Mobile Ad Network, it’s interesting to see the hyper competitiveness of this keyword term as it implies a push marketing channel instead of a pull channel such as mobile search. We’ve trained consumers to search for a decade now, why would they want to regress to push models instead of using true mobile search? They have been trained to pull and will eventually demand the same mobile search experience on mobile devices. Hence, while Mobile Ad Network may be a popular term today, it likely will be replaced in the future with keyword terms based on derivatives of mobile search.
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications
