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Andy Sernovitz: “It’s good to have a goofy name”

By David Dalka on February 11, 2008 in Branding/Buzz/Viral, Entrepreneurship, Reputation

He’s right that having a distinct name online can be extremely helpful. It has plenty of search engine results implications.  Not enough people think about this issue when naming a company or product.

This is a really smart tip.

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