Lee Odden’s Top Ten Online Marketing Tactics for 2008 Survey

Lee Odden has posted the results of his online marketing survey. The blog result is likely directionally correct, but is likely skewed on the high side a bit due to the survey being on a blog. Go figure.

Blogging (25%)
Search engine optimization (14%)
Email marketing (12%)
Pay per click (8%)
Blogger relations (6%)
Online public relations (5%)
Viral marketing [...]

2008 Mobile World Congress Barcelona (MWC08 – formerly 3GSM)

I once again find myself here in Chicago instead of in Barcelona at the Mobile World Congress.
The conference tag appears to be MWC08. I must make it to this event someday as I must experience the crush of 100,000 attendees.

Chicago’s Lake Shore Drive and Other Potholes

The Chicago Tribune has a nice user generated content piece where they allow readers to input pothole locations. It is an open thread that simply says: “Tell us: Where are the worst potholes? Potholes seem to be everywhere this winter, but who has the worst — the city or suburbs? Tell us where you’ve seen [...]

Robert Peck – Bear Stearns: Mobile Spectrum Auction C Block Results Likely To Be Delayed

Robert Peck and his research team at Bear Stearns has been doing an amazing job of explaining, tracking arcane information and sending out brief snippets regarding the ongoing FCC mobile spectrum auction process. The volume of information they are tracking is both significant and lacks immediate transparency as the bidders are not immediately named.
This morning [...]

Have We Entered The Era of The Functional Web?

The New York Times has an article on how the potential sale of Yahoo! to Microsoft could be bad for minnows, i.e. small Silicon Valley companies looking to be acquired. I think this is a short sighted viewpoint.
In the late 1990’s dot.com era, the web was slanted too much towards wall street involvement that led [...]

How to Be a Startup Marketing Warrior By Josh Kopelman

Josh Kopelman writes some extremely effective and highly useful blog posts. This one happens to be about what startup marketing really means.
I’m planning a series of venture capital interviews in the near future, I’d be flattered if Josh was one of the participants in that series.

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