Nice article talking about he decline in click through rates of ads. It includes this statement:
But as responsiveness declines, ad targeting grows more attractive. Marketers see increases of 30% to 300% in click rates when ads are customized based on criteria such as the location, content of Web pages visited, or information researched on search engines.
Exciting data indeed for a project I’m working on right now. It’s all about relevancy, not quantity, of viewers.