SES San Jose Day 4 - API (new session)

August 20, 2006
Filed Under Change Management, Customer Experience, General, Google (GOOG), Microsoft (MSFT), Mobile Search Marketing, Myspace, Optimization, Reputation Management, Search Engine Marketing, Yahoo! (YHOO) |

Rustybrick wrote an amazing post on the new SES API session - my PC was in dead battery mode and no plug available mode during this session. Please enjoy his post. He did mis Erynn B. Petersen’s of Microsoft because they accidently went to questions before she gave her speech, which was an awkward moment that she handled amazingly well. I had a nice chat with her afterwards, she is one of the people who really gets what this is all about and for that I appreciate her.

This is a great session that reminds me of how much search is like financial services, where there are a number of vendors that provide mission critical API’s - the fact that API’s are just starting to become transparent to the masses is a sign of how early in all of this we truly are.

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