Moderator: Chris Sherman, Co-Chair, SES San Jose Search Engine Marketing Speakers: Rob Key, CEO, Converseon Andy Beal, Consultant, Editor, Author, MarketingPilgrim.com Jonathan Ashton, Director of SEO, Agency.com Rob Key Consumers trust each other the most Social media rapidly gaining SERP Predominance and are now intertwined. You no longer own your brand. Your brand is a [...]
SES San Jose Day 4 – Buzz Monitoring
by David Dalka on August 23, 2007 in Blogging, Branding/Buzz/Viral, Social Media
SES San Jose Technology Disconnections
by David Dalka on August 23, 2007 in Google (GOOG)
I’m struck by two interesting incidents I had with some Googlers this week in regards to communication. The first involved Google Calendar and a lunch appointment. The lunch appointment stated 2:15PM. What I didn’t know is that this was Chicago time! The lunch was for 12:15 San Jose time. Unfortunately, none of the communications from [...]
SES San Jose – Conference Networking Tip
by David Dalka on August 23, 2007 in Ask
Yesterday I met Henry Li who recently joined Ask.com as a Director in Business Development. How and why did I meet him? Did I walk up to him and introduce myself? No. Was he wearing Ask.com clothing? No. OK, tell me how you met him then… Simple. I always carry an extension cord with me [...]
So Who is Going to SES Chicago?
by David Dalka on August 23, 2007 in Search Engine Marketing, Search Engine Optimization
I’m curious to know who is going where…
SES San Jose 2007 Day 3 – Mobile Search Optimization
by David Dalka on August 22, 2007 in Mobile / Cell / LBS / SMS, Mobile Search Marketing
Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Search Engine Marketing Speakers: Cindy Krum, Senior SEO Analyst, Blue Moon Works Rachel Pasqua, Director of Mobile Marketing, iCrossing Gregory Markel, Founder/President, Infuse Creative, LLC Cindy Crum, Blue Moon Works – Many aspects of Mobile Optimization follow Traditional SEO Wisdom – Optimal Mobile Experience = Return [...]
SES San Jose 2007 Day 2 – Images & Search Engines
by David Dalka on August 21, 2007 in Ask, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO)
I was going to attend this session but I arrived late because I was having a great conversation about his new project. After yesterday’s speech by Greg Jarboe during the Universal Search session I knew this session would be popular. I had no idea that I could not even get a seat in a really [...]
SES San Jose 2007 Day 2 – AOL Mobile Search Lunch
by David Dalka on August 21, 2007 in Mobile / Cell / LBS / SMS, Mobile Search Marketing
Marketing Keynote Speaker Senior Product Manager Farhan Memon discussed the recent launch of AOL mobile search over a special lunch session. I was impressed by his presentation. One thing that is quite clear is that they clearly get that mobile search is about leveraging data from other traditional web properties (which AOL has plenty of) [...]
Did-It Ditches Frog and Launches New Web Site
by David Dalka on August 21, 2007 in Search Engine Marketing
Kevin Lee casually mentioned that the Did-it frog has been retired during the post search session yesterday. Sure enough, the Did It web site no longer has the frog. I’m certain that certain SEO’s will want to pick that web site apart page by page. I just went there expecting to finally experience some peace [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications