SES Chicago 2007: Seth Godin Talks about Meatball Sundae

December 4, 2007
Filed Under Branding/Buzz/Viral, Change Management, Customer Experience, Entrepreneurship |

Seth’s talk was a more refined version of the teleconference he gave last month. I blogged that here. Three questions I want put out to the blogosphere for discussion are:

Should organizations be smaller like tree trunks instead of the traditional pyramids?

How can this change take place if most leaders don’t know it’s necessary and are not up to speed about what to do or how to do it even if they acknowledged the issue?

How will recruiting morph to put the generalist thought leaders in place to lead this change - perhaps those with competencies derived in other industries or through accelerated self learning?

Other coverage of Seth Godin’s Search Engine Strategies Chicago speech:

Meatball Sundaes and the Smelly Old Guard

Seth Godin Tells Marketers How to Avoid Meatball Sundaes

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    • Comments

    2 Responses to “SES Chicago 2007: Seth Godin Talks about Meatball Sundae”

    1. Search Engine Land: News About Search Engines & Search Marketing on December 4th, 2007 10:27 pm

      Search Conference Coverage 2007: SES Chicago Day Two & PubCon Vegas Day One…

      Today is the second day of SES Chicago, and the first day of PubCon Vegas. Here is a recap of the coverage I found for the sessions both conferences, all mixed together…….

    2. Daniel on December 5th, 2007 8:25 am

      I was at the SES, but I actually missed Seth’s talk. Was it any good, or just a pitch to get conference attendees to start evangelizing his book?

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