Career Distinction : Stand Out by Building Your Brand

August 13, 2007
Filed Under Blogging, Branding/Buzz/Viral, Online Recruiting, Recruiting | Leave a Comment

Co-written by Kirsten Dixson and William Arruda (deleted blog at http://blog.williamarruda.com/blog/) have written an unique book in Career Distinction : Stand Out by Building Your Brand. On the Amazon review, you can see several reviews already about the usefulness of the messages about personal branding. More important is that it’s the first book of it’s kind that I’m aware of that discusses the increasingly complex and critical world of online branding and reputation management.

I’ve heard some of their Reach Branding Club seminars and while I’ve made a ton of progress using their concepts and other related ideas, I think the major lesson is that we all can improve our personal brands and to ignore the issue is a risk that one should not take!

One great lesson of the book is unintentional. In the Preface, there is a discussion of William’s and Kirsten’s life journey. I learned many things about them that I did not know that personalized their brands for me in a new way. Don’t be afraid to discuss your struggles they are likely critical areas that define you. You should definitely check out this book.