Comments on: A Personal Belief on Branding

By: Mike Maddaloni

Mike Maddaloni — Fri, 15 Jun 2007 13:59:16 +0000

I also thought of a whole category – traditional retail stores. In Chicago, the Marshall Field’s brand, which is not even a functioning brand, is more valuable than Macy’s. I still consider myself a loyal Craftsman tool customer, but with changes in ownership of Sears and them now being sold at KMart, is it still the same tool?

There’s more examples, like Lord & Taylor & Nordstrom being much more expensive than the likes of Carson’s, but not in all cases.

But that’s all I’ll write, as I am eager to hear your thoughts!

mp/m

By: David

David — Fri, 15 Jun 2007 13:31:20 +0000

Good one. You’re getting it! Like I said, once you start thinking about it you’ll see many more.

By: Mike Maddaloni

Mike Maddaloni — Thu, 14 Jun 2007 23:33:12 +0000

Ok, I have one – Kennedy, as in the infamous political family hailing from Massachusetts.

As a native of the Bay State, I know all well of the antics and escapades of the Kennedys. As much as the effectiveness of their leadership comes into question and competent opponents come out against them, they still tend to win. Though today it’s just Ted in Mass., people who have been pulling a lever next to his surname for over a half a century will continue to do so.

That was a specific example, whether you agree with me or not!

mp/m

By: Dan Schawbel

Dan Schawbel — Thu, 14 Jun 2007 23:23:29 +0000

I think they only outlive their life if they are unique, valuable and memorable!

By: David

David — Thu, 14 Jun 2007 12:54:33 +0000

I do, but the goal is a thinking exercise for my blog visitors. I’d love to hear what this makes you think of after 24 hours!

By: Mike Maddaloni

Mike Maddaloni — Thu, 14 Jun 2007 12:32:44 +0000

Do you have an example?

mp/m