Archive | December, 2007

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Ask Launches AskEraser

Ask.com today officially announces AskEraser. What’s AskEraser? When enabled by the user, AskEraser completely deletes all future search queries and associated cookie information from Ask.com servers, including IP address, User ID, Session ID, and the complete text of their queries. An AskEraser link is featured prominently in the upper right corner of the Ask.com homepage […]

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Matt McCall on Ray Kurzweil’s Accelerating Investment Returns and Black Swans

Matt McCall writes about his talk last Thursday at Ignite Chicago on the issues of Black Swan and on Ray Kurzweil’s theme of accelerating returns. The Powerpoint of Matt McCall’s speech is here. Quick points: — a Black Swan is 1) a rare event, 2) with high impact, 3) that is hard to predict (pattern […]

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Microsoft Launches Mobile Advertising on MSN Mobile

Microsoft just announced the launch of mobile advertising on MSN Mobile. I wish they would have given more details about the release instead of pointing us back to overly dated speeches on the mobile advertising subject. I would have expected to see more examples than just movie tickets. Microsoft has the potential to lead this […]

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Michael Arrington’s Entrepreneur Post

Michael Arrington talked about entrepreneurs the second time around today. I think he should segment that audience further into dot com era and other era projects. Generally speaking, experience counts for something. So you’d expect entrepreneurs who’ve been through the ups and downs of a tech startup to have an advantage over the newcomers. Or […]

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SES Chicago 2007 : David Isenberg on Net Neutrality

I’d like to think thank Kevin Ryan for bringing in this marketing speaker and challenging the audience to think about this issue. Marty has a great summary of the session. My follow up question to Kevin is how can the SES community be best utilized to be an activist catalyst for this?

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SES Chicago 2007 : Troubleshooting Dynamic Website

Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink Marketing Speakers: Laura Thieme, President and Founder, Bizresearch Matt Bailey, President, SiteLogic Begin Your Research Project: URL Structure Search Engine Indices Current Rankings Spider Activity (Net tracker gives great spider research…) Determine Target Terms Overcome technology, resource and/or political challenges Index, Optimize Monitor improvements Your Page Titles: […]

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SES Chicago 2007 – Digital Shelf – The Search Marketing Opportunity for Packaged Goods (CPG)

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Matt Wilburn, Senior Category Director, CPG, Yahoo! James Lamberti, Senior Vice President, Search and Media, comScore, Inc Dana Todd, Board of Directors, SEMPO Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble **************************************************************************** Everyone on this panel clearly […]

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