorati-suffers-major-data-accuracy-loss/#comments Thu, 31 May 2007 13:44:03 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/05/31/technorati-suffers-major-data-accuracy-loss/ My link count was 262 last night, this morning it’s 220?

This is just plain wrong as I did not have a major linking event 180 days ago. I’m emailing this to David Sifry and Adam Herst and expect a quick resolution of this issue and a restoration of my ranking along with an explanation as to how it occurred.

Technorati is rapidly becoming unstable. It’s losing data or not reading certain blogs while double or triple counting the links of other blogs.

UPDATE: This link was not counted this morning.

UPDATE #2: Adam Herst has contacted me to say they were doing a test of a new feature they are testing and did not know it was going live.

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]]> http://www.daviddalka.com/createvalue/2007/05/31/technorati-suffers-major-data-accuracy-loss/feed/ 10 Google Experimenting With Blogs Button in Main Search Resultshttp://www.daviddalka.com/createvalue/2007/05/30/google-experimenting-with-blogs-button-in-main-search-results/ http://www.daviddalka.com/createvalue/2007/05/30/google-experimenting-with-blogs-button-in-main-search-results/#comments Wed, 30 May 2007 14:11:12 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/05/30/google-experimenting-with-blogs-button-in-main-search-results/ As you know, I strongly advocate blog search being a top level option on all search engines. Now with selection of category on the top bar, there is even less excuse not to do this on a permanent basis. Now Google is showing signs of experimenting with this via universal search on a case by case basis depending on the search term. Before I go on, I feel that I should disclose that I’m an undecided voter in the 2008 Presidential election.

Barack Obama, Mitt Romney and Hillary Clinton now show Web, Images, News and Blogs in their search result selectors!

Ron Paul, the candidate with tons of video viewing activity now shows Web, News, Blogs and Video. This shows a customization that is occurring, either video submission or video viewing trends to change the view to video from images. It would be interesting to see the Ron Paul supporters reaction to this.

One result that puzzles me is that of Dennis Kucinich, the search results only show Web. This is odd to me because I know he has active blogosphere results and has had a trend of increased video views. It makes me ponder whether Google might have something against Dennis Kucinich? Is there any history here? Or is this just some random event? I look forward to seeing your posts on this.

A result that baffles me more is that of Matt Cutts. When I think Matt Cutts, I think blogs, yet his results show only Web and Video! Strange indeed.

There is clearly other things going on as well. A search on the Rolling Stones currently returns Web, Music, News, Images, Video and yes even Groups.

Again, Google should act to add blogs permanently to all search results so they are not perceived as favoring the mainstream media. What do you think of these variations? What unique examples can you find? I appreciate your thinking about these complex issues and joining the discussion via a post of your own on these issues.

Screenshots:

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]]> http://www.daviddalka.com/createvalue/2007/05/30/google-experimenting-with-blogs-button-in-main-search-results/feed/ 0 Happy Memorial Day 2007http://www.daviddalka.com/createvalue/2007/05/28/happy-memorial-day-2007/ http://www.daviddalka.com/createvalue/2007/05/28/happy-memorial-day-2007/#comments Mon, 28 May 2007 14:42:56 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/05/28/happy-memorial-day-2007/ It’s not just a day for a BBQ with your friends. It’s a day to remember and thank those who gave their fellow U.S. citizens the ultimate sacrifice for the freedoms which we enjoy today.

I’d ask that you please honor their memory by fully familiarizing yourself with the candidates running for President in 2008. Not based on mainstream media or historical political dogma, but instead based on your own independent study of the issues of our times so that you may make an informed decision and participate in our Republic. Think for yourself, then discuss with your neighbors. It is what I’m doing as an undecided voter. It is my opinion that this is the best way you can honor these fallen soldiers which will hopefully ensure a bright future for our country. Thank you.

Based on Wikipedia, these are the announced and likely candidates:

Candidates for the Democratic Party:
Senator Joe Biden of Delaware
Senator Hillary Rodham Clinton of New York
Senator Christopher Dodd of Connecticut
Former Senator John Edwards of North Carolina
Former Senator Mike Gravel of Alaska
Representative Dennis Kucinich of Ohio
Senator Barack Obama of Illinois
Governor Bill Richardson of New Mexico
Potential candidates:
Retired General Wesley Clark of Arkansas
Former Vice President Al Gore of Tennessee

Candidates for the Republican Party:
Senator Sam Brownback of Kansas
Former Governor Jim Gilmore of Virginia
Former Mayor Rudy Giuliani of New York
Former Governor Mike Huckabee of Arkansas
Representative Duncan Hunter of California
Senator John McCain of Arizona
Representative Ron Paul of Texas
Former Governor Mitt Romney of Massachusetts
Representative Tom Tancredo of Colorado
Former Governor Tommy Thompson of Wisconsin
Potential candidates:
Former House Speaker Newt Gingrich of Georgia
Former Senator and actor Fred Thompson of Tennessee

Candidates for the Constituton Party:
James Gilchrist of California
Dale Thompson of Kentucky

Candidates for the Green Party:
Elaine Brown of Georgia
Kat Swift, co-chair of Texas Green Party
Alan Augustson of Chicago, Illinois
Kent Mesplay, California Delegate to the Green National Committee
Potential candidates:
Ralph Nader of Connecticut
Former Representative Cynthia McKinney of Georgia
Rebecca Rotzler of New York

