SES San Jose 2007 Day 1 – Earning Money From Contextual Ads
August 21, 2007
Filed Under Google (GOOG), Yahoo! (YHOO) | 2 Comments
Search Engine Marketing Speakers:
Jennifer Slegg, Owner, JenSense.com
Jeremy Schoemaker, Founder and CEO, Shoemoney Media Group Inc.
Bryan Vu, AdSense Associate Manager, Google
Markus Frind, Founder, Plentyoffish.com
Jennifer Slegg –
How to influence ads that appear:
Unique title tags
Meta tags
Alt tags
Proximity
Keyword hints
Stop words – if you are having trouble with public service ads – you need to do this
Use image ads to your advantage:
Enable image ads on Adsense for an image only ad placement. Get paid CPM.
Highest CTR should be first HTML
- Highest earning
- Test with multiple channels
Borders: To be or not to be
Sometime blended are best.
YPN: The eternal beta
Split test Adsense against Yahoo Publisher Network
Labeling as ads can increase CTR
- Avoid compliancy issues
- Don’t blend
- CTR up 1.5%
Adsense for Search
- Volume = $
- Display results on own site
Switch it up
- Ad rotation
- Color variety
- Style variety
- Custom channels
Craft inbound links carefully
Smart filtering
- Use your filer list with caution
- Blocking ads= lower paying ads appearing
One ad unit versus three
One ad unit on a page can make more than three combined
Adsense on forums
Enable image ads
YPN RSS ads
Section targeting
Blog terms in images
Dynamic content problems
Non-content sites
Image & flash heavy sites
Non-associate login ID
Unsecured connection
Raw logs
Ad tracker
Policy changes
If your account is suspended:
If you are warned first:
- 3 days grace
- May block adserving on page site account but login available
Jeremy Shoemaker aka Shoemoney–
When I start using contextual Advertising
- Complete Functionality
- 1,000 Unique Visitors/Day
Innovative or ????? – keep the lines of communication open.
Ads are no longer allowed near images.
Bearshare discussion
People are getting bad.
YPN “Yahoo is a disaster right now”
- Unstable and unreliable after launch
- Horrible targeting still
- Too focused on advertisers
Tools of the trade –
Crazyegg
Google Analytics
Openads – likes the interface – if the users is coming from digg or Firefox – show different ads
Tips for success -
TEST
Don’t Sell Out
Analytics
Heat Maps
Communications
Bryan Vu, Google
Testing branding, Youtube, branding and mobile, etc…
Barry also blogged Earning Money From Contextual Ads
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[...] David Dalka has posted some interesting post about Earning Money from contextual ads where one of my favorite blogger, ShoeMoney is giving his [...]
Wow, thuis was on of the best seminars about contextual ads, thanks!