MSN – Ramez Naam Links – What do they mean? Discovery – How do you find it? Reputation – How important is this page? Annotation – What is this page about? Key Principal of Links Short and Readable Descriptive Useful and Navigating In a Useful Location, Font, Color, etc. Build good content and they will [...]
Archive | August 20, 2006
Rustybrick wrote an amazing post on the new SES API session – my PC was in dead battery mode and no plug available mode during this session. Please enjoy his post. He did mis Erynn B. Petersen’s of Microsoft because they accidently went to questions before she gave her speech, which was an awkward moment [...]
After Eric Schmidt was interviewed by Danny Sullivan, he held a press conference. But first Eric stopped in the restroom and shook my hand shortly thereafter without washing his hands per reports of an SES attendee (it’s weird learning things like that 2 days later). Learnings from this experience: Bring your business card, ask a specific [...]
Abhilash Patel Who needs a VP Search? – Anyone with offline media budgets – If you separate Sales and Marketing – you need a VP Search How big should a company be that deserves a VP? How big is the SEM budget? Are you prepared to go after 70-80% of search traffic. What does the [...]
Danny Sullivan conducted a rather lively and interesting interview session at Search Engine Strategies San Jose the morning after the Google Dance. Danny: AOL controversy, privacy, etc? It’s obviously a terrible thing. Speaking for Google, the trust of our end users. It’s funny that we talk about the company being more transparent. We had a case where [...]
Basic legal update was presented – you can read this elsewhere. Edelman – new suit against Yahoo! Alleges spyware in publishing network causing clicks. Special claims process. Claims process being overseen by a federal judge. What deos click fraud mean. Plaintiff’s lawyer said we are giving up positive praise. Yahoo will have customer panels. John [...]
Marketing Focused Managing Objectives Multiple Segment Focused Quality Thorough Technology & Rewards Multiple pathing Keywords are now “Targets” Georegions ability – California (the example shown) has many regions Automatic keyword/target suggestion tool Alert ability for campaigns (got applause) New term – Assists – giving credit to contributing keywords John Slade then spoke… Consumers will ignore [...]
Amanda Wallington: Customize template, use plugins, tweak your keyword lists, your copy needs theme, pay attention to titlesSteps to keyword rich content – Write post, focusing on message – Review your keyword list – Include a keyword intense and concise phrasing Tips: – Flattery of other blogs – Ekstreme.com/socializer – Turn pinging on, claim your [...]
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David Dalka (twitter) is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business leadership keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in business publications like
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