SMXLOMO 2007 Day 1 – SMX Local and Mobile Denver Keynote

Michael T Jones, Chief Technologist, Google Earth, Google Maps and Google Local Search

What and Why? Ask yourself during the conference – “Is this the right problem to solve?”

Understanding the Competition
Discreet (Privacy)
Courteous (Did you mean?)
Empathetic
Multi-lingual (Translation)
Quick Spirited (Transactional)

Concierges must know their
Hotel (Hyper Local)
City (Local)
Country (National to Global)
Colleagues (Universal Search)

In a world where the present is everything, concierges must “get a feel” for clients and their needs without fail and in a very short lapse of time.

I *REALLY* liked Michael’s concierge analogy because it showed the ideal future state with optimal characteristics.

Users might type a question…
Web page of local results

Users might ask a question
Sequence of spoken local results

Expanding definition of Local Data
Traditional –
YP business listings
Public resources
City and restaurant guides
Map-related data

Emerging Local data
User reviews
Business self listings
Neighborhood definitions
Local weather forecast
Local traffic status

Books mentioning Denver, Colorado

This 1863 GPO book sentence is a local search result

Google Geo Mission

“To geographically organize the world’s information and make it universally accessible and useful.”

Showed some Google Earth then said – context at a planetary scale…and beyond interplanetary and galactic.

Ohio State Highway Patrol (OSHP) Google Earth Fatal Crashes – showed maps.

Election results in France

How do you connect the last mile?
Web browser > map

Pages intersect with Map/Globe
KML Geosearch attribution - attribution is not linking!!!!

Users are the Local Experts.

SMXLOMO

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