DMA07 - Pre-Conference Keynote John Adams The Martin Agency

October 15, 2007
Filed Under Branding/Buzz/Viral, Change Management, Chicago |

John Adam’s agency leads the GEICO account recently with it’s multiple story lines.

John asserts that two major things are changing at present in the advertising marketplace:

1) The destruction of integrated marketing and direct control of brands is no longer possible.

2) The nature of storytelling is changing. People can understand multiple branding messages and themes, especially in Generation Y.

It’s totally awesome to be at a traditional marketing conference and hearing some of these themes being not only talked about, but actually practiced. There is still a long, long way to go. This conference with 13,000 delegates traveling from all corners of the earth dwarfs the size of the search marketing and social media conferences that I frequently attend. It quantifies the immense magnitude of the amount of change that is potentially still ahead. It’s kind of overwhelming to think about actually and I don’t overwhelm easily!




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    • Comments

    One Response to “DMA07 - Pre-Conference Keynote John Adams The Martin Agency”

    1. Printologist on October 22nd, 2007 9:31 pm

      I thought that the nature of story telling was changed by online video and almost dada-brand movements lead by Generation Y. I am sure he wishes this was not true.

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