Was Hertz Targeting OJ Simpson Keywords on Monday?

November 22, 2006
Filed Under Branding/Buzz/Viral, Customer Experience | Leave a Comment

I saw Hertz ads numerous times on Monday with related Simpson coverage. Was it a blanket ad or was it targeted on Simpson as a keyword? Certainly is an interesting question. For you Gen Y folks out there who may not know, I should explain that Simpson was once a spokesperson for Hertz back when he played NFL football. What do people think about this?

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