SES Chicago 2007: Asia, Japan, China, Australia and Eastern acific
December 3, 2007
Filed Under Search Engine Marketing, Search Engine Optimization | 4 Comments
Moderator:
Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
Marketing Speakers:
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
T.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing
Erica Schmidt, Global Director of Search, iProspect (slides where unreadable)
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
87.5 Million on the Internet
68% penetration
Mobile taking off in Japan, SNS, Blog, Video
Yahoo! allows keyword assist in Japanese.
Searchbox is telling you the words to search online offline.
Challenges of language includes spelling variations, no spaces segmenting word.
Translators don’t know SEO. Keyword research must be redone as the usage rates can be highly variable. Japanese keyword Research is critical.
Shopping, payment options, “Osaifu-keitai”, Points (not coupons) are prevalent.
T.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing
Baidu – 68% search traffic in China
The way Baidu displays ads first – you might not see a natural listing on page 1 at all!!!
Ad platform differences – CPC, Budget, # of clicks, content network, campaign report, geo-target, keyword insertion
Paid Search – higher click through rate, faster CPC price increases, relatively few optimization variables
Natural Search – keyword selection methodology, traffic estimation tools in China unreliable (Google says not to use Google analytics there).
China still has low penetration of credit cards and most transactions happen offline and therefore aren’t trackable.
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Live Search Conference Coverage 2007: SES Chicago Day One…
Today kicks off the first day of SES Chicago, while tomorrow will be the first day of PubCon Vegas. Here is a recap of the coverage I found for the sessions at SES Chicago. Tomorrow we will post both SES Chicago and PubCon Vegas recaps in one post…….
[...] am trying to rephrase what David Dalka and Barry Schwartz have wrote down in their respective blogs regarding the talk about Asia, Japan, [...]
Is there anyway to get a podcast/transcript of this session?
Thanks.
Patrick
Nice coverage David! You know I was interested in this one. T.R. does a good job in China and he has his pulse on that for sure and Motoko’s been doing seo in Japan for a looooong time. Sorry I missed it, so thanks.