Everyone knows that Digg users are highly social and many are familiar with the traditional ranking of popular posts and other data that is available on digganalytics.com (data used in this post is as of 8/3/2008). Just for fun, I decided to toss this data into a spreadsheet and splice and dice it a bit to see what I might find.
After this exercise, I now think there are groups of Digg users with different tendencies. I’ll tentatively entitle these tendencies Super Socialites and Relevants – users who wait for can’t miss content. These users fall into two subcategories – High Submit Success and Infrequent Participation. Check out the wide variations in these new metrics sources, which are agnostic as to the tenure of the Digg user:
Digg User # Popular
Digg User High Submit Success Ratio
Digg User Diggs per Popular (lowest voting participation)
Digg User Diggs per Popular (highest voting participation)
While every change of the Digg algorithm, these rankings shift anew in unpredictable ways. These new metrics show some clear differences in the tendencies of some Digg users. It would be be wise to pause and analyze these different types of Digg users and how their mixture of roles create value on Digg.