Comments on: John Edwards Campaign Claims Listening

By: Kerry

Kerry — Sun, 21 Jan 2007 18:01:17 +0000

Wait… they print stuff from the blogosphere? Isn’t John Edwards supposed to be a little greener than most? Why can’t they just save links, like the rest of the world?

By: Joe C

Joe C — Thu, 18 Jan 2007 16:39:14 +0000

Hi, I help run the JRE 08 blog. Just want to assure you that we are here and we are listening.

Thanks for your interest in the senator’s campaign.

By: david dalka

david dalka — Wed, 17 Jan 2007 20:08:48 +0000

Ryan,

While that might be fine in most cases, it’s pretty lame here. The post specifially asked for a specific action to measure blogosphere / social media listening, had you actually read it, you would’ve left a short “hello, we’re here message.”

So far all I see is a campaign tactic, not actual listening.

By: Ryan M

Ryan M — Wed, 17 Jan 2007 19:58:00 +0000

We might not comment on every post, but that does not mean we aren’t listening (or printing).

By: david dalka

david dalka — Wed, 17 Jan 2007 18:37:04 +0000

Ed,

I posted this in the slow period after the trip for just this reason. My post also pointed to some concepts regarding the changes necessary to incorporate blogosphere and social media both into campaigns and after the election.

By: Ed Kohler

Ed Kohler — Wed, 17 Jan 2007 18:28:24 +0000

It seems like there is a difference between monitoring the blogosphere and engaging every blogger on their blogs.

It looks like Edwards is being mentioned on blogs around once every 10 minutes today.

http://technorati.com/search/%22john+edwards%22

I imagine monitoring is use to find themes that people are latching onto and to look for feedback on speeches as he tours the country more than direct engagement.