Yahoo! Soft Launches Shopping Blog

June 13, 2006
Filed Under Yahoo! (YHOO) |

At last week’s Internet Retailer conference, Chris Saito, Senior Director of Yahoo! Shopping, announced the soft launch of Yahoo!’s new shopping blog. During the conference I saw a few examples of interesting blogs driving sales or people planning to launch blogs (my favorite was a company that found a customer that had blogged about various products they sold for several years in a place nobody read it and they bought the content from him on the cheap and will post it, you guessed it over the next four years!) After Chris wrestled away a guy trying to pitch a 7th generation tagging idea or something like that, I was able to have a nice conversation with him for a few moments about Yahoo! and the role of shopping within Yahoo!

I’ve watched it for a week now and it seems to have a nice random posting by several people and I really like that it has a suggestion e-mail. I get the del.icio.us tag, the e-mail send and the blog via 360 (nice cross-sell). The clear addition of a print button is a bit puzzling to me, wouldn’t that encourage people to print the item and buy it offline elsewhere Chris?

Please let me know how it progresses. Thanks.

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