Cutting Edge Sourcing at Fox Interactive Media

October 9, 2006
Filed Under Change Management, Customer Experience, Myspace, Online Recruiting, Recruiting, Search Engine Marketing |

Human Capital Management, HR Technology Conference 2006 #9

Virtual Edge Software: Roger Coker – VE Pilot:
- Zero-Talent Outages
- Succession not Replacement
- 360 view of talent pipeline

Fox Interactive Media: Conrad McGinnis

50% Professional
35% College
15% Other

FIM Talent Sources
35% Employee Referral Program
25% Direct Sourcing
15% Job Boards
25% Our Career Website

1400 Employees based in the US currently

Traditional Sourcing Method
- Old Media Mentality
- Dated and geared to film and TV
- Limited to local universities

New Strategic Sourcing Strategy
- Targeted to Tech
- Tech tools for better communication
- Global versus local
- Recruiting structure – Personnel
- CRM – VE Pilot

Search Engine Marketing – overall has found Google to be most effective

Why Search Engine Marketing?
- Reach Active and Passive Candidates
- Inclusive and Broad Approach
- Pay for Performance
- Workforce Planning
- VE Pilot

Other Tools:
- Fox Careers Site
- Myspace Careers Site

Reference Checker and Sourcer are separate

Frees up recruiter to build relationships with hiring manager and candidates

Training and Networking Events:
- Recruiters must know the business
- Recruiters need to spend more time in front of the desk than behind it
- Recruiting teams are true partners in moving the business forward

Employee Referral Program
- Myspace friend branded
- Ticket themed logo for concert – B.Y.O.F.
- Increased cash incentives
- Teaser campaign

Tracking Referrals
- Keeping track of individual job referrals
- Link track (like affiliate marketing campaign




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