Business Week Article – So Many Ads, So Few Clicks

Nice article talking about he decline in click through rates of ads.  It includes this statement:

But as responsiveness declines, ad targeting grows more attractive. Marketers see increases of 30% to 300% in click rates when ads are customized based on criteria such as the location, content of Web pages visited, or information researched on search engines.

Exciting data indeed for a project I’m working on right now. It’s all about relevancy, not quantity, of viewers.

Be Sociable, Share!

One Response to Business Week Article – So Many Ads, So Few Clicks

  1. Richard November 10, 2010 at 5:12 am #

    Great find!…Thanks for this

Leave a Reply