Chicago Tribune Redesign

July 21, 2007
Filed Under Blogging, Change Management, Chicago, Social Media | 1 Comment

Many people have never visited a blog much less a blog search engine. The mainstream media, in this case the Chicago Tribune, is trying to maintain relevancy by creating things that look like blogs but truly aren’t. They don’t have trackbacks, links to relevant articles, are cold, sterile, have no outbound links and as we’ve seen from Boing Boing. Some national newspapers plagerize and recycle content that started on blogs. It’s a sad state of affairs.

But why pay people to frequently repurpose content as their own? Why not remove these middlemen entirely? If you really want to have a network of blogs, why not give local bloggers revenue to post their content directly as a blog hub?

Aaron Wall discusses the link and arbitrage issues in this unique post. Scott Karp also raises interesting questions.

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  • Comments

    One Response to “Chicago Tribune Redesign”

    1. Jeff Woelker on July 24th, 2007 10:07 am

      Hey David,
      Excellent post. The tribune has often felt like a sieve for the AP with some value add from local writers (Eric Zorn in particular).

      Along with going to great lengths to become Web 2.0-ish, they have also missed several key usability items, which I outlined in a post of my own, here: http://www.jeffwoelker.com/2007/07/20/chicagotribunecom-redesign-why-im-not-too-hyped/

      Best,
      Jeff

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