Catch Up - Interesting Posts Recently

Danny Sullivan has a nice summary post this morning…always in his funny and light-hearted way. Danny is the glue that holds a fragmented community together.
Google Blogoscoped linked to posted video of Danny Sullivan’s interview of Eric Schmidt at SES and Danny also posted full press conference transcript that Google posted - wish I would have known that this [...]

SES San Jose Day 4 - API (new session)

Rustybrick wrote an amazing post on the new SES API session - my PC was in dead battery mode and no plug available mode during this session. Please enjoy his post. He did mis Erynn B. Petersen’s of Microsoft because they accidently went to questions before she gave her speech, which was an awkward moment [...]

SES San Jose Day 3 - Eric Schmidt, CEO of Google, Press Conference

After Eric Schmidt was interviewed by Danny Sullivan, he held a press conference.
But first Eric stopped in the restroom and shook my hand shortly thereafter without washing his hands per reports of an SES attendee (it’s weird learning things like that 2 days later).
Learnings from this experience: Bring your business card, ask a specific and short [...]

SES Day 3 San Jose - VP’s of Search Engine Marketing

Abhilash Patel
Who needs a VP Search?
- Anyone with offline media budgets
- If you separate Sales and Marketing – you need a VP Search
How big should a company be that deserves a VP?
How big is the SEM budget?
Are you prepared to go after 70-80% of search traffic.
What does the VP do?
Progress on a daily basis: Constant [...]

SES San Jose Day 3 - Eric Schmidt Interview

Danny Sullivan conducted a rather lively and interesting interview session at Search Engine Strategies San Jose the morning after the Google Dance.
Danny: AOL controversy, privacy, etc?
It’s obviously a terrible thing. Speaking for Google, the trust of our end users. It’s funny that we talk about the company being more transparent. We had a case where the government [...]

SES Day 2 - Auditing Paid Listings & Click Fraud Issues Session

Basic legal update was presented – you can read this elsewhere.
Edelman – new suit against Yahoo! Alleges spyware in publishing network causing clicks.
Special claims process. Claims process being overseen by a federal judge. What deos click fraud mean. Plaintiff’s lawyer said we are giving up positive praise. Yahoo will have customer panels. John Slade is [...]

SES Day 2- New Yahoo Search Marketing PPC Platform…

Marketing Focused
Managing Objectives
Multiple Segment Focused
Quality Thorough Technology & Rewards
Multiple pathing
Keywords are now “Targets”
Georegions ability – California (the example shown) has many regions
Automatic keyword/target suggestion tool
Alert ability for campaigns (got applause)
New term – Assists – giving credit to contributing keywords
John Slade then spoke…
Consumers will ignore advertising that is irrelevant
John is an architecture buff – people need [...]

SES Day 2 Blog & Feed Search SEO

Amanda Wallington: Customize template, use plugins, tweak your keyword lists, your copy needs theme, pay attention to titlesSteps to keyword rich content
- Write post, focusing on message
- Review your keyword list
- Include a keyword intense and concise phrasing
Tips:
- Flattery of other blogs
- Ekstreme.com/socializer
- Turn pinging on, claim your feed.
UtilizeThese Products:
- Feedburner
- FeedCraft
- Nooked
- Measuremap
- Sitemeter
- [...]

Podpress 6.7 Upgrade

I’ve upgraded to Podpress 6.7, They’ve been quite busy lately as the last verison I installed in May, 2006. Keep up the great work, Podpress rocks!
Podpress Wishlist:
1. Official Realplayer support - this would solve alot of band with issues for many people.
2. More complete documentation of all these great features. I know there are some [...]

« go back — keep looking »