Bill Hanekamp talk about Microsite.com

Jason Jacobson at the Chicagoland Entreprenuership Center invited me to see a presentation on Microsite’s this morning by Bill Hanekamp. I left the conversation believing that microsites are an underutilized tool that help enable potentially viral and social media content. They are underutilized most in the B2B world where you do some interesting things to build traction with prospects of long-sales cycle and complex products and services.

Thanks for inviting me Jason!

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2 Responses to Bill Hanekamp talk about Microsite.com

  1. Jason Jacobsohn January 9, 2007 at 10:10 pm #

    David, glad that you could make the workshop. More importantly, I am glad that you found some value in what the speaker had to say. I agree the Microsites are underutilized and should be a tool that businesses should look into.

    Jason

  2. Bill Hanekamp January 10, 2007 at 5:59 pm #

    David, I’m glad you could attend as well. The Chicagoland Entrepreneurship Center offers an invaluable service to the growing companies in the Chicago area by making available a host of resources, including speakers. Every business can benefit by its association with the CEC. Regarding Microsites, the one key relevant fact is that they are the great equalize for small to mid-sized companies competing against larger firms with big ad budgets.

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