The Future of Voice Broadcast and Voice Messaging

At the DMA conference a few weeks back, I met Dinesh Ravishanker. He runs a unique, effective voice broadcast offering called Callfire that allows micro-targeted opt-in outbound phone calls. It’s unique, user friendly and efficient in the demos he showed me. He was alot of fun to speak to and recently sent me the executive summary of the company that is seeking growth funding.

It seems like a collaborative offering that could be highly effective when utilized with other parts of the multi-channel ecosystem. Maybe one day I’ll get to utilize it in my toolbox! Many people in the Internet society have forgotten about the effectiveness of phone conversations to drive collaboration, interaction and create actions. I recently had a conversation with my 82 year old great aunt in this regard.  She stated that, “I lived for 72 years without the Internet just fine. I’m not sure my life is truly better with it.” A non-mainstream view perhaps but one that elements of how to be a successful marketer in the multi-channel sense.

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