I recently had an issue with an experience with Banana Republic (a division of the Gap). While they were nice enough to send me a gift card for my inconvenience, I was surprised that the letter sent with it wasn’t personalized describing the measures they would be taking to prevent it from occurring with another Banana Republic customer in the future.
Banana Republic
by David Dalka on January 9, 2007 in Change Management, Customer Experience, Reputation
Leave a Reply
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications