Comments on: Forrester Consumer Conference – Mobile Marketing’s Play In The Channel Strategy http://www.daviddalka.com/createvalue/2006/10/26/forrester-consumer-conference-mobile-marketings-play-in-the-channel-strategy/ Digital Strategy Solutions, Change Management Leadership, Business Speaker, Payments Technology Convergence Sat, 11 Feb 2012 00:11:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: WSummerhttp://www.daviddalka.com/createvalue/2006/10/26/forrester-consumer-conference-mobile-marketings-play-in-the-channel-strategy/comment-page-1/#comment-39678 WSummer Sat, 26 Apr 2008 18:29:32 +0000 http://daviddalka.com/createvalue/2006/10/26/forrester-consumer-conference-mobile-marketings-play-in-the-channel-strategy/#comment-39678 Oh! Perfect job! Very good and actual post. Thx, your blog in my Google reader now Oh! Perfect job!
Very good and actual post.
Thx, your blog in my Google reader now

]]> By: David Templehttp://www.daviddalka.com/createvalue/2006/10/26/forrester-consumer-conference-mobile-marketings-play-in-the-channel-strategy/comment-page-1/#comment-1792 David Temple Mon, 06 Nov 2006 16:49:17 +0000 http://daviddalka.com/createvalue/2006/10/26/forrester-consumer-conference-mobile-marketings-play-in-the-channel-strategy/#comment-1792 Sounds like a new way for companies to spam. "Think Europe is so far ahead? Think again… " According to eMarketer "In a tracking study conducted across five European countries (France, Germany, Italy, Spain and the UK) and the US, comScore Networks found that while 29% of European Internet users regularly access the Internet from their mobile phones, only 19% of US users say the same. The highest mobile Web penetration was in Germany, Italy and the UK (at 34% each), followed by France and Spain, with the US lagging." Okay maybe Europe is not so far ahead but some countries in Europe are. I don't see the US catching up, why? Well in Europe and some Asian countries mobile phones are used much more widely. Yes, Internet penetration is higher in the US but most of us search at home or work on our computres. Other countries don't have as many home computers and are use to send sms msgs and surfing the web on their phone. Sounds like a new way for companies to spam.

“Think Europe is so far ahead? Think again… ”

According to eMarketer “In a tracking study conducted across five European countries (France, Germany, Italy, Spain and the UK) and the US, comScore Networks found that while 29% of European Internet users regularly access the Internet from their mobile phones, only 19% of US users say the same.

The highest mobile Web penetration was in Germany, Italy and the UK (at 34% each), followed by France and Spain, with the US lagging.”

Okay maybe Europe is not so far ahead but some countries in Europe are. I don’t see the US catching up, why? Well in Europe and some Asian countries mobile phones are used much more widely.

Yes, Internet penetration is higher in the US but most of us search at home or work on our computres. Other countries don’t have as many home computers and are use to send sms msgs and surfing the web on their phone.

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