He’s right that having a distinct name online can be extremely helpful. It has plenty of search engine results implications. Not enough people think about this issue when naming a company or product.
This is a really smart tip.
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Who is David Dalka?
David Dalka (twitter) is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business leadership keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in business publications like
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