Archive | August 20, 2006

SES San Jose Day 4 – Search Engine Q&A On Links

MSN – Ramez Naam Links – What do they mean? Discovery – How do you find it? Reputation – How important is this page? Annotation – What is this page about? Key Principal of Links Short and Readable Descriptive Useful and Navigating In a Useful Location, Font, Color, etc. Build good content and they will […]

Read full story Comments { 0 }

SES San Jose Day 4 – API (new session)

Rustybrick wrote an amazing post on the new SES API session – my PC was in dead battery mode and no plug available mode during this session. Please enjoy his post. He did mis Erynn B. Petersen’s of Microsoft because they accidently went to questions before she gave her speech, which was an awkward moment […]

Read full story Comments { 0 }

SES San Jose Day 3 – Eric Schmidt, CEO of Google, Press Conference

After Eric Schmidt was interviewed by Danny Sullivan, he held a press conference. But first Eric stopped in the restroom and shook my hand shortly thereafter without washing his hands per reports of an SES attendee (it’s weird learning things like that 2 days later). Learnings from this experience: Bring your business card, ask a specific […]

Read full story Comments { 1 }

SES Day 3 San Jose – VP’s of Search Engine Marketing

Abhilash Patel Who needs a VP Search? – Anyone with offline media budgets – If you separate Sales and Marketing – you need a VP Search How big should a company be that deserves a VP? How big is the SEM budget? Are you prepared to go after 70-80% of search traffic. What does the […]

Read full story Comments { 1 }

SES San Jose Day 3 – Eric Schmidt Interview

Danny Sullivan conducted a rather lively and interesting interview session at Search Engine Strategies San Jose the morning after the Google Dance.    Danny: AOL controversy, privacy, etc? It’s obviously a terrible thing. Speaking for Google, the trust of our end users. It’s funny that we talk about the company being more transparent. We had a case where […]

Read full story Comments { 0 }

SES Day 2 – Auditing Paid Listings & Click Fraud Issues Session

Basic legal update was presented – you can read this elsewhere. Edelman – new suit against Yahoo! Alleges spyware in publishing network causing clicks. Special claims process. Claims process being overseen by a federal judge. What deos click fraud mean. Plaintiff’s lawyer said we are giving up positive praise. Yahoo will have customer panels. John […]

Read full story Comments { 0 }

SES Day 2- New Yahoo Search Marketing PPC Platform…

Marketing Focused Managing Objectives Multiple Segment Focused Quality Thorough Technology & Rewards Multiple pathing Keywords are now “Targets” Georegions ability – California (the example shown) has many regions Automatic keyword/target suggestion tool Alert ability for campaigns (got applause) New term – Assists – giving credit to contributing keywords John Slade then spoke… Consumers will ignore […]

Read full story Comments { 0 }

SES Day 2 Blog & Feed Search SEO

Amanda Wallington: Customize template, use plugins, tweak your keyword lists, your copy needs theme, pay attention to titlesSteps to keyword rich content – Write post, focusing on message – Review your keyword list – Include a keyword intense and concise phrasing Tips: – Flattery of other blogs – Ekstreme.com/socializer – Turn pinging on, claim your […]

Read full story Comments { 0 }