Michael T Jones, Chief Technologist, Google Earth, Google Maps and Google Local Search
What and Why? Ask yourself during the conference – “Is this the right problem to solve?”
Understanding the Competition
Courteous (Did you mean?)
Quick Spirited (Transactional)
Concierges must know their
Hotel (Hyper Local)
Country (National to Global)
Colleagues (Universal Search)
In a world where the present is everything, concierges must “get a feel” for clients and their needs without fail and in a very short lapse of time.
I *REALLY* liked Michael’s concierge analogy because it showed the ideal future state with optimal characteristics.
Users might type a question…
Web page of local results
Users might ask a question
Sequence of spoken local results
Expanding definition of Local Data
YP business listings
City and restaurant guides
Emerging Local data
Business self listings
Local weather forecast
Local traffic status
Books mentioning Denver, Colorado
This 1863 GPO book sentence is a local search result
Google Geo Mission
“To geographically organize the world’s information and make it universally accessible and useful.”
Showed some Google Earth then said – context at a planetary scale…and beyond interplanetary and galactic.
Ohio State Highway Patrol (OSHP) Google Earth Fatal Crashes – showed maps.
Election results in France
How do you connect the last mile?
Web browser > map
Pages intersect with Map/Globe
KML Geosearch attribution – attribution is not linking!!!!
Users are the Local Experts.