Candidates for the Libertarian Party:
Mike Jingozian of Oregon
Bob Jackson of Michigan
Steve Kubby of California
George Phillies of Massachusetts
Christine Smith of Colorado
Potential candidates:
Barry Hess of Arizona
Robert W. Milnes of New Jersey
Wayne Allyn Root of Nevada
Kent McManigal of Pennsylvania

Candidates running as Independents:
Dustin R. Gray of Pennsylvania
James H. Mccall of Ohio
Donald K. Allen of Ohio
Steve Adams of Kentucky
David Koch of Utah
John Taylor Bowles of South Carolina
Potential candidates:
Francis Playfair of Louisiana
David J. Masters of North Carolina
Jeff Shapiro of Indiana
Rumored candidates:
Mayor Michael Bloomberg of New York City
Senator Chuck Hagel of Nebraska

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]]> http://www.daviddalka.com/createvalue/2007/05/28/happy-memorial-day-2007/feed/ 1 Online Passive Resumehttp://www.daviddalka.com/createvalue/2007/05/24/online-passive-resume/ http://www.daviddalka.com/createvalue/2007/05/24/online-passive-resume/#comments Fri, 25 May 2007 00:17:44 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/05/24/online-passive-resume/ Chicago area resident (OK Naperville) Rick Klau put up his resume up on a wiki last Fall. He talks about how to put your resume online here. It was also interesting to Mazyar Hedayat who spoke to Rick about it. This concept of putting your vp digital marketing resume online is interesting to me and I’ve seen people put up resumes in many different ways with varying degrees of success. It’s certainly different than a candidate or alumni resume book.

What examples have you seen of putting resumes online and them effectively seen by sourcers? What did and didn’t work with your online resume? I’d like to hear your ideas and learn from the best practices that are developing out there. How do the sourcers out there select to search or use university alumni resume books?

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]]> http://www.daviddalka.com/createvalue/2007/05/24/online-passive-resume/feed/ 1 WordPress Trackback Spam On The Increase Akismet Needs To Step It Uphttp://www.daviddalka.com/createvalue/2007/05/23/wordpress-trackback-spam-on-the-increase-akismet-needs-to-step-it-up/ http://www.daviddalka.com/createvalue/2007/05/23/wordpress-trackback-spam-on-the-increase-akismet-needs-to-step-it-up/#comments Wed, 23 May 2007 11:08:33 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/05/23/wordpress-trackback-spam-on-the-increase-akismet-needs-to-step-it-up/ All with the same 10 drug names over and over. It’s time for Akismet to step it up a notch or for you to remotely allow banning of certain words in trackbacks as a trigger to kill real spam.

A functional, spam-free trackback community is critical to a functional blogosphere as it’s a critical component of the conversation!

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]]> http://www.daviddalka.com/createvalue/2007/05/23/wordpress-trackback-spam-on-the-increase-akismet-needs-to-step-it-up/feed/ 0 Apparently I’m Banned in China!http://www.daviddalka.com/createvalue/2007/05/22/apparently-im-banned-in-china/ http://www.daviddalka.com/createvalue/2007/05/22/apparently-im-banned-in-china/#comments Tue, 22 May 2007 11:42:25 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/05/22/apparently-im-banned-in-china/ According to the greatfirewallofchina.org, I’ve joined a long list of web sites that are banned in China.

Youtube, Scoble, Search Engine Land and many others are banned. Based on the list I almost feel like I’ve reached some new form web success. Somehow Jeremy Zawodony is not? That wasn’t clear. I don’t see anything that is bashing China in my posts.

Click the link above and let me know if you are banned as well…

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]]> http://www.daviddalka.com/createvalue/2007/05/22/apparently-im-banned-in-china/feed/ 9 Happy First Blog Birthdayhttp://www.daviddalka.com/createvalue/2007/05/15/happy-first-blog-birthday/ http://www.daviddalka.com/createvalue/2007/05/15/happy-first-blog-birthday/#comments Wed, 16 May 2007 00:47:30 +0000 David Dalka http://www.daviddalka.com/createvalue/2007/05/15/happy-first-blog-birthday/ One year ago today, I started and made my first post on this blog! More importantly, I started an international and quite unpredictable journey of connectedness, friendship acquisition, learning, assumption questioning and personal growth that still amazes me on a daily basis by it’s power to transform my life and the people around me in positive and forceful ways. I’ve had people that I’ve never met provide introductions to people that have changed my life in ways I could not have imagined and have had acts of kindness and generosity that are simply too numerous to list.

In this first year, I’ve teethed, bruised myself and made some mistakes! In the next year, I hope to start walking as I progress from my crawling phase.

Sometimes people ask me what my goals are for this blog. In the short-term, they are career oriented as I am seeking a leadership position in a transformative, growth company, in the long term they about doing everything I can to make the world a better experience for everyone.

So my primary goals are:

1) Using my financial services, Internet and high growth company experiences and competencies to become one of the world’s leaders in mobile search and monetization. It is my belief that over time the lines between financial services, search and social networks will blur in ways that will amaze the world.

2) Use the Peter Drucker principles and quotes I live to help craft and execute elite experiences for those who interact with the companies I’ve serve in the future.

3) Build a transformative relationships in everyday life, as a business keynote speaker at conferences and within the blogosphere.

I thank you for your love and support during this first year and I look forward to the year to come being even better. Give yourself a round of well deserved applause and tell your friends and neighbors what a good job you’ve done supporting me! See you soon. Thanks again!

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