Comments on: Professor Eric Clemons: Time for Some New Senior Vice Presidents? http://www.daviddalka.com/createvalue/2009/03/28/professor-eric-clemons-time-for-some-new-senior-vice-presidents/ Digital Strategy Solutions, Change Management Leadership, Business Speaker, Payments Technology Convergence Sat, 11 Feb 2012 00:11:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Dalkahttp://www.daviddalka.com/createvalue/2009/03/28/professor-eric-clemons-time-for-some-new-senior-vice-presidents/comment-page-1/#comment-41263 David Dalka Mon, 13 Apr 2009 04:41:26 +0000 http://www.daviddalka.com/createvalue/?p=880#comment-41263 Eric, Thanks for the reply. This is where you (and your friends are out of date), you stated: "One is getting new customers. The other is being found by customers who are already looking for you." Customers aren't looking for *YOU*. Potential prospects are looking for attributes of products and services or trying to solve a problem that they have. To understand how radical a shift that is you'd have to understand search marketing fully. Silly? Silly is doing the same old brand marketing when it's not your most effective channel - not by a long shot. Eric,

Thanks for the reply. This is where you (and your friends are out of date), you stated: “One is getting new customers. The other is being found by customers who are already looking for you.”

Customers aren’t looking for *YOU*. Potential prospects are looking for attributes of products and services or trying to solve a problem that they have. To understand how radical a shift that is you’d have to understand search marketing fully.

Silly? Silly is doing the same old brand marketing when it’s not your most effective channel – not by a long shot.

]]> By: Eric K. Clemonshttp://www.daviddalka.com/createvalue/2009/03/28/professor-eric-clemons-time-for-some-new-senior-vice-presidents/comment-page-1/#comment-41256 Eric K. Clemons Wed, 01 Apr 2009 13:40:07 +0000 http://www.daviddalka.com/createvalue/?p=880#comment-41256 Not surprisingly, I consider this quite silly, since I am the author of the piece that cited these company officers. Polite, reasoned even, but silly. These officers are sharp enough to realize that there are at least two parts to customer acquisition. One is getting new customers. The other is being found by customers who are already looking for you. Google can pretty much charge whatever it wants for access to customers who are already looking for you. The DoJ took a very dim view of this 20 years ago when airline reservations systems had the power to bankrupt an airline. The officers I have worked with understand acquisition. They also understand extortion. We can discuss this offline if you wish. But I hope never to have to explain my last post again. And, again, thanks for writing a relatively calm and reasoned piece in an environment where that was all too rare. Not surprisingly, I consider this quite silly, since I am the author of the piece that cited these company officers. Polite, reasoned even, but silly. These officers are sharp enough to realize that there are at least two parts to customer acquisition. One is getting new customers. The other is being found by customers who are already looking for you. Google can pretty much charge whatever it wants for access to customers who are already looking for you. The DoJ took a very dim view of this 20 years ago when airline reservations systems had the power to bankrupt an airline. The officers I have worked with understand acquisition. They also understand extortion. We can discuss this offline if you wish. But I hope never to have to explain my last post again. And, again, thanks for writing a relatively calm and reasoned piece in an environment where that was all too rare.

]]> By: Professor Eric Clemons: Time for Some New Senior Vice Presidents? « Chicago Internet Marketinghttp://www.daviddalka.com/createvalue/2009/03/28/professor-eric-clemons-time-for-some-new-senior-vice-presidents/comment-page-1/#comment-41253 Professor Eric Clemons: Time for Some New Senior Vice Presidents? « Chicago Internet Marketing Sun, 29 Mar 2009 22:12:06 +0000 http://www.daviddalka.com/createvalue/?p=880#comment-41253 [...] Re­ad m­o­re­ he­re­:  Pro­f­esso­r Eri­c Cl­emo­n­s: T­i­me f­o­r S... [...] [...] Re­ad m­o­re­ he­re­:  Pro­f­esso­r Eri­c Cl­emo­n­s: T­i­me f­o­r S… [...]

]]> By: Professor Eric Clemons: Time for Some New Senior Vice Presidents? | thetopmarketingsecretshttp://www.daviddalka.com/createvalue/2009/03/28/professor-eric-clemons-time-for-some-new-senior-vice-presidents/comment-page-1/#comment-41252 Professor Eric Clemons: Time for Some New Senior Vice Presidents? | thetopmarketingsecrets Sun, 29 Mar 2009 09:50:17 +0000 http://www.daviddalka.com/createvalue/?p=880#comment-41252 [...] Read more from the original source:  Professor Eric Clemons: Time for Some New Senior Vice Presidents? [...] [...] Read more from the original source:  Professor Eric Clemons: Time for Some New Senior Vice Presidents? [...]

]]> By: Professor Eric Clemons: Time for Some New Senior Vice Presidents?http://www.daviddalka.com/createvalue/2009/03/28/professor-eric-clemons-time-for-some-new-senior-vice-presidents/comment-page-1/#comment-41251 Professor Eric Clemons: Time for Some New Senior Vice Presidents? Sun, 29 Mar 2009 09:42:59 +0000 http://www.daviddalka.com/createvalue/?p=880#comment-41251 [...] more here: Professor Eric Clemons: Time for Some New Senior Vice Presidents? Category : [...] [...] more here: Professor Eric Clemons: Time for Some New Senior Vice Presidents? Category : [...]

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