Mobile Search and Content Needs Flexible Revenue Models

May 25, 2007
Filed Under Mobile / Cell / LBS / SMS, Mobile Search Marketing, Myspace |

“There has to be all sorts of models, both subscription and ad-supported,” Fox Interactive senior vice president and general manager John Smelzer said, speaking at the iHollywood Forum’s Mobile Entertainment Summit. While the revenue mix may be different, he added that the key to driving user adoption of all types of content is “to make the entry point easy.” Source Article

I couldn’t agree with this more. There are too many subscription only mobile models emerging, this will slow adoption in an already fragmented market. The mobile medium is not a failure, many of the business models are. It’s a fascinating paradox. There are too many 20th Century business cases that are being built that work on paper but not in reality.

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