Biscoff - Offline Marketing Driving Online Sales

August 6, 2006
Filed Under General |

That second U.S. Air flight had Biscoff cookies distributed. This tasty treat was joined with an incentive to visit them on the web. When you search for cookies in Google - there are no Biscoff ads. There is one for branding when you search on Biscoff.

The more I learn about online marketing the more I see the strong correlation between many of the best executions involving offline elements. This first came to my attention at the ACCM conference which focuses on catalogs. Then a few weeks later at the Geo Domain Conference, I saw to geo domain owners comparing hotel booking stats. The one with the city that was one quarter the size had three times the hotel bookings. Why? The owner had a direct marketing background and had several offline campaigns to drive traffic to the site. These campaigns were swaps that were win-win. Which brings us to the most successful site always partner!

Consider matching your offline efforts with the online one next time you are planning a campaign. Thanks again for the tasty treat and the reminder of good marketing practices.

